Famous Footwear Selects Empower MediaMarketing for Media Agency of
CINCINNATI, OH -- (Marketwire) -- 01/08/13 -- Famous Footwear, a
division of Brown Shoe Company (NYSE: BWS) of St. Louis, has selected
Empower MediaMarketing as its media agency of record.
Empower will be working with Famous Footwear to maximize its
marketing to reach the Famous Footwear target consumer as well as to
help drive sales online and at Famous Footwear's more than 1,100
retail locations nationwide.
"Famous Footwear's marketing efforts, including our Victory is Yours
campaign, are driving results," said Famous Footwear media manager,
Amy Rose. "But the landscape of paid, owned and earned media
continues to change, and Famous Footwear needs to make sure its
marketing efforts are effective and efficient. This requires a
media-neutral approach to connecting with consumers, that can also
prove the impact of Famous Footwear's media spend. This drove our
decision to work with Empower MediaMarketing."
About Empower MediaMarketing
Empower MediaMarketing is one of the
largest independently-held media agencies in the nation, delivering
proof its clients' media investments are driving positive results.
Visit Empower's web site for more information. And to engage with
Empower on planning, buying and creating media, visit them on Twitter
or at Media Is Power.
About Brown Shoe Company and Famous Footwear
Brown Shoe Company is a
$2.6 billion, global, footwear company that puts consumers and their
needs first, by targeting the strategic Family, Healthy Living and
Contemporary Fashion platforms. We have more than 130 years of
experience, passion and product innovation, and when it comes to
Family, Famous Footwear is the leading, branded footwear retailer.
We're an authority in casual and fitness footwear, and each year,
more than 110 million consumers visit our 1,100 stores and Famous.com
for nationally recognized brands and the latest styles at a value.
Visit brownshoe.com to learn more about us. Brown Shoe Company: feel
good and live better... feet first!
Braff Communications LLC
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