Daktronics Releases the DB-4200, the Latest Edition of the 4K Digital LED Billboard Series

Daktronics Releases the DB-4200, the Latest Edition of the 4K Digital LED
Billboard Series

New Billboard's Lower Operating Costs, Innovative Remote Power Control, and
Enhanced Reliability Accelerate ROI for Outdoor Advertisers

BROOKINGS, S.D., Jan. 8, 2013 (GLOBE NEWSWIRE) -- Daktronics (Nasdaq:DAKT) --
Designed with energy efficiency and reliability in mind, the latest generation
of Daktronics digital billboards gives outdoor advertisers greater ability to
maximize profitability. From its intelligent, energy-efficient design to its
catalog of money-saving features, this is the ideal LED billboard solution for
outdoor advertising companies of any size.

"We work closely with our customers to discover a clear vision of their goals.
This allows us to stay a few steps ahead of market expectations with every new
product release," said Jeremy Johnson, Daktronics Key Accounts manager. "With
a market that demands 24/7 operation, we must continually find ways to improve
our digital billboards by developing innovations that offer increased value
and performance for our customers."

Features of the 4200 Series product include:

Reduced Power Consumption:

  oDaktronics has reduced digital billboard power consumption by 50 percent
    since releasing the 4K series. By using the highest-quality, most
    energy-efficient parts available and a multi-directional light sensor that
    dims the billboard appropriately for all ambient light conditions,
    Daktronics manufactures the industry's most innovative, power-conscious
    digital billboard.

Remote Power Control:

  oDaktronics partnered with OutdoorLink Inc., incorporating their
    SmartLink^™ wireless controller. Designed to remotely control and monitor
    display power, the SmartLink controller provides a bidirectional
    communication path to Daktronics digital billboards. Its remote shutdown
    and startup feature is useful during inclement weather, such as a
    hurricane, and it saves outdoor operators money by eliminating site visits
    to restore lost communications.

Embedded Controller:

  oDaktronics redesigned the controller to allow it to be placed inside the
    display cabinet rather than outside, offering a sleeker look and easier
    servicing. The control system governs hold times and limits content to
    static images to ensure the digital billboard is sign-code compliant.

Maximized Display Uptime:

  oDaktronics fully seals all billboard modules, power supplies and
    components, providing complete weather protection. Daktronics digital
    billboard modules boast an IP-67 protection rating and power supplies
    follow suit with an IP-66 rating — something no other digital billboard
    manufacturer offers. Learn more about why an IP-67 rating is important and
    watch Daktronics climate test video at: www.daktronics.com/iceblockvideo

Remote Diagnostics:

  *Daktronics remote diagnostics, powered by IDM (Intelligent Device
    Management), is used by technicians and service representatives to ensure
    customers' LED billboards stay in top shape. IDM checks operation points
    24 hours a day, surveying hundreds of thousands of data points. The system
    finds potential errors before they become visible on a display, oftentimes
    allowing technicians to address a display's health before an outage
    occurs.

Since entering the digital billboard business in 2001, Daktronics has
continued to innovate, bringing the world's most complete product and service
solutions to our outdoor advertising customers. We continue to leverage both
input from our billboard customers, as well as experiences gained from work
across the varied markets we serve, to provide the most capable and reliable
digital billboard products. We also offer a unique set of billboard services
no other display manufacturer provides. The company's wide range of billboard
services such as regulatory assistance, installation management, maintenance,
technical and creative services, and complete system monitoring all combine to
help meet the unique needs of each outdoor operator.

Discover more Daktronics digital billboard information at
www.daktronics.com/billboard.

ABOUT DAKTRONICS

Daktronics is the world's largest supplier of large-format LED display
systems, including digital LED billboards, large-screen video displays and
control systems for sports and commercial venues. The company has built and
installed hundreds of thousands of LED displays in more than 100 countries,
and offers more than 40 years of dynamic display experience. Daktronics
installed its first digital billboard in 2001. For more information about
digital billboards, visit: www.daktronics.com/billboard, e-mail the company at
outdoor@daktronics.com, or call toll-free at (800) 325-8766.

The Daktronics logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5476

CONTACT: MEDIA RELATIONS:
         Joni Schmeichel
         Daktronics Strategic Billboard Marketing
         Tel 605-691-3639
         Email joni.schmeichel@daktronics.com

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