TaylorMade Golf Company Brings New Driver to Life Through

TaylorMade Golf Company Brings New Driver to Life Through Augmented
Reality 
Print Advertisements in Golf Digest and Golf Magazine Activate Unique
Experience 
CARLSBAD, CA -- (Marketwire) -- 01/08/13 --   Harnessing the power of
augmented reality, TaylorMade Golf Company has created an interactive
application for smart phones and tablets that unlocks a virtual
experience for its innovative and visually striking new R1(TM)
driver.  
By downloading the R1 mobile application and pointing a smart phone
or tablet device at the print advertisement in either of the January
issues of Golf Digest or Golf Magazine, a virtual driver appears and
can be experienced before its retail availability February 1.  
Click here to view demo video 
"Leveraging augmented reality to help tell a product story is a first
for us and we are really proud of the way it turned out," said Bob
Maggiore, TaylorMade Golf Chief Marketing Officer. "The new R1 driver
is so dynamic that we wanted to provide consumers with an interactive
platform to 'play' with the club before they can actually get it in
their hands." 
With a swipe of the finger, users can seamlessly zoom in or spin the
club for 360-degree views. Users also have the ability to adjust the
loft, face angle and shot shape of the virtual R1. After selecting
launch conditions, users can then watch a simulated flight path by
selecting the "test swing" option on the app.  
Although the R1 driver itself will not be available until Feb. 1,
this platform provides consumers an immersive experience with the
driver from their mobile device, wherever they are. The app is free
and is available for iOS (app store) and Android Devices (Google
Play) and can be used on both tablets and smart phones.  
The R1 driver continues TaylorMade's mastery of adjustable drivers by
offering the greatest range of adjustability of any driver in the
brand's history. R1 gives the golfer 12 loft-sleeve settings and 7
face-angle positions, as well as two movable shot-shape weights. R1
also allows loft and face angle to be adjusted independently of each
other -- a critical benefit. The R1's three adjustability
technologies allow it to be tuned 168 different ways to specifically
fit a player's swing to optimize distance and accuracy. 
The R1 will be available at retail on Feb. 1 for $399. For more
information please visit taylormadegolf.com  
***To download the R1 mobile app for iTunes, click here 
***To download the R1 mobile app for Google Play click here 
About the adidas Group
 The adidas Group is one of the global leaders
within the sporting goods industry, offering a broad range of
products around the core brands: adidas, Reebok, TaylorMade, Rockport
and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the
Group has more than 46,000 employees and generated sales of over EUR
13 billion in 2011. 
About TaylorMade-adidas Golf
 Headquartered in Carlsbad, California,
TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and
accessories under the TaylorMade, adidas Golf, Adams and Ashworth
brands. TaylorMade-adidas Golf Company posted 2011 sales of over EUR
1.0 billion. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2196376 
For more information, contact: 
TaylorMade Golf
Public Relations Department 
Christa McNamara 
Tel: (760) 918.6466
christa.mcnamara@tmag.com 
Dave Cordero
Tel: (760) 918.6367
dave.cordero@tmag.com