Pioneer Expands In-Vehicle Connectivity With New Apps and Launch of AppRadio Development Center

  Pioneer Expands In-Vehicle Connectivity With New Apps and Launch of AppRadio
  Development Center

 Development Site for App Developers Expedites Build of Apps Compatible with
                              AppRadio Platform

2013 International CES

Business Wire

LAS VEGAS -- January 8, 2013

CES BOOTH #1101 – Pioneer Electronics (USA) Inc. today expanded smartphone
connectivity support for its AppRadio^® platform of products with the
introduction of new applications and the launch of its AppRadio Development
Center (ADC), www.appradiodev.com, a site created for developers interested in
making their apps compatible with Pioneer’s lineup of AppRadio products.

Pioneer AppRadio 2 (Photo: Business Wire)

Pioneer AppRadio 2 (Photo: Business Wire)

“There are now more than three dozen apps that are compatible with Pioneer’s
AppRadio platform. We are excited to work with many of the most popular
services and app developers, like Clear Channel’s iHeartRadio^® and the winner
of the 2012 South by Southwest (SXSW) App Hackathon, Eat the Road™, to deliver
the latest and most in-demand content from the user’s smartphone to the car,”
said Ted Cardenas, vice president of marketing for the Car Electronics
Division of Pioneer Electronics (USA) Inc. “With the launch of the AppRadio
Development Center, we are able to streamline the coordination between
third-party app developers and Pioneer, reducing the time needed to establish
compatibility between their apps designed for in-vehicle use and the Pioneer
AppRadio platform, and ultimately increasing the number of AppRadio compatible
apps in the future.”

Pioneer’s AppRadio platform of products includes two AppRadio products and
eleven in-dash receivers integrated with the AppRadio Mode functionality
(previously named Advanced App Mode), including eight multimedia DVD receivers
and three navigation receivers.

New Apps, More Services

New apps being introduced at CES offer users services in a variety of
categories including location based services (Beej!^™, Glympse^® and
Parkopedia^®), in-car browsing (Maxthon^® Cloud Browser) and Internet Radio
(Rdio^® and iHeartRadio for Auto).

iHeartRadio for Auto (iHeartAuto^™), Clear Channel's new all-in-one digital
radio app specifically designed for use in-vehicle, offers asimple,
safety-mindeduser-interface that provides seamless access to more than 1,500
live radio stations from across the country. iHeartAuto listeners can also
create stations based on their favorite artists or songs, choosing from more
than 15 million songs and the top live radio stations in America.

AppRadio Development Center

The new AppRadio Development Center will help grow the library of AppRadio
apps, expediting the development process between Pioneer and third party
in-vehicle app developers by providing the tools necessary for integrating
their apps with the AppRadio platform. These tools include the software
development kit, technical support, and additional resources to find all of
the information necessary from a single central resource portal. The site will
also allow developers to submit their apps for certification, a process that
includes meeting Pioneer’s AppRadio and Driver Distraction Guidelines. These
guidelines have been created as a reference in the development of apps that
are designed or modified specifically for in-vehicle use to promote safe use
while driving.

To gain full access to the AppRadio Development Center, developers must first
have their app(s) available for download from Google^® Play or the Apple^® App
Store. Developers are encouraged to register their companies and apps on
www.appradiodev.com to start the review process and help determine whether
apps meet the AppRadio platform requirements. If a developer’s app is eligible
to be AppRadio compatible, then upon execution of a non-disclosure agreement,
Pioneer will provide admission to the AppRadio Developer Program and access to
Pioneer’s Software Developer Kit (SDK) for integration with the developer’s
iOS or Android app(s). For more information, please visit www.appradiodev.com.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its
U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer
Corporation, is a preeminent manufacturer of high-performance audio, video and
computer equipment for the home, car and business markets and is celebrating
75 years of innovation in the consumer electronics industry.

For more information follow us on:

Twitter  at twitter.com/PioneerUSA

Facebook at facebook.com/PioneerNorthAmerica

YouTube at youtube.com/pioneerelectronics

NOTE: Read the operation manual as well as all instructions and cautions
provided with compatible smartphone apps before use. Become familiar with any
applicable state and local laws. Pay attention to the road, limit glances to
the device, and do not use any feature if it cannot be operated safely in your
location and environment. Distracted driving may result in serious injury,
including death.

Pioneer and AppRadio are registered trademarks of Pioneer Corporation.

Google, Google Play and Android are trademarks or registered trademarks of
Google Inc.

Apple is a trademark of Apple Inc., registered in the U.S. and other
countries.

iHeartRadio and iHeartAuto are trademarks of Clear Channel Broadcasting, Inc.

Eat the Road is a trademark of Objective App, LLC.

Parkopedia is a registered trademark of Parkopedia Limited.

Beej! is a trademark of ILS Technologies LLC.

Glympse is a registered trademark of Glympse Inc.

Maxthon is a registered trademark of Maxthon USA Inc.

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Contact:

Pioneer Electronics (USA) Inc.
Jaed Arzadon, 310-952-2451
jaed.arzadon@pioneer-usa.com
Katherine Harbeston, 310-952-2388
katherine.harbeston@pioneer-usa.com
Dana Block, 310-496-4460
dana@allisonpr.com