PNC Arena Deploys NCR Vitalcast™ Digital Signage Solution to Drive Advertising and Concession Sales

  PNC Arena Deploys NCR Vitalcast™ Digital Signage Solution to Drive
  Advertising and Concession Sales

NCR’s state-of-the-art LCD displays and design services will enhance customer
             experience at leading sports and entertainment venue

Business Wire

DULUTH, Ga. -- January 8, 2013

NCR Corporation  (NYSE: NCR) today announced that PNC Arena, located in
Raleigh, North Carolina, has deployed a turnkey NCR Vitalcast™ digital signage
solution encompassing 160 LCD displays and professional design services. PNC
Arena will leverage the state-of-the-art digital signage solution to deliver
and rapidly update professional advertising targeted to the 1.5 million guests
who visit its facility annually for more than 150 events including concerts,
family shows, Carolina Hurricanes hockey games and NC State University men’s
basketball games.

Previously, PNC Arena used static signage to provide advertising, event and
concession information. Not only was static signage difficult and costly to
update, but it didn’t address changing business requirements. The NCR
solution, which can be managed from a central work station, provides PNC Arena
with greater flexibility and control.

PNC Arena will use NCR Vitalcast digital signage and design services to offer
high quality advertising services to regional businesses and optimize
concession operations. Concessionaries who change menu items or prices in the
NCR Venue Management solution will see information instantly updated on LCD
screens, boosting their margins. The digital signage solution also provides
automatic dayparting capabilities, enabling PNC Arena to accommodate more
sponsors at each event and display new menus that meet up-to-the-minute
customer tastes.

“We are delighted to partner with NCR to provide a superior advertising
experience that meets the needs of fans and sponsors alike,” says Dave Olsen,
executive vice president and general manager, PNC Arena. “Our new NCR
Vitalcast digital signage solution will give us the tools we need to satisfy
customers, while maximizing sales.”

“We are thrilled that PNC Arena has selected NCR Vitalcast digital signage to
enhance its venue operations,” says Dennis Davidson, general manager of
digital signage solutions, NCR Hospitality. “We look forward to working
closely with arena employees to develop compelling content that increases
event revenues, while also providing the technical support to fully utilize
this world-class digital advertising platform.”

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the
world connects, interacts and transacts with business. NCR’s assisted- and
self-service solutions and comprehensive support services address the needs of
retail, financial, travel, hospitality, gaming, public sector, telecom carrier
and equipment organizations in more than 100 countries. NCR ( is
headquartered in Duluth, Georgia.

NCR is a trademark of NCR Corporation in the United States and other

About PNC Arena

Home to the Carolina Hurricanes of the National Hockey League (NHL) and North
Carolina State University men’s basketball program, PNC Arena is a
multi-purpose sports and entertainment arena that hosts over 150 events each
year. PNC Arena opened in October, 1999 and accommodates 20,000 based on the
event configuration. The arena is owned by the Centennial Authority and
managed by Gale Force Sports and Entertainment. PNC Arena
( is located in Raleigh, NC.


NCR Corporation
Tim Henschel, 770-299-5100
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