National CineMedia (NCM) Renews Affiliate Agreements with Georgia Theatre Company and Goodrich Quality Theaters

  National CineMedia (NCM) Renews Affiliate Agreements with Georgia Theatre
  Company and Goodrich Quality Theaters

Business Wire

CENTENNIAL, Colo. -- January 8, 2013

National CineMedia (NCM), a leading integrated media company reaching U.S.
consumers in movie theaters, online and through mobile technology, has renewed
its affiliate agreements with leading regional theater circuits Georgia
Theatre Company and Goodrich Quality Theaters.

Under the terms of these exclusive long-term renewals, a combined 61 movie
theaters with 587 screens and approximately 16.1 million annual attendees will
continue to be a part of the NCM Cinema Network and present NCM’s FirstLook
pre-feature program, as well as NCM Fathom Events.

“These two, high-quality regional theater circuits have been an important part
of our national advertising and event networks for several years,” said Kurt
Hall, National CineMedia (NCM)'s chairman and chief executive officer. “We
look forward to continuing this long and successful partnership as we bring
their audiences exceptional entertainment through our FirstLook pre-show and
special event programming from our NCM Fathom division.”

“We are excited about renewing our relationship with NCM so that we may
continue to provide our patrons with the best pre-show material available,”
said Bo Chambliss, president, Georgia Theatre Company. “We also look forward
to showing the high-quality live events provided by NCM. The NCM mobile
application, Movie Night Out with CinemaSync, is a very creative tool that
will help drive people to the theater and keep them entertained while they are
waiting for their movie to begin.”

“We are enthusiastic to continue both NCM’s on-screen advertising sales and
audience focused FirstLook program for two compelling reasons,” says Bob
Goodrich, president, Goodrich Quality Theaters. “NCM’s experienced sales
personnel have repeatedly secured national advertisers we couldn’t even
approach on our own. Additionally, the creativity evident in every FirstLook
edition always holds Goodrich moviegoers’ interest.”

The NCM Cinema Network is the largest digital in-theater network in the United
States, with exclusive, long-term cinema advertising agreements in place with
founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and
Regal Entertainment Group, the three largest exhibitors in the country
totaling approximately 1,150 theaters and 15,250 screens. In addition, NCM has
network affiliate relationships with over 30 top regional theater circuits
representing approximately 400 theaters and 4,250 screens. With the addition
of these network affiliate renewals, NCM’s national cinema network totals
approximately 1,550 theaters and approximately 19,500 screens.

About Georgia Theatre Company

Georgia Theatre Company, a third generation, family-owned business
specializing in motion picture exhibition, has been a proud neighbor and
partner to all of the communities our theaters serve. Currently, we are one of
the 20 largest theatre circuits in the USA, operating 310 auditoriums at 31
locations in Georgia, Florida, South Carolina, and Virginia, and are
recognized as a pioneer in the film industry, with our roots in the early days
of film exhibition. Georgia Theatre Company prides itself on providing state
of the art motion picture facilities to all of our patrons, featuring stadium
seating and the best sound systems available. The company is headquartered on
St. Simons Island, Ga. http://www.georgiatheatrecompany.com

About Goodrich Quality Theaters

Starting in 1930 with just a single screen in downtown Grand Rapids, MI,
Goodrich Quality Theaters has innovated, changed and grown with the industry
to include 30 theaters with 279 screens in cities throughout Michigan,
Indiana, Illinois, and Missouri. From the cashier selling you a ticket to the
president of the company, we are committed to state of the cinematic art
surroundings, digital presentation and friendly moviegoer customer service.
Our theaters feature comfortable seating with plans to reseat some 30,000 of
our chairs with Telescopic Seating Systems’ recently designed “Savoy” high
back rocker chair. http://www.gqti.com

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. The
NCM Cinema Network and NCM Fathom Events present cinema advertising and events
across the nation’s largest digital in-theater network, comprised of theaters
owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater circuits.
NCM’s theater advertising network covers 183 Designated Market Areas® (49 of
the top 50) and includes over 19,300 screens (over 18,400 digital). During
2011, approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 720 locations in 170 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com.

Contact:

NCM Media Networks
Lauren Leff, 303-957-1709
lauren.leff@ncm.com
or
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com