Manchester United Sign Sponsorship With PT Multistrada Arah Sarana
Over 54 Million Manchester United Followers in Indonesia
JAKARTA, INDONESIA -- (Marketwire) -- 01/07/13 -- Manchester United
(NYSE: MANU) -- Premier League leaders, Manchester United have today
announced a three-and-a-half year partnership with Indonesian tyre
As one of Indonesia's leading tyre manufactures Multistrada produces
almost 50,000 tyres daily and imports to 83 countries, from Alaska to
Australia. Much like Manchester United, the company prides itself on
being a leader and trendsetter in its industry, introducing
innovations to meet the needs of its customers.
With over 54 million followers in Indonesia, Manchester United is the
country's most supported football club -- with a cumulative TV reach
of over 903 million Indonesian fans during last season. Recognising
the strength of the Club's following in Indonesia, Multistrada joins
other leading brands in the country, working with the Club to bring
the magic of Manchester United closer to its fans on a daily basis.
Manchester United Commercial Director, Richard Arnold comments:
"Manchester United is delighted to welcome Multistrada as its
Official Tyre Partner in Indonesia. We have always had huge support
in the country and our commercial sponsorships are an important way
for the Club to connect with those fans. Just a few months ago almost
12,000 fans queued for a place at our #IAMUNITED fan party in
Jakarta, even though we only had 6,000 places available.
"Although from two very different industries, Multistrada and
Manchester United share many common values, which is ultimately what
we look for in a sponsor and I am confident this will be a successful
Multistrada's President Director, Pieter Tanuri comments:
"Multistrada is extremely proud to be in this prestigious partnership
with the world's number one football club, Manchester United.
"We are confident that this partnership will better leverage our
brand to the international world. Manchester United and Multistrada
both share the same core values and the importance we both place on
the assurance of product and brand quality.
"Together, we know we can instigate an enormous ripple of positive
impact in Indonesia and beyond. Subsequently, we also believe that we
will give hope and opportunity to millions of Indonesian youth
through our social movement program called 'A Million Footballs of
Hope for Indonesian Children' which is one of the inherent parts of
this new partnership.
After all, Manchester United and Multistrada both ultimately share an
aspiration for a better world."
Established in 1988 Multistrada now has three tyre ranges, the
Achilles, Corsa and Strada, producing tyres for Passenger Car Radial
(PCR), Light Truck Radial (LTR) and Sport Utility Vehicle (SUV).
About Manchester United
Manchester United is one of the most popular and successful sports
teams in the world, playing one of the most popular spectator sports
on Earth. Through our 134-year heritage we have won 60 trophies,
enabling us to develop the world's leading sports brand and a global
community of 659 million followers. Our large, passionate community
provides Manchester United with a worldwide platform to generate
significant revenue from multiple sources, including sponsorship,
merchandising, product licensing, new media & mobile, broadcasting
and match day.
Manchester United Ltd
Tel: +44 (0) 161 868 8427
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