UnitedHealthcare and KONAMI Develop Innovative Program to Reduce Childhood Obesity with the Launch of "DanceDanceRevolution

  UnitedHealthcare and KONAMI Develop Innovative Program to Reduce Childhood
  Obesity with the Launch of "DanceDanceRevolution Classroom Edition"

  *“Exergame” from KONAMI now available to classrooms nationwide
  *Special collaboration between the companies brings interactive video game
    to schools in Florida, Georgia and Texas
  *UnitedHealthcare to showcase array of technologies designed to improve
    peoples’ well-being and enhance the health system during the 2013
    International Consumer Electronics Show

2013 International CES

Business Wire

LAS VEGAS -- January 8, 2013

UnitedHealthcare and KONAMI Digital Entertainment, Inc., today announced at
the 2013 International Consumer Electronics Show (CES) a joint effort to
reduce childhood obesity through KONAMI’s new DanceDanceRevolution (DDR)
Classroom Edition, the latest iteration of the wildly popular dance game that
has shown to encourage physical activity among adults and children.

DDR Classroom Edition is an interactive video game, also known as an
“exergame,” that combines physical activity with energetic music and visuals.
The game and associated hardware technology, which was developed by
Performance Designed Products, enables up to 48 students to participate
simultaneously, using wireless mat controllers that feature a smart card
reader that tracks each student’s individual progress. While students move to
the beat, teachers receive vital information about their students’ health
including, steps, body mass index (BMI) and caloric burn rate.

KONAMI and UnitedHealthcare launched the game at three schools located in
Longwood, Fla.; Gainesville, Ga.; and Fresno, Texas. The participating
schools, with assistance from KONAMI and UnitedHealthcare, will use the game
to track its impact on students’ health, well-being and exercise habits.

The program builds on UnitedHealthcare’s deep expertise in developing
practical solutions to control childhood obesity, including collaborations
with school systems nationwide. This latest collaboration will also be
incorporated into ‘Activate for Kids,’ a school wellness initiative operated
by UnitedHealthcare and United Health Foundation in partnership with school
systems throughout Florida, Georgia and Texas.

DDR Classroom Edition also will be on display at UnitedHealthcare’s exhibitor
booth (#25515) during CES in Las Vegas, Jan. 8-11. Conference attendees will
be able to play DDR Classroom Edition, with instruction provided by certified
personal trainers.

“DanceDanceRevolution introduced a generation of young people to an innovative
and fun approach to physical activity,” said Clara Baum, senior director of
strategic marketing and partnerships, KONAMI. “With the recent launch of our
Classroom Edition and KONAMI’s collaboration with UnitedHealthcare, we see the
healthy lifestyle benefits of expanding the active video games or ‘exergaming’
platform and making this fun, physical activity system available to as many
people as possible.”

Studies indicate “exergaming,” which refers to video games such as DDR
Classroom Edition that are also a form of exercise, have the potential to
reduce the growing obesity epidemic among children and adults. Recognized by
leading researchers, schools, and doctors as an innovative and fun solution to
promoting a healthy lifestyle and fighting childhood obesity; DDR Classroom
Edition launches with support from key partners, including the American
Diabetes Association and Sony Music.

“The DanceDanceRevolution Classroom Edition teaches kids that physical
activity can be fun and enjoyable, while fostering the development of healthy
attitudes and habits that can last a lifetime,” said Reed Tuckson, M.D.,
executive vice president and chief of medical affairs, UnitedHealth Group. “By
developing innovative collaborations that engage young people in improving
their health, we are taking an important step toward reducing childhood
obesity in our country.”

In addition to showcasing DDR Classroom Edition, UnitedHealthcare’s
4,000-square-foot exhibitor booth at CES demonstrates how the health care
company’s health benefits, services and technologies are helping to simplify
the consumer health care experience by making helpful, practical information
more accessible and affordable through personal technology devices such as
smartphones, video game consoles and television programming.

CES attendees who visit the UnitedHealthcare booth [25515] can interact with a
wide range of innovative health tools, including:

  *myHealthcare Cost Estimator – This online and mobile tool gives consumers
    the transparency they need to understand health care costs and quality for
    specific physicians and hospitals; enables them to compare costs and
    quality of alternative treatments; and provides personalized out-of-pocket
    cost estimates based on current benefits, applicable network discounts and
    health financing accounts.
  *Health4Me – This powerful mobile app helps UnitedHealthcare plan
    participants on the go find in-network doctors, benefit information and
    claim status.
  *Senior Digital Journey – By better understanding how individuals
    experience health care and insurance, UnitedHealthcare is gaining insights
    in how to enhance its service delivery to fit the behavior, needs and
    desires of its customers.
  *UnitedHealthcare Community Rewards™ – This program rewards children with
    points for healthy habits such as visiting their doctors regularly for
    checkups or brushing their teeth. Then they are able to redeem the points
    for valuable rewards such as a camera or a bicycle.

Several UnitedHealthcare executives will also make presentations during CES.
Dr. Tuckson, will speak alongside Dr. Deepak Chopra at this year’s
Supersession “The Human Body: The Next Digital Revolution,” moderated by The
Huffington Post President and Editor in Chief Arianna Huffington (Tuesday,
Jan. 8, 9:30-10:30 a.m.). Dr. Tuckson will also provide a keynote speech
during the Digital Health Summit at CES, focusing on the role technology plays
in managing the health and well-being of millions of Americans (Wednesday,
Jan. 8, 10:25-11:05 a.m.).

“The health care system is undergoing a substantial transformation, with
technology and innovative collaborations such as the one with KONAMI playing
crucial roles in that process,” said Dr. Tuckson. “Through the technologies
and collaborations being showcased during CES, UnitedHealthcare is taking
important steps to enhance the health system and empower people to take charge
of their personal health like never before.”

For more on UnitedHealthcare presence at CES as well as the company’s booth,
fitness challenges, and speaking engagements, visit www.ceshealth.com or
follow @CESHealth on Twitter.

About DanceDanceRevolution
DanceDanceRevolution is the definitive music and motion game that combines
fun, fitness, competition, dance and music. Since it was first introduced to
North American video game consoles in 2001,DanceDanceRevolutionhas received
a tremendous amount of exposure for its health benefits. A major part of the
new trend in gaming that takes players off of the couch and away from the
joystick; DanceDanceRevolutionhas recently been introduced as part of the
physical fitness curriculum in multiple school districts in the United States.
Additionally, it has been a part of numerous research studies on childhood
obesity.

For more information, please visit: www.konami.com/ddr

About KONAMI Group
KONAMI Digital Entertainment, Inc. is a leading developer, publisher and
manufacturer of electronic entertainment properties. Konami's titles include
the popular franchises Metal Gear Solid, Silent Hill, DanceDanceRevolution and
Castlevania, among other top sellers. The latest information about KONAMI can
be found on the Web at www.konami.com. KONAMI CORPORATION is a publicly traded
company based in Tokyo, Japan with subsidiary offices, KONAMI Digital
Entertainment Co., Ltd. in Tokyo, Japan, KONAMI Digital Entertainment, Inc.,
in the United States and KONAMI Digital Entertainment GmbH in Frankfurt,
Germany. KONAMI CORPORATION is traded in the United States on the New York
Stock Exchange under the ticker symbol KNM. Details of the products published
by KONAMI can be found at http://www.konami.com.

To order product, please email ddrcesupport@konami.com or call 855-705-1332.

About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier
lives by simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care providers. The
company offers the full spectrum of health benefit programs for individuals,
employers and Medicare and Medicaid beneficiaries, and contracts directly with
more than 650,000 physicians and care professionals and 5,000 hospitals
nationwide. UnitedHealthcare serves more than 38 million people and is one of
the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50
health and well-being company.

Contact:

Konami Digital Entertainment
Brandon Cox, 310-220-8674
cb32603@konami.com
or
UnitedHealthcare
Will Shanley, 714-204-8005
will.shanley@uhc.com
 
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