Pure Technologies Awarded New Work in the Middle East and India

CALGARY, Jan. 8, 2013 /CNW/ - Pure Technologies Ltd. ("Pure" or the "Company") 
(TSX: PUR) announced today that it has been awarded new work in India and the 
Middle East. Following the acquisition of the business of Specialized 
Technical Services Est. (Abu Dhabi) in early 2011, Pure has been actively 
pursuing new work in the surrounding region with its full range of services 
for the inspection and management of water and oil & gas pipelines. 
The new work, related primarily to water pipelines, utilizes a number of 
Pure's proprietary technologies and condition assessment services including 
SmartBall® leak detection technology and robotic inspection. The work will be 
performed for a number of new clients located in India, Saudi Arabia and the 
United Arab Emirates. In aggregate, the contract value of these projects is 
approximately $1.4 million and the work is expected to be completed in the 
first quarter of 2013. 
About Pure Technologies Ltd. 
Pure Technologies Ltd. is an international asset management technology and 
services company which has developed patented technologies for inspection, 
monitoring and management of critical infrastructure around the world. 
Pure's business model incorporates four distinct but complementary business 
streams: 


    --  Sales of proprietary monitoring technologies for pipelines,
        bridges and structures (SoundPrint®, SoundPrint® AFO);
    --  Recurring revenue from data analysis and site maintenance for
        these technologies, and from technology licensing;
    --  Premium technical services including
        pipeline inspection,
        leak detection
        and
        condition assessment
        (P-Wave®, SmartBall®, Sahara®, PipeDiver®,
        PureRobotics™);
    --  Specialized engineering services in areas related to asset
        management, primarily in the area of pipeline condition
        assessment for water and wastewater infrastructure (Openaka
        Corp., Price Brothers UK Ltd, and Jason Consultants).

Forward-Looking Statements

This release contains forward-looking statements. Forward-looking 
statements, without limitation, may contain the words "believes", "expects", 
"anticipates", "estimates", "intends", "plans", or similar expressions. 
Forward-looking statements are not guarantees of future performance. They 
involve risks, uncertainties and assumptions and the Company's actual results 
could differ materially from those anticipated. Forward-looking statements 
are based on the opinions and estimates of Management at the date the 
statements are made, and are subject to a variety of risks and uncertainties 
and other factors that could cause actual events or results to differ 
materially from those projected in the forward-looking statements. In the 
context of any forward-looking information please refer to risk factors 
detailed in, as well as other information contained in, the Company's filings 
with Securities Regulators (www.sedar.com).

® Registered Trademarks, property of Pure Technologies Ltd.

"The TSX has not reviewed and does not accept responsibility for the adequacy 
or accuracy of this release"

To find out more about Pure Technologies Ltd. (TSX: PUR), visit our  website 
atwww.puretechltd.com. Or contact James E. Paulson, Chairman, Karen 
Keebler, Chief Financial  Officer or Paul Moon, Investor Relations Manager at 
(403) 266-6794 or  e-mail toinvestor.relations@puretechltd.com.

SOURCE: Pure Technologies Ltd.

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CO: Pure Technologies Ltd.
ST: Alberta
NI: CST ENV ORDER 

-0- Jan/08/2013 14:00 GMT