Fresh & Easy Introduces New Eatwell Products

  Fresh & Easy Introduces New Eatwell Products

 Over 20 new nutritious meals, soups and side dishes now available in stores

Business Wire

EL SEGUNDO, Calif. -- January 8, 2013

Aiming to help customers get off to a healthy start in the New Year, Fresh &
Easy Neighborhood Market has expanded its offering of popular eatwell
products. With over 20 new selections, the affordably priced meals and side
dishes take the guess work out of healthy eating by containing no more than 25
percent of the total daily values for calories, fat, saturated fat and sodium
(based on a 2,000 calorie diet).

New fresh&easy eatwell products in stores now include:

Fresh Fish Steamers: $5.99

  * Salmon Alfredo Steamer
  * Soy Ginger Salmon Steamer
  * Baja-style Fish Steamer

Fresh Sides: $3.99 - $4.99

  * Green Beans Almondine
  * Rainbow Potatoes
  * Cracked Black Pepper Potato Wedges
  * Innocent Carrots w/Honey
  * Kale & Edamame Sauté

Snack: $3.99

  * Guacamame Dip

Super Soups: $2.99

  * Tomato & Roasted Red Pepper
  * Mighty Green Vegetables
  * Carrot & Orange

Salads: $3.99

  * Kale Caesar Salad
  * Kale Bistro Salad
  * Quinoa, Spinach & Mixed Berry Salad
  * Mango, Edamame, Tomato & Kale Bistro Salad

Fresh Lunch/Dinner Entrees: $4.49 - $4.99

  * Chicken Caprese
  * Sicilian-style Chicken
  * Moroccan-style Chicken
  * Home-style Grilled Chicken
  * Roasted Turkey
  * Spinach & Ricotta Ravioli
  * Thai-style Red Curry Shrimp

“This time of year everyone’s focused on keeping resolutions and eating
better, which is why we’ve just introduced more nutritious eatwell products,”
said John Burry, Fresh & Easy’s Chief Customer Officer. “We’re trying to make
it easier and more affordable for our customers to keep their New Year’s
resolutions to eat healthier without compromising on taste or quality.”

Fresh & Easy introduced eatwell for customers seeking more affordable,
nutritious options. Designed for a nutritionally balanced approach to eating
without compromising on taste or quality, all eatwell products carry
front-of-pack nutritional labels to simply communicate the calories, saturated
fat, sodium and sugar to customers. Like all fresh&easy brand products,
eatwell contains no artificial colors or flavors, no high-fructose corn syrup,
no added trans fats and only uses preservatives when absolutely necessary.

About Fresh & Easy Neighborhood Market

Fresh & Easy operates 200 stores in Arizona, California and Nevada. All of
Fresh & Easy's products, including the freshly prepared meals, are made with
the highest quality ingredients and contain no artificial colors, flavors,
high-fructose corn syrup or added trans fats. Fresh & Easy also offers fresh
baked goods, meats and produce, as well as favorite national brand products
and household items, all at great low prices.

For more information about Fresh & Easy, visit www.freshandeasy.com. To learn
more about Fresh & Easy’s new product development team go to
http://youtu.be/4qQrFoTsu3E. Also follow the company on Twitter at
www.twitter.com/freshandeasy and become a fan on Facebook at
www.facebook.com/freshandeasy.

Contact:

Fresh & Easy
Audrey Nguyen, 310.384.3833
audrey.nguyen@freshandeasy.com