Audi to Globally Roll Out NVIDIA Tegra Visual Computing Module

Audi to Globally Roll Out NVIDIA Tegra Visual Computing Module This
LAS VEGAS, NV -- (Marketwire) -- 01/08/13 --   CES -- NVIDIA today
announced that Audi's newest auto-infotainment system featuring
NVIDIA(R) Tegra(R) technology will be rolled out globally in select
vehicles this year.  
The innovative Audi MIB modular infotainment system introduces a new
powerful computing module, MMX, which is based on the NVIDIA Tegra
Visual Computing Module (VCM). The new MIB high-end system is
currently available in Europe in the all-new Audi A3. Beginning with
major markets in Asia, the system will reach further regions this
year and come to the United States and Canada by 2014. 
The connected Audi MIB system powers Audi connect, which enables live
updates of Google Earth imagery complete with Google Maps Street View
360 degree panoramas. It also facilitates the delivery of other
online information, such as real-time gas prices, weather forecasts
and points of interest search powered by Google Local Search.  
The innovative MIB architecture received the "Best Global OEM
Infotainment Solution Award" at the 10th Annual Telematics Update
ceremony in Novi, Mich. 
"The start of production of the Tegra-based MIB infotainment system
was a major milestone for Audi," said Mathias Halliger, head of
architecture, MMI system at Audi. "The new modular approach allows us
an independent evolution of automotive-cycle and
consumer-electronics-cycle multimedia systems so that we can
implement the latest and greatest innovations that allow the best
possible customer experience with infotainment in the vehicle." 
The new MIB system approach is planned for all new upcoming Audi
cars, generations and further facelifts. It is also empowering the
high-end navigation systems of VW group brands Volkswagen and Skoda.  
At the heart of the MIB system is the NVIDIA VCM based on the NVIDIA
Tegra mobile processor. The modular design of the VCM enables
automakers to separate the rapidly advancing processor technologies
from the slower to update electronics in vehicles. This can save
automakers significant development time and cost by enabling rapid
implementation of in-vehicle systems across diverse vehicle models.  
"NVIDIA's modular VCM approach lets 
companies like Audi quickly move
from a Tegra 2 processor, to a Tegra 3 and beyond," said Taner
Ozcelik, general manager of automotive, NVIDIA. "Never before has an
automaker been able to deliver a new generation of consumer
electronics technology within such a short time."  
NVIDIA works with the most forward-thinking automakers to deliver
advanced mobile technology to drivers and their passengers. More
information about NVIDIA solutions for the automotive market is
available at 
About AUDI
 Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2011, and broke all-time
company sales records in the U.S. Through 2016, AUDI AG will invest
about $17 billion on new products and technologies. Visit or for more information regarding
Audi vehicle and business issues. 
 NVIDIA (NASDAQ: NVDA) awakened the world to computer
graphics when it invented the GPU in 1999. Today, its processors
power a broad range of products from smartphones to supercomputers.
NVIDIA's mobile processors are used in cell phones, tablets and auto
infotainment systems. PC gamers rely on GPUs to enjoy spectacularly
immersive worlds. Professionals use them to create 3D graphics and
visual effects in movies and to design everything from golf clubs to
jumbo jets. And researchers utilize GPUs to advance the frontiers of
science with high performance computing. The company has more than
5,000 patents issued, allowed or filed, including ones covering ideas
essential to modern computing. For more information, see  
Certain statements in this press release including, but not limited
to, statements as to: the use of NVIDIA Tegra technology in Audi
vehicles; the impact and benefits of NVIDIA Tegra Visual Computing
Module in automotive applications; and the effects of the company's
patents on modern computing are forward-looking statements that are
subject to risks and uncertainties that could cause results to be
materially different than expectations. Important factors that could
cause actual results to differ materially include: global economic
conditions; our reliance on third parties to manufacture, assemble,
package and test our products; the impact of technological
development and competition; development of new products and
technologies or enhancements to our existing product and
technologies; market acceptance of our products or our partners
products; design, manufacturing or software defects; changes in
consumer preferences or demands; changes in industry standards and
interfaces; unexpected loss of performance of our products or
technologies when integrated into systems; as well as other factors
detailed from time to time in the reports NVIDIA files with the
Securities and Exchange Commission, or SEC, including its Form 10-Q
for the fiscal period ended October 28, 2012. Copies of reports filed
with the SEC are posted on the company's website and are available
from NVIDIA without charge. These forward-looking statements are not
guarantees of future performance and speak only as of the date
hereof, and, except as required by law, NVIDIA disclaims any
obligation to update these forward-looking statements to reflect
future events or circumstances. 
Copyright 2013 NVIDIA Corporation. All rights reserved. NVIDIA, the
NVIDIA logo and Tegra are trademarks and/or registered trademarks of
NVIDIA Corporation in the U.S. and other countries. Other company and
product names may be trademarks of the respective companies with
which they are associated. Features, pricing, availability and
specifications are subject to change without notice. 
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For further information, contact:
Danny Shapiro
Director of Automotive Marketing
NVIDIA Corporation
(408) 562-7187 
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