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Pioneer Joins HDBaseT Alliance to Broaden Connectivity Options in Home Theater Products



  Pioneer Joins HDBaseT Alliance to Broaden Connectivity Options in Home
  Theater Products

2013 International CES Booth #1101 LVCC, South Hall 2, MP25168

Business Wire

LAS VEGAS -- January 8, 2013

Pioneer Electronics (USA) Inc. (Booth #1101) and the HDBaseT Alliance (LVCC,
South Hall 2, MP25168) today announced that Pioneer has joined the Alliance,
which will allow Pioneer to incorporate HDBaseT® technology into its home
consumer audio and video products. HDBaseT technology enables the delivery of
uncompressed high definition video, audio, Internet, controls and power over a
single cat5e/6 cable.

“HDBaseT represents the next significant step in the evolution of the home
theater system. Integrating the technology into our products will make setup
and control of even the most complex home theater systems faster and easier,”
said Chris Walker, director of AV product planning and marketing for the Home
Electronics Division of Pioneer Electronics (USA) Inc. “Pioneer always strives
to offer outstanding connectivity, state of the art engineering, and
exceptional audio and video reproduction across all of its products.
Incorporating HDBaseT is another way to ensure that our customers make the
most of their home theater experience.”

“HDBaseT has been embraced by professional AV installers worldwide, which is
creating demand from consumers for broader availability,” said Micha Risling,
marketing chair for the HDBaseT Alliance. “Having Pioneer join the HDBaseT
Alliance will help us meet that growing demand in 2013.”

One Cable for All Connections

The HDBaseT technology is a high-definition multimedia content delivery
standard ideal for home entertainment systems and business applications. In a
home theater, HDBaseT can connect all entertainment devices in a setting
through its 5Play™ feature set, converging uncompressed full HD digital video,
audio, 100BaseT Ethernet, up to 100W of power and various control signals
through a single 100m/328ft CAT5e/6 cable with RJ45 connectors.

Pioneer Joins the HDBaseT Alliance

In order to integrate HDBaseT technology into its products, Pioneer has joined
the HDBaseT Alliance, a cross-industry alliance that promotes and provides a
technical standard for HDBaseT technology for the distribution of uncompressed
HD multimedia content. Founded by LG Electronics, Samsung Electronics, Sony
Pictures Entertainment and Valens Semiconductor, the HDBaseT Alliance and its
member companies work together to create a global standard for advanced
digital media distribution.

HDBaseT in Magnolia

Consumers can see the features and benefits of HDBaseT-integrated home theater
systems in-person at Magnolia Design Centers inside Best Buy stores.

About Pioneer

Pioneer’s Home Electronics Division develops award-winning audio and video
home theater products including A/V receivers, Blu-ray Disc™ and DVD players,
and speakers. The company’s brands include Pioneer® and Elite®. More details
can be found at www.pioneerelectronics.com.

About HDBaseT Alliance

HDBaseT Alliance is comprised of leading cross-industry companies formed to
promote and standardize HDBaseT™ technology for whole-home and commercial
distribution of uncompressed HD multimedia content. The cornerstone of HDBaseT
technology is 5Play™, a feature set that converges uncompressed full HD
digital video, audio, 100BaseT Ethernet, power over cable and various control
signals through a single LAN cable.

Members supporting HDBaseT technology play a pivotal role in defining the
future of multimedia transmission and data communication in the consumer
electronics and content provider industries. For additional information on
HDBaseT Alliance and membership benefits, visit www.HDBaseT.org.

HDBaseT Alliance on Facebook: http://www.facebook.com/HDBaseTAlliance

PIONEER and the PIONEER logo are registered trademarks of Pioneer Corporation

HDBaseT and 5Play are trademarks or registered trademarks of HDBaseT Alliance.

Contact:

HDBaseT Alliance
Andrew Ryan, 305-374-4404 x151
press@HDBaseT.org
or
Pioneer Electronics
Jaed Arzadon, 310-952-2451
jaed.arzadon@pioneer-usa.com
or
Katherine Harbeston, 310-952-2388
katherine.harbeston@pioneer-usa.com
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