Converse Announces New Global Headquarters in the City of Boston

  Converse Announces New Global Headquarters in the City of Boston

Business Wire

BOSTON -- January 8, 2013

Today, Converse Inc., a subsidiary of NIKE, Inc., announced plans to relocate
its world headquarters to Boston, Massachusetts in April 2015. The move to
downtown Boston follows an extensive search for a new company headquarters in
the greater Boston metropolitan area. The new office space will be developed
as part of the revitalized Lovejoy Wharf project led by - Related Companies
and The Beal Companies - adjacent to the North End area of the city. The
investment supports Converse’s long-term business growth and commitment to the
Commonwealth of Massachusetts. The announcement was made at the Parkman House
where Mayor Thomas M. Menino was joined by Jim Calhoun, President & CEO of
Converse, Jennifer McCool, Senior Vice President of Related Companies and
Peter Spellios, Senior Vice President of The Beal Companies.

“Converse was founded a few miles outside of Boston more than 100 years ago
and we are honored to be part of this thriving business community and the
city’s well known cultural hub of innovation and creativity,” said Jim
Calhoun, President and CEO of Converse. “We are thrilled to establish our new
home in Boston and look forward to growing with the city in the years to

“They say that wearing Converse makes a statement about a person. Well, I want
to say that Converse moving its world headquarters to Boston makes a statement
about our city,” Mayor Menino said. “Converse and Boston are a perfect
marriage. Two venerable and classic brands that are also constantly evolving.
The move to Lovejoy Wharf will revitalize this historic northern gateway,
while giving Converse access to a young, talented urban workforce.”

Converse has signed a long-term lease with co-developers Related Companies and
Boston-based Beal Companies for commercial space in 160 North Washington
Street in downtown Boston. The site, a waterfront parcel within Boston’s North
Station area, sits between the Leonard P. Zakim Bridge and the Washington
Street-Charlestown Bridge will be completely renovated for Converse, the
current dilapidated wharf will be demolished and replaced with approximately
three-quarters of an acre of new publicly-accessible waterfront open space,
and a new two-story pavilion building will be constructed and occupied by

Jeff Blau, CEO of Related Companies said, “As the co-developers of The
Clarendon, One Back Bay and most recently 100 Arlington Street, we have long
been bullish on the future of the City of Boston under Mayor Menino’s
leadership. We are pleased that Converse has chosen Lovejoy Wharf for its new
world headquarters and to be partnering with the Boston Redevelopment
Authority and The Beal Companies to transform the site and open up the
waterfront to the public for the very first time. Together, we will create a
dynamic office location with vibrant retail and grand public spaces and
reestablish Lovejoy Wharf as a gateway location to the City of Boston.”

“We are proud that a first class company like Converse is making a first class
city like Boston itsnew home. Thanksto the unparalleled leadership of Mayor
Meninothe City of Boston continues to distinguish itself as the premier place
to live andwork,"said Peter Spellios, aSenior Vice President of The Beal

Converse has hired architect, Jennifer Carpenter, to design and transform the
more than 186,000 square foot space into a workplace that will foster the
creativity and expression true to the essence of the brand. Carpenter has
collaborated with Converse to create its retail spaces and other Converse
projects throughout the U.S.

As part of its new headquarters, Converse will open its second Converse Rubber
Tracks, a state-of-the-art music studio dedicated to providing emerging
artists with the opportunity to record. Converse Rubber Tracks first launched
in Brooklyn, New York in July 2011 and has since become a hub for artists to
cultivate their craft and facilitate self-expression.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned
subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a
reputation as “America’s Original Sports Company”™ and has been associated
with a rich heritage of legendary shoes such as the Chuck Taylor® All Star®
shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a
diverse portfolio including men's, women's and children’s footwear, apparel
and accessories. Converse product is sold globally by retailers in over 160
countries and through 74 company-owned retail locations in the U.S. For more
information, visit Converse on the web at

About Related Companies

RelatedCompanies is one of the most prominent privately-owned real estate
firm in the United States. Formed 40 years ago, Related is a fully-integrated,
highly diversified industry leader with experience in virtually every aspect
of development, acquisitions, management, finance, marketing and sales.
Headquartered in New York City, Related has offices and major developments in
Boston, Chicago, Los Angeles, San Francisco, South Florida, Abu Dhabi, Sao
Paulo and Shanghai and an existing portfolio of real estate assets, valued at
over $15 billion, made up of best-in-class mixed-use, residential, retail,
office, trade show and affordable properties. For more information about
Related Companies please visit

About The Beal Companies

Established in Boston in 1888, The Beal Companies is one of the oldest and
most respected real estate investment and development firms in the country.
Beal invests in real estate on its own behalf, and on behalf of institutional
and individual partners. Beal has restored many of Boston’s most iconic
historic buildings, from the Grain Exchange Building and Custom House Tower in
the Financial District to the Park Square Building in the Back Bay. At the
same time, Beal was the first real estate company to develop incubator biotech
space in the greater Boston area, opening the door to the state’s wildly
successful life sciences and health care industries. For more information,
visit Beal on the web at

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Press Contacts:
Terri Hines, 646-563-7324
Melissa Garbayo, 646-563-7455
Boston Redevelopment Authority (BRA)
Susan Elsbree, 617-918-4426
Related Companies
Joanna Rose, 212-801-3902
The Beal Companies
Peter Spellios, 857-202-6011
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