and FitOrbit Announce Strategic Alliance Integrating the Search for Love Online and the Quest for Personal and FitOrbit Announce Strategic Alliance Integrating the Search
              for Love Online and the Quest for Personal Fitness

Powerful opportunity for people to change their lives with two truly personal

PR Newswire

DALLAS, Jan. 8, 2013

DALLAS, Jan. 8, 2013 /PRNewswire/ --, a premium dating site
from that uses a proprietary test to ascertain the prospects of real
chemistry before a first date, and FitOrbit, the innovative leader in online
fitness and weight-loss programs, announce today they are entering into a
strategic partnership. Together, they will be offering services that will
provide special values for members of both and FitOrbit as they
seize control over their lives and their futures.

FitOrbit was created by Jake "Body By Jake" Steinfeld, who single-handedly
invented the personal training industry. It offers members the ability to
select a dedicated personal trainer who provides them with workout plans, meal
plans, and the intense level of emotional support that's required for
success. This high-support model is proven to result in the kind of
sustained, healthy weight loss that experts recommend.

"The new year is a time when singles are looking to embrace a fresh
lifestyle," said Beth Wilson, General Manager of "By pairing up
with FitOrbit, is making it easy to empower our members with the
tools they need to look and feel their best, all while making new

"I can't think of two businesses that are more natural partners," said Jake
Steinfeld, Chairman and Founder of "Our two brands give
consumers the ability to take control of their lives and change them with
speed and convenience. We also know that joining a dating site encourages
people to get in shape. That's a truly powerful combination." utilizes a test that was created by renowned biological
anthropologist Dr. Helen Fisher, based on the science of human attraction that
has been taken by more than 10 million singles worldwide in more than 40
countries. The personality test provides an in-depth look at who you are and
what you want in a relationship in a fresh, relevant way.

FitOrbit and are uniquely aligned; each helps people achieve
results in critically important aspects of modern life – in a convenient,
cost-effective and private manner. Both sites are built and guided by experts
and are tailored to each user's specific needs and goals.
provides personalized matches to singles and unique activities to flirt and
discover more about each other to discover real chemistry and with FitOrbit,
each user gets a customized, trainer-created meal and workout plan unique to
their exact lifestyle.

About FitOrbit

Launched in June 2009 by one of the fitness industry's reigning icons, Jake
Steinfeld of "Body by Jake" fame, FitOrbit provides real personal trainers and
weight loss plans for $10/week. FitOrbit's investors include healthcare giant
WellPoint, Spark Capital, Polar Capital and Ron Conway. Subscribers receive a
full lifestyle package including an ideally matched trainer, a smartly
personalized workout regimen, realistic meal plan, plus 24/7 support. Each
customer's dedicated trainer provides the constant motivation, guidance and
irreplaceable human touch vital to weight loss success, which is also fully
accessible via the FitOrbit for iPhone app. FitOrbit is available at and is also sold through diet foods leader Jenny Craig and
fitness celebrities including Jackie Warner. Based in Los Angeles,
California, FitOrbit is a place where fitness revolves around its members. For
more information, visit


Launched by in February 2006, online dating site was
created to bring together singles that are looking for ways to discover if
true chemistry exists before meeting on the first date. Based on the research
of renowned biological anthropologist Dr. Helen Fisher, uses a
proprietary test to get to know each individual and their ideal match.This
approach makes the ideal place for singles to empower their love
life and find the relationship that is right for each individual, whether it's
marriage, romance, a partnership or a long-term is
an operating business of IAC (NASDAQ: IACI). For more information, visit


Contact: Hayley Maxwell for FitOrbit, +1-424-652-9650,; Amy
Canaday for,, +1-214-576-9416
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