DreamPlay™ Toys and Disney Consumer Products to Launch Next Generation Interactive Products Using NantWorks’ Revolutionary

  DreamPlay™ Toys and Disney Consumer Products to Launch Next Generation
  Interactive Products Using NantWorks’ Revolutionary iD™ Technology

2013 International CES

Business Wire

LAS VEGAS -- January 8, 2013

DreamPlay Toys, LLC (DreamPlay), the joint venture between NantWorks LLC and
JAKKS Pacific, Inc., debuted Disney-branded DreamPlay™ products, the next
generation of interactive technology-based toys, at the annual Consumer
Electronics Show in Las Vegas, Nevada. DreamPlay products will incorporate
NantWorks’ groundbreaking iD™ image recognition technology, a robust
recognition platform that accurately recognizes images, 3D objects, voice,
speech, data, live video and more, with the capability to differentiate
between millions of objects instantaneously. The integration of this
noveltechnology with beloved Disney characters enables the consumer to
experience a seamless blending of the physical toy with new character based
content in the form of interactive games and animation right on their smart
phone or tablet device.

DreamPlay Toys and JAKKS Pacific plan to launch this interactive product line
in the US at major retailers in Fall 2013 and Internationally in 2014. Using
NantWorks’ iD technology, apps will be developed for both iOS and Android
devices, which will allow the consumer to access deep, content-rich
experiences from their mobile and tablet devices without the need for any type
of QR code. The patented 2D and 3D recognition technologies instantly
recognize the toy and allow children to interact, play and learn in ways that
were not possible before. It is a seamless convergence of technology,
storytelling and traditional toy play delivered through a single experience.

“What really sets this apart from anything else out there is the combination
of a truly incredible technological platform combined with the best content
and storytelling company in the world, Disney. Kids are about to see the magic
they always dreamed of come to life right before their eyes,” said Dr. Patrick
Soon-Shiong, NantWorks’ founder. “At NantWorks, we believe in breaking
barriers and bringing the impossible to life. This collaboration marks the
convergence of imagination, innovation, and interactivity and we are excited
that Disney is delivering new experiences to the consumer utilizing our
groundbreaking iD technology.”

"One of our top priorities is to integrate cutting-edge technologies with our
incredible Disney content to transform traditional toys into interactive
storytelling experiences that are uniquely Disney,” said Bob Chapek,
president, Disney Consumer Products. “Today’s announcement is an exciting
first step toward our vision of re-imagining conventional toys as new forms of
play and digital entertainment that will enrich and enhance how the consumer
interacts with Disney products."

“We are excited to work with Disney, our longtime licensor, to develop and
deliver best-in-class play experiences for families to enjoy,” said Stephen
Berman, President and CEO, JAKKS Pacific, Inc. “Increasingly, kids are
'playing' with digital technology. Our goal is to combine physical toy play
with a digital experience incorporating the unique content that only Disney
can provide. By marrying toys and Disney to our DreamPlay technology using the
powerful NantWorks iD recognition platform, we are merging the two ways kids
are playing today, with smart devices and traditional toys, enhancing their
experience and deepening the level of interaction with our products using
their smart phone or tablet device. Children and their parents will be treated
to a truly magical experience and endless possibilities to interact with their
favorite brands and characters from Disney.”

Disney will be granted exclusive rights to utilize the DreamPlay technology in
the toy space along with select entertainment characters and brands owned by
JAKKS, such as Monsuno. The launch of the products is subject to certain
conditions under the applicable agreements between Disney, DreamPlay Toys and
JAKKS.

Disney-branded DreamPlay toys will be demonstrated to the media by appointment
at the Consumers Electronics Show in Las Vegas in January 2013 at the
DreamPlay Booth located at the Venetian Hotel, Veronese Ballroom, Booth 2502.

About DreamPlay Toys, LLC

DreamPlay Toys, LLC is a joint venture between leading toy manufacturer JAKKS
Pacific, Inc. (Nasdaq: JAKK) and technology innovatorNantWorks LLC, to
develop, market and sell toys and related consumer products incorporating
NantWorks’ proprietary iD™ image recognition technology. This
revolutionarytechnology enables the consumer to create magic in the real
world, using a smart phone or tablet device, to instantly link physical
product to video content, animation and interactive game play. JAKKS Pacific
plans to introduce a broad product line, which will combine this
ground-breaking technology with exciting new content, leaving consumers with a
memorable and entertaining experience.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys
and consumer products with a wide range of products that feature popular
brands and children's toy licenses. JAKKS’ diverse portfolio includes Action
Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids
Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable
Environments and Tents, Impulse Toys and Pet Products sold under various
proprietary brands including JAKKS Pacific®, Creative Designs International™,
Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids
Only!™, Tollytots®, Disguise®, Moose Mountain® and Maui Toys®. JAKKS is also
the creator of the underlying Monsuno® property and toy line. JAKKS is an
award-winning licensee of several hundred nationally and internationally known
trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting
Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®.
www.jakks.com

© 2012 JAKKS Pacific, Inc. All rights reserved.

About NantWorks, LLC

NantWorks, LLC was founded by Patrick Soon-Shiong, MD. Its mission is to bring
the impossible to life by harnessing the power of convergence for the
well-being of humanity. NantWorks combines semiconductor technology,
supercomputing, advanced networks, and proven innovation to revolutionize how
we work, live and play. For more information, see www.nantworks.com.

The NantWorks recognition platform comprises state of the art and proprietary
image, object, music and voice recognition technologies.

NantWorks iD Browser was released in the Apple App Store and the Google Play
Store and is now available for download. (I could not find the app on either
store – we should verify)

About Disney Consumer Products

Disney Consumer Products (DCP), the world's largest licensor, is the business
segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends
the Disney and Marvel brands to merchandise ranging from apparel, toys, home
décor and books to food and beverages, stationery, electronics and fine art.
DCP develops Disney entertainment franchises into 365 day-a-year product
opportunities at retailers worldwide. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing business is
aligned around six strategic brand priorities: Disney Classic Characters &
Disney Moms and Babies, Disney Media Networks & Games, Disney & Pixar
Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film,
and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher
of children's books, magazines, and digital products. Disney English is DPW's
English language learning business, which includes over 35 Disney English
learning centers across China and a supplemental learning book program. DPW's
growing library of digital products includes best-selling eBook titles and
original apps. The Disney Store retail chain operates across North America,
Europe, and Japan with more than 350 stores worldwide. Disney Store carries
high-quality products, including exclusive merchandise tied to key Disney and
Marvel entertainment offerings.www.DisneyStore.com
andwww.DisneyStore.co.ukare Disney's official online shopping portals. For
more information, please visit Disney Consumer Products or follow us at
www.YouTube.com/DisneyLiving,www.Facebook.com/DisneyLivingand
www.Twitter.com/DisneyLiving.

This press release may contain forward-looking statements (within the meaning
of the Private Securities Litigation Reform Act of 1995) that are based on
current expectations, estimates and projections about JAKKS Pacific's business
based partly on assumptions made by its management. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions that are difficult to predict. Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
statements due to numerous factors, including, but not limited to, those
described above, changes in demand for JAKKS' products, product mix, the
timing of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses. The
forward-looking statements contained herein speak only as of the date on which
they are made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.

Contact:

JAKKS Pacific, Inc.
Anne-Marie Feliciano
310-455-6245
anne-marief@jakks.net
or
NantWorks LLC
Jen Hodson
310-405-7539
jhodson@nantworks.com
or
Disney Consumer Products
Tasia Filippatos
818-544-0009
Tasia.Filippatos@disney.com
 
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