Power Your Day with the Perfect Pair at Einstein Noah

  Power Your Day with the Perfect Pair at Einstein Noah

 Einstein Bros.® Bagels and Noah’s New York Bagels® Introduce Nutritious New
 Super Grains Bagels to Complement its Artisan Roasted Coffee, Freshly Brewed

Business Wire

LAKEWOOD, Colo. -- January 8, 2013

Einstein Bros. Bagels and Noah’s New York Bagels today announced the addition
of even more great tasting, nutritious alternatives for guests with the
introduction of a new line of three Super Grains bagels, now available in all
restaurants nationwide. Whether you are looking for a nutritious way to start
your day or a satisfying way to power through the day, Einstein Bros. and
Noah’s Super Grains bagels are a wholesome choice that does not compromise
taste, value or variety. All three new bagels are packed with the power of
whole grain goodness.

The three new additions to the Super Grains bagels line are the 100% Whole
Wheat with Honey Bagel, 9-Grain Bagel and Power Protein Bagel.

  *The 100% Whole Wheat with Honey Bagel is made with 100% whole wheat flour
    and just a touch of honey. It is perfectly sweet with more than 25% of
    your recommended daily fiber requirement.
  *The 9-Grain Bagel is made with 100% whole wheat flour and features nine
    hearty grains including quinoa, barley and rye. This wholesome and tasty
    bagel fulfills 100% of your daily recommended whole grain requirement.
  *The Power Protein Bagel is made with 100% whole wheat flour and includes a
    deliciously satisfying mix of dried fruit and sunflower seeds, more than
    14 grams of protein for sustained energy.

“We recognize the importance of providing guests with choices that cater to
their dietary needs and active, healthy lifestyles,” said Jeff O’Neill, chief
executive officer for Einstein Noah Restaurant Group. “We received a very
positive response to the introduction of our Smart Choices menu last year, and
believe that our new Super Grains Bagels, combined with a hot cup of our
coffee, are the perfect pair for consumers who want a wholesome meal that will
help them power through their day.”

For more information, visit www.einsteinbros.com/supergrains or

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual
restaurant industry that operates and licenses locations primarily under the
Einstein Bros.® and Noah's New York Bagels® brands and primarily franchises
locations under the Manhattan Bagel® brand. The Company's retail system
consists of over 800 restaurants in 39 states and the District of Columbia. It
also operates a dough production facility. The Company's stock is traded on
the NASDAQ under the symbol BAGL. Visit http://www.einsteinnoah.com for
additional information.


Kristina Jorge, 646-277-1234
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