Helen of Troy Limited Announces Planned Construction of New Distribution Center

   Helen of Troy Limited Announces Planned Construction of New Distribution
                                    Center

PR Newswire

EL PASO, Texas, Jan. 8, 2013

EL PASO, Texas, Jan. 8, 2013 /PRNewswire/ --Helen of Troy Limited (NASDAQ,
NM: HELE), designer, developer and worldwide marketer of brand-name
household, personal care and healthcare/home environment consumer products,
today announced that it will construct a new 1.3 million square foot
distribution center in Olive Branch, Mississippi.

Through a wholly-owned subsidiary, Helen of Troy has entered into an agreement
to purchase 84 acres of land in Olive Branch, Mississippi and entered into an
agreement for the construction of a new, state-of-the-art 1,300,000 square
foot distribution center on the purchased property. Total estimated costs of
the project, including land, construction costs, warehouse equipment and
fixtures to be used in the distribution center, are approximately $37
million. Helen of Troy expects to fund the project using a combination of
cash from operations, long-term financing and the Company's existing revolving
line of credit. Helen of Troy expects the new distribution center will be
ready for operation in the third fiscal quarter of fiscal 2014.

Helen of Troy currently owns and operates a 1,200,000 square foot distribution
center in Southaven, Mississippi and leases approximately 700,000 square feet
in Memphis, Tennessee. Upon completion of the new facility, Helen of Troy
will no longer lease the Memphis facility and will operate solely out of owned
facilities.

Gerald J. Rubin, Chairman, Chief Executive Officer and President, commenting
on the new distribution center project, stated, "We are very excited to start
this project and are looking forward to the day when we can move into this new
distribution center. With the addition of this new 1.3 million square foot
distribution center, Helen of Troy will have a total of 2.5 million square
feet of owned and operated distribution capacity in DeSoto County,
Mississippi. This is a significant commitment for Helen of Troy and we will
continue to benefit from the skilled workforce, logistics infrastructure and
geographic attractiveness of DeSoto County.

"Helen of Troy's business operations have grown in recent years, and we expect
our businesses to continue to grow, both organically and through acquisitions,
in the future. Over the next five years we hope to add more than 300
full-time employees to our operations in DeSoto County.

"With interest rates at record lows, it is a great time to make this type of
investment in the future of Helen of Troy. In addition, local agencies and
governments, including the Mississippi Development Authority, the State of
Mississippi, DeSoto County and the City of Olive Branch, provided us with
incentives to enhance the attractiveness of this project," Rubin concluded.

"I am grateful to Helen of Troy for expanding its presence in Mississippi by
constructing this new distribution facility. The company's investment and the
jobs it will create will have a significant impact on both the DeSoto County
economy and the state as a whole," Mississippi Governor Phil Bryant said.

About Helen of Troy Limited: Helen of Troy Limited is a leading global
consumer products company offering creative solutions for its customers
through a strong portfolio of well-recognized and widely-trusted brands,
including: Housewares: OXO®, OXO Good Grips®, OXO Soft Works®, OXO tot® and
OXO Steel®; PersonalCare: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty
Tools®, Sure®, Pert Plus®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®,
Karina®, Ogilvie® and Gold 'N Hot®; and Healthcare/Home Environment: Vicks®,
Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®. The
Revlon® trademark is used under license from Revlon. The Vidal Sassoon®,
Vicks®, Braun® and Febreze® trademarks are used under license from The Procter
& Gamble Company. The Dr. Scholl's® trademark is used under license from
Merck. The Honeywell® trademark is used under license from Honeywell. The Bed
Head® trademark is used under license from Unilever.

For more information, please visit www.hotus.com.

This press release may contain forward-looking statements, which are subject
to change. The forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Any or all
of the forward-looking statements may turn out to be wrong. They can be
affected by inaccurate assumptions or by known or unknown risks and
uncertainties. Many of these factors will be important in determining the
Company's actual future results. Consequently, no forward-looking statement
can be guaranteed. Actual future results may vary materially from those
expressed or implied in any forward-looking statements. The forward-looking
statements are qualified in their entirety by a number of risks that could
cause actual results to differ materially from historical or anticipated
results. Generally, the words "anticipates", "estimates", "believes",
"expects", "plans", "may", "will", "should", "seeks", "project", "predict",
"potential", "continue", "intends", and other similar words identify
forward-looking statements. The Company cautions readers not to place undue
reliance on forward-looking statements. The Company intends its
forward-looking statements to speak only as of the time of such statements,
and does not undertake to update or revise them as more information becomes
available. The forward-looking statements contained in this press release
should be read in conjunction with, and are subject to and qualified by, the
risks described in the Company's Form10-K for the year ended February 29,
2012 and in our other filings with the SEC. Investors are urged to refer to
the risk factors referred to above for a description of these risks. Such
risks include, among others, the departure and recruitment of key personnel,
the Company's ability to deliver products to our customers in a timely manner,
the Company's geographic concentration of certain U.S. distribution
facilities, which increases our exposure to significant shipping disruptions
and added shipping and storage costs, the Company's projections of product
demand, sales, net income and earnings per share are highly subjective and our
future net sales revenue, net income and earnings per share could vary in a
material amount from such projections, expectations regarding acquisitions and
the integration of acquired businesses, the Company's relationship with key
customers and licensors, the costs of complying with the business demands and
requirements of large sophisticated customers, the Company's dependence on
foreign sources of supply and foreign manufacturing, the impact of changing
costs of raw materials and energy on cost of goods sold and certain operating
expenses, circumstances that may contribute to future impairment of goodwill,
intangible or other long-lived assets, the risks associated with the use of
trademarks licensed from and to third parties, our dependence on the strength
of retail economies and vulnerabilities to an economic downturn, the Company's
ability to develop and introduce innovative new products to meet changing
consumer preferences, disruptions in U.S., European and other international
credit markets, exchange rate risks, trade barriers, exchange controls,
expropriations, and other risks associated with foreign operations, the
Company's leverage and the constraints it may impose, the costs, complexity
and challenges of upgrading and managing our global information systems, the
risks associated with information security breaches, the risks associated with
tax audits and related disputes with taxing authorities, potential changes in
laws, including tax laws, and the Company's ability to continue to avoid
classification as a controlled foreign corporation.

SOURCE Helen of Troy Limited

Website: http://www.hotus.com
Contact: John Boomer, Senior Vice President, +1-915-225-8050,
jboomer@hotus.com
 
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