WWE® And WWE Superstar John Cena® Team Up With Post Pebbles Cereal In New
PARSIPPANY, N.J., Jan. 8, 2013
PARSIPPANY, N.J., Jan. 8, 2013 /PRNewswire/ -- Beginning today (for a limited
time), WWE Superstar John Cena and Bamm-Bamm will replace Fred Flintstone on
the front of more than 8 million Post Fruity Pebbles and Cocoa Pebbles cereal
boxes as part of a promotional partnership between Post Foods and WWE.
Pebbles Cereal, WWE and John Cena started their partnership in 2012 after WWE
Superstar Dwayne "The Rock^®" Johnson teased Cena about the brightly colored
ring gear he wore, saying Cena looked like he was "running around like a big
bowl of Fruity Pebbles." This led to fans chanting "Fruity Pebbles" in arenas
whenever Cena would enter the ring.
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(Photo: http://photos.prnewswire.com/prnh/20130108/MM38673 )
In January 2012, Post printed more than 3million Fruity Pebbles cereal boxes
featuring Cena, including a sweepstakes to meet the WWE Superstar. Partnering
with John Cena to communicate the powerful taste of Fruity Pebbles cereal
resulted in the highest redeeming on pack promotion in recent Post history.
"Given the strength and fit of the two properties, we knew that the
partnership would be successful since both brands share common consumer
demographics," said Sharon Pupel, Director of Marketing at Post. "WWE
broadcasts are largely a family viewing event with more parents watching WWE
with their children than any other sports league."
Coming off the successful 2012 campaign, Post decided to build upon the
partnership in 2013 with WWE and John Cena. In addition to making Cena more
prominent on the packaging, which is currently on shelves, Post has developed
several other marketing initiatives to be pulsed throughout the year. For
example, fans can participate in a sweepstakes via the PebblesMania.com
interactive gaming site to win tickets and a VIP experience to WWE's
WrestleMania^® 30 in 2014; all they need is the unique code found on specially
marked boxes of Pebbles cereal. During the back to school window, Post will
produce another 5 million packages of Pebbles cereal featuring a fun photo app
where fans can create picture of themselves with Cena.
Additionally, young fans can participate in Pebbles' tailgating-like
experiences at three major WWE events in 2013, starting with Royal Rumble^® on
January 27. Young fans will be able to jump into a ball pit designed to look
like a giant bowl of Fruity Pebbles, create "Pebbles fan" posters used to
cheer on their favorite WWE Superstars in the arena, and of course, sample
Fruity and Cocoa Pebbles cereal.
"It's been a life-long dream to be on a cereal box and I'm proud to represent
WWE as part of our partnership with Post," said WWE Superstar John Cena. "It's
an incredible honor to be recognized by Post, and I'm looking forward to
joining millions of families at their breakfast table across the country."
"We are excited to have a multi-year deal with Post and see the WWE and John
Cena on the front of millions of Pebbles cereal boxes all across the country,"
said Andrew Judelson, Executive Vice President, Sales and Partnership
Marketing, WWE. "At WWE, we pride ourselves on delivering family-friendly
entertainment and look forward to activating our partnership with Post even
further at key WWE events later this year."
"John Cena is definitely a favorite celebrity among many of our Pebbles Cereal
fans," said Ms. Pupel. "We are excited that he will temporarily flex his
muscle on our boxes alongside Bamm-Bamm, one of the most-loved Flintstones
characters. We're looking forward to engaging with our fans in 2013 at
premiere WWE events."
About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the
breakfast table since the company's founding in 1895. Post's portfolio of
brands includes diverse offerings to meet the taste and nutritional needs of
all families, including such favorites as Honey Bunches of Oats®, Pebbles™,
Great Grains®, Post Shredded Wheat®, Post® Raisin Bran, Grape-Nuts®, and
Honeycomb®. Post is dedicated to health and wellness, offering consumers a
variety of cereal choices to meet their nutritional needs from whole grain and
fiber to lower sugar offerings. For more information about Post Cereals,
WWE, a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original content
52 weeks a year to a global audience. WWE is committed to family friendly
entertainment on its television programming, pay-per-view, digital media and
publishing platforms. WWE programming is broadcast in more than 145 countries
and 30 languages and reaches more than 600 million homes worldwide. The
company is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to
SOURCE Post Foods, LLC
Contact: Jennifer Mennes, Director of Media and Public Relations, Post Foods,
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