Samsung Mobile Index Reveals BYOD Trend at a Tipping Point with Mobile Devices, Becoming Central Hub for Personal, Professional

  Samsung Mobile Index Reveals BYOD Trend at a Tipping Point with Mobile
  Devices, Becoming Central Hub for Personal, Professional Lives

Twenty-four percent of those consumers currently use a smartphone or tablet as
  their primary, work-related computing device, with that number expected to
                      double within the next five years

2013 International CES

Business Wire

LAS VEGAS -- January 8, 2013

Samsung Telecommunications America, LLC (Samsung Mobile) – the No. 1 mobile
phone provider in the United States and a subsidiary of Samsung Electronics
Co., Ltd., the No. 1 smartphone provider worldwide^1 – commissioned a study to
identify behaviors and attitudes of both IT executives and consumers toward
the “Bring Your Own Device” or BYOD trend. While both audiences indicate
support for BYOD and the work/life-balance benefits it typically enables, the
study highlights key synergies as well as critical gaps between IT executives
and their employees that will need to be addressed as BYOD becomes the norm
within the next two years.

Among the top findings of the Samsung Mobile BYOD study executed by IDG
Research Services, 85% of co ...

Among the top findings of the Samsung Mobile BYOD study executed by IDG
Research Services, 85% of companies support BYOD today, and more than 70% of
IT executives surveyed believe companies without a BYOD strategy will be at a
competitive disadvantage. (Photo: Business Wire)

Among the top findings of the study executed by IDG Research Services, 85% of
companies support BYOD today, and more than 70% of IT executives surveyed
believe companies without a BYOD strategy will be at a competitive
disadvantage. Moreover, 81% of IT decision-makers and 78% of employees believe
that having a single mobile device helps balance employees’ work and personal
lives.

Yet the gap between IT decision maker and employee outlooks on device
priorities and preferences underscores a “disconnect” between what IT
executives need in order to achieve business goals and what employees need to
do their jobs. The largest difference in opinion exists between the two groups
on access to company productivity solutions and resources (i.e. CRM), with 49%
of IT executives stating this functionality as a top priority, while only 28%
of employees agreed. For 43% of the employees surveyed, the top priority is
the ability to share large files compared with just 23% of IT executives.

The most significant concern of both consumers and IT executives is the issue
of security. While 49% of consumers surveyed believe that the mobile device
will become the primary computing device for work-related activities within
the next five years, achieving this level of mobile productivity may depend on
whether or not hardware and software providers can address security concerns.
The majority of IT executives (84%) and employees (74%) alike identified the
issue of device security as the most important factor influencing future BYOD
policies such as pre-approved device lists.

“The BYOD Index validates the importance of SAFE – Samsung For Enterprise,”
said Tim Wagner, Vice President and GM of Enterprise Sales at Samsung Mobile.
“We have consciously made the decision to provide consumers and businesses
with the very best devices for both work and personal use and ensuring SAFE
seamlessly addresses the ever changing compliance requirements of IT.”

By offering advanced MDM, VPN, EAS and encryption capabilities, the “SAFE™”
(Samsung For Enterprise) program helps eliminate fragmentation across
carriers, device types and OS versions, making the job of the IT manager much
easier in a BYOD environment. SAFE creates consistency across devices so that
once one SAFE device is approved by a corporation’s IT department, other SAFE
devices can be easily added to the “approved” list for BYOD. By combining
these enterprise-grade features with highly desirable smartphones and tablets,
Samsung Mobile is helping to foster consumer choice and IT compliance.

For information on the survey methodology, access to comprehensive survey
results and to view an infographic that illustrates the perception gaps
between IT executives and employees on BYOD preferences, policies, device
functionality and benefits, visit www.samsung.com/byodindex.

For more information about Samsung’s SAFE program, please refer to
www.samsung.com/us/safe.

Samsung and SAFE and are trademarks of Samsung Electronics Co., Ltd.

^1Samsung Mobile is the No. 1 mobile phone provider in the United States
based upon reported shipment data, according to Strategy Analytics, North
America Handset Vendor Marketshare, Q3 2012. Samsung Electronics Company is
the No. 1 smartphone provider worldwide based upon reported shipment data,
according to Strategy Analytics Global Smartphone Vendor Market Share by
Region: Q3 2012.

SAFE Disclaimer: Disclaimer of Warranties: EXCEPT AS OTHERWISE PROVIDED IN
THEIR STANDARD END USER LICENSE AND WARRANTY, TO THE FULL EXTENT PERMITTED BY
LAW SAMSUNG ELECTRONICS CO., LTD., SAMSUNG TELECOMMUNICATIONS AMERICA, LLC,
AND THEIR AFFILIATES (COLLECTIVELY REFERRED TO HEREIN AS THE “SAMSUNG
ENTITIES”) EXPRESSLY DISCLAIM ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED,
INCLUDING ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE,
INTEROPERABILITY OR NON-INFRINGEMENT, WITH RESPECT TO INFORMATION TECHNOLOGY
SECURITY PROTECTION, SAFE™ DEVICES AND APPLICATIONS TESTED WITH SAFE™ DEVICES.
IN NO EVENT SHALL THE SAMSUNG ENTITIES BE LIABLE FOR ANY DIRECT, INDIRECT,
INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER WITH
RESPECT TO INFORMATION TECHNOLOGY SECURITY PROTECTION, SAFE™ DEVICES OR
APPLICATIONS TESTED WITH SAFE™ DEVICES. In addition, information technology
security protection will be affected by features or functionality associated
with, among other things the e-mail platform, master data management, and
virtual private network solutions selected by the software provider, solution
provider or user. Choice of an e-mail, master data management, and virtual
private network solution is at the sole discretion of the software provider,
solution provider or user and any associated effect on information technology
security protection is solely the responsibility of the software provider,
solution provider or user. For complete statement of limited warranty, please
refer to www.samsung.com/us/safe, available on the web and where Samsung
smartphone and Galaxy Tab™ devices are sold.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based
subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets
wireless handsets, wireless infrastructure and other telecommunications
products throughout North America. For more information, please visit
www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and
the core components that go into them. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, medical devices,
semiconductors and LED solutions. We employ 227,000 people across 75 countries
with annual sales exceeding US$143 billion. Our goal is opening new
possibilities for people everywhere. To discover more, please visit
www.samsung.com.

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Contact:

for Samsung Telecommunications America, LLC
Lesli Benefield, 972-689-3677
lbenefield@mww.com
 
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