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ShoreTel Unified Communications is Music to the Ears for Roland

       ShoreTel Unified Communications is Music to the Ears for Roland

PR Newswire

SUNNYVALE, Calif., Jan. 8, 2013

SUNNYVALE, Calif., Jan. 8, 2013 /PRNewswire/ -- ShoreTel® (NASDAQ; SHOR), the
leading provider of brilliantly simple unified communications platforms,
including business phone systems, applications and mobile UC solutions, today
announced leading manufacturer and distributor of electronic musical
instruments Roland Corporation U.S. as one of the newest ShoreTel customers,
thanks to the brilliant simplicity of distributed architecture and ease of

To view the multimedia assets associated with this release, please click

Roland is known for its production of musical instruments including keyboards,
synthesizers, guitar products, electronic percussion kits, digital recording
equipment, amplifiers and audio processing devices. For four decades, Roland
has set the global standards in music technology, and markets its products
under a number of other brand names such as BOSS and Cakewalk.

The phones are always busy at Roland. From development to sales and support,
communications is critical to the success of their business and its customers.
Roland had been using a 3Com VCX phone system, yet the music company desired
envisioned a more effective solution. With a lack of ongoing technical and
product support and limited software integration, Roland needed to reduce the
costs, complexities and risks of its business communications system.

To provide a comprehensive platform for integrating Roland's busy call center
and business applications, Roland selected a ShoreTel UC Solution and ShoreTel
Contact Center.

Thus far the benefits

  o Easy transition from discontinued 3Com VCX system to all-in-one UC
  o Robust, flexible contact center solution for better service and
  o Simpler configuration and management for savings in administrative
  o Flexibility for seamless integrations and trouble-free collaboration
  o High availability VoIP with distributed architecture and simpler design

"We chose ShoreTel for its functionality, excellent phone quality, its
flexible and reliable architecture, and the lowest TCO. ShoreTel has a
knowledgeable technical team and offers great ongoing support," said Dave
Williams, IT director, Roland Corporation U.S. "It's truly an all-in-one

"Musicians everywhere know and trust Roland for precision, innovative design
and quality," said Kevin Gavin, ShoreTel chief marketing officer. "With
ShoreTel's superior product capabilities, Roland can continue to seamlessly
communicate with customers, suppliers and other business partners – ensuring
their reputation for quality musical gear is backed by a quality communication

Related Links & Conversation

  o Subscribe to ShoreTel's blog.
  o Follow ShoreTel on Twitter and Facebook.
  o Read ShoreTel Customer Success Stories
  o #ShoreTel, #UC

About ShoreTel
ShoreTel, Inc. (NASDAQ: SHOR) is a provider of business communication
solutions whose brilliantly simple unified communications platforms,
applications and mobile UC solutions promise a new rhythm of workforce
engagement and collaboration. With costly complexity eliminated by design from
its award-winning, all-in-one IP phone system, UC and contact center solution,
and its industry-leading hosted phone system, workers enjoy a freedom and
self-reliance that other providers can't match. Users have full control to
engage and collaborate, no matter the time, place or device, for the lowest
cost and demand on IT resources in the industry. ShoreTel is headquartered in
Sunnyvale, Calif., and has regional offices and partners worldwide. For more
information, visit or

Media Contact:
Megan McFarland


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