McGraw-Hill Education Unveils Suite of Adaptive Learning Products, Including First-Ever Adaptive E-Book, at 2013 International

 McGraw-Hill Education Unveils Suite of Adaptive Learning Products, Including
 First-Ever Adaptive E-Book, at 2013 International Consumer Electronics Show

New "LearnSmart Advantage" suite brings adaptive technology to new aspects of
student learning experience; "SmartBook" revolutionizes reading

PR Newswire

LAS VEGAS, Jan. 8, 2013

LAS VEGAS, Jan. 8, 2013 /PRNewswire/ -- Today at the International Consumer
Electronics show in Las Vegas, McGraw-Hill Education launched a suite of
adaptive learning products for higher education that use advanced
technological engines to improve learning and student performance. The new
"LearnSmart Advantage" suite takes adaptive learning – one of the biggest
trends in education in 2012 – beyond the realm of course study tools by using
adaptive technology to provide more dynamic, personalized learning experiences
across new aspects of the student learning experience. Included in the suite
is SmartBook™, the world's first ever adaptive e-book, which revolutionizes
college reading by focusing students' attention on the content that is most
critical to their learning.

Adaptive learning is a method of education that seeks to personalize learning
by using sophisticated algorithmic technology to continually assess students'
knowledge, skill and confidence levels and design targeted study paths based
on the resulting data to bolster students' understanding in the areas where
they need to improve the most. By allowing students to focus their
outside-of-class study time on the topics and concepts that are most
challenging to them, adaptive learning has been shown to help students study
more efficiently, develop greater proficiency and earn better grades. Adaptive
learning also benefits instructors: By better preparing students for class,
adaptive learning enables instructors to spend more time delving into advanced
concepts and engaging students in high-level discussion.

The LearnSmart Advantage suite builds on the success of McGraw-Hill
LearnSmart™, the company's industry leading adaptive study tool. With more
than 1 million unique student users answering more than 1 billion questions
through LearnSmart since its launch in 2009, McGraw-Hill Education has been
able to use its unparalleled data and insights into how students learn to
refine its adaptive capabilities and apply them to new areas of the learning
experience – in effect creating a fully adaptive course. McGraw-Hill Education
will make the LearnSmart Advantage suite available to students through
instructors and institutions as well as through direct purchase.

"Since the launch of LearnSmart in 2009, we've developed a deep understanding
of how personalized learning through adaptive technology helps improve student
performance," said Brian Kibby, president of McGraw-Hill Higher Education.
"Bringing our expertise and proven effectiveness in adaptive learning to new
areas of the learning experience represents an enormous opportunity, both for
McGraw-Hill Education and students, instructors and institutions across the
country. With the launch of SmartBook and the rest of the LearnSmart Advantage
suite, we continue to lead higher education in using adaptive technology to
help improve student performance."

The following new products are joining LearnSmart in the LearnSmart Advantage

  oSmartBook – an adaptive e-book that creates a more efficient and effective
    reading experience by assessing students' knowledge and skill levels as
    they read and highlighting content that focuses their attention on the
    topics and concepts that they have yet to master. SmartBook represents a
    breakthrough achievement in reading, as it breaks the centuries-old
    tradition of books as linear experiences that presume to be read in their
    entirety, and in a pre-defined sequence, in order to be understood.
  oLearnSmart Prep – a "before-the-course" adaptive resource designed to
    prepare students entering complex courses that are critical to the
    completion of their major or degree (such as Anatomy & Physiology, Organic
    Chemistry, or Majors Biology) with the knowledge and skills they need to
    be successful on day one of class. Students can also use LearnSmart Prep
    in the early weeks of a course to ensure that they are prepared for
    concepts and assignments that will come later in the course.
  oLearnSmart Labs – a photo-realistic virtual lab experience that uses
    adaptive technology to enable meaningful scientific exploration and
    learning while eliminating many of the practical challenges of a physical
    lab setting. By allowing students to practice their experiments in a
    virtual lab setting, LearnSmart Labs allows students and instructors to
    maximize the valuable time spent in the physical laboratory. For online
    and blended courses, LearnSmart Labs offers the closest thing available to
    an actual physical laboratory experience, enabling students to put the
    concepts they have learned in class to the virtual test without requiring
    access to a brick-and-mortar lab.
  oLearnSmart Achieve – a comprehensive adaptive learning system that
    pinpoints students' areas of weakness and supplies students with targeted
    content, including videos, interactive activities and additional readings.
    LearnSmart Achieve gives students on-the-spot tutoring at times when they
    may not have access to their professors and also provides a time
    management feature that guides students through the content and resources
    at a pace that is best for them.

The LearnSmart Advantage suite enables institutions to adopt adaptive learning
as an institution-wide practice, creating a cycle of student performance
improvement across disciplines and classes. McGraw-Hill Education also plans
to offer the products in the LearnSmart Advantage suite available to students
or their parents to purchase directly. The company entered the consumer market
for adaptive technology in the summer of 2012 when it made LearnSmart for sale
directly to students and parents.

LearnSmart Advantage Availability

  oLearnSmart: Available immediately across more than 90 course areas.
  oSmartBook: Available in the spring of 2013 across more than 90 course
  oLearnSmart Prep: Available immediately across six course areas.
  oLearnSmart Labs: Available immediately for the following courses: Majors
    Biology, General Chemistry, Anatomy & Physiology, Microbiology, Organic
    Chemistry and Nutrition.
  oLearnSmart Achieve: Available in beta in the spring of 2013 across more
    than 25 course areas.

All products in the LearnSmart Advantage suite will be available directly to
students beginning at $19.99.

McGraw-Hill Education at CES
McGraw-Hill Higher Education will be demonstrating the LearnSmart Advantage
suite at Pepcom's "Digital Experience!" event on Jan. 7. McGraw-Hill Education
will be posting live tweets from the conference through its Twitter feeds
(@MHEducation, @MHhighered). Additionally, Stephen Laster, McGraw-Hill
Education's chief digital officer, will participate in the HigherEdTECH Summit
at CES, a conference designed to bring together industry leaders to discuss
how technology can positively impact higher education.

About McGraw-Hill Education
McGraw-Hill Education is a digital learningcompany that draws on its more
than 100 years of educational expertise to offer solutions that improve
learning outcomes around the world. McGraw-Hill Education is the adaptive
education technology leader with the vision for creating a highly personalized
learning experience that prepares students of all ages for the world that
awaits. The Company has offices acrossNorth America,India,China,Europe,
theMiddle EastandSouth America, and makes its learning solutions available
in more than 65 languages. For additional information,

Brian Belardi
McGraw-Hill Education
(212) 904-4827

Gerald Kimber White
RF|Binder for McGraw-Hill Education
(781) 455-8250 

SOURCE McGraw-Hill Education

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