Entertainment One Family Expands Its Digital Reach With The Launch Of "Peppa Pig Happy Mrs. Chicken" App In The US

 Entertainment One Family Expands Its Digital Reach With The Launch Of "Peppa
                    Pig Happy Mrs. Chicken" App In The US

Fans Can Now Enjoy Peppa Pig On-The-Go With Interactive App From P2 Games

PR Newswire

NEW YORK, Jan. 8, 2013

NEW YORK, Jan. 8, 2013 /PRNewswire/ --For the first time, preschoolers can
enjoy playtime with their favorite little piggy on-the-go, thanks to the
launch of a new digital app based on the animated hit television series, Peppa
Pig.

As Peppa Pig continues to grow in popularity across the US, Entertainment One
Family announced today the expansion of its digital presence with the launch
of "Peppa Pig Happy Mrs. Chicken," the first ever Peppa Pig US app, developed
by leading interactive publisher P2 Games. In addition to the Peppa Pig
website (www.peppapig.com) and Facebook page (Facebook/OfficialPeppaPigUS),
fans of the show can now interact with Peppa and friends from the convenience
of a mobile device.

"We are excited to launch the new "Peppa Pig Happy Mrs. Chicken" app and bring
the adventures of Peppa and friends to the mobile devices of fans across the
country. With age-appropriate games and activities, the app allows
preschoolers to step into Peppa's world in a new and exciting way," said Joan
Grasso, Vice President, Licensing North America, Entertainment One Family.

Inspired by some of Peppa's favorite games, "Peppa Pig Happy Mrs. Chicken"
features the television show's familiar music, exciting sound effects and six
interactive activities to delight and entertain fans age 2-6. The app is
compatible with the iPhone, iPod Touch, iPad, Nokia E7, N8, C7 and C6-01
devices and Android operating system 2.1 and above and is available at iTunes
for $2.99.

Designed just for preschoolers, "Peppa Pig Happy Mrs. Chicken" supports the
development of counting, creative thinking and hand-eye coordination. Touch
screen interaction, intuitive game play and audio instructions from TV series
narrator will allow children to enjoy the app independently and with ease.

Gerry Whiteside, Director, P2 Games comments, "We are delighted to be
collaborating with eOne Family on the first ever US Peppa Pig app release.
Following the incredible success that we have achieved on our Peppa Pig apps
to-date, we are now thrilled to be offering US fans interactive Peppa Pig
content on a new digital platform. We are confident that "Peppa Pig Happy Mrs.
Chicken" will be a hit with preschoolers across the US this winter."

The app includes the following five interactive games and a bonus virtual
"sticker book" activity:

Happy Mrs. Chicken game: Help Happy Mrs. Chicken lay eggs and watch as they
hatch into baby chicks and scurry around the farm

Chicken Coop game: Send baby chicks to the coop by matching different colored
chickens with their correctly colored homes in a race against the clock

Seed and Maze: Leave a seed trail to guide chicks home through a series of
six unique mazes

Muddy Puddles game: Play as Peppa or her brother George against an animal
friend. Be the first to jump in the most muddy puddles to win!

Jigsaw Puzzles: Solve four jigsaw puzzles in six, nine or twelve pieces

Sticker Book bonus activity: Collect virtual stickers as you play and
decorate a "sticker book" with an assortment of items and characters from
Peppa's world

In addition to Peppa and George, the app features Mummy Pig, Daddy Pig, Suzy
Sheep and Rebecca Rabbit.

About Peppa Pig
Airing on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable,
exuberant little piggy who lives with her brother George, Mummy Pig and Daddy
Pig. Peppa's favorite things include playing games, dressing up, days out and
jumping in muddy puddles. All episodes are wholesome entertainment for the
entire family; Peppa's adventures always end happily with loud snorts of
laughter.

Peppa Pig episodes are available on iTunes and DVD. Peppa Pig toys and books
are available at Toys 'R Us. For more information about Peppa Pig, please
visit www.peppapig.com or Facebook at Facebook/OfficialPeppaPigUS.

About Entertainment One Family
Entertainment One Family is a leader in brand management, creating and
coproducing family programming that airs on major international broadcasters
including Nick Jr. (UK & U.S.), Channel 5, Cartoon Network and Teletoon. eOne
Family also oversees international sales for the programs it coproduces
including No. 1 UK preschool franchise "Peppa Pig," and BAFTA award winning
"Ben & Holly's Little Kingdom" fully created and produced by Astley Baker
Davis Ltd, "Humf" and "Rob the Robot." eOne Family's Licensing and
Merchandising team manages branding programs for each of eOne's key family
franchises notably "Peppa Pig" which now generates £200m in retail sales in
the UK per annum.

Entertainment One Ltd. (LSE: ETO) is a leading international entertainment
company that specializes in the acquisition, production and distribution of
film and television content. The company's comprehensive network extends
around the globe including Canada, the U.S., the UK, Ireland, Benelux, France,
Germany, Scandinavia, Australia, New Zealand and South Africa. Through
establishing Entertainment and Distribution divisions, the company provides
extensive expertise in film distribution, television and music production,
family programming and merchandising and licensing. Its current rights library
is exploited across all media formats and includes more than 24,000 film and
television titles, 2,700 hours of television programming and 45,000 music
tracks.

SOURCE Entertainment One Family

Contact: Lisa Kurtz/Michelle Reino, Child's Play Communications,
+1-212-488-2060 x 19/x17, lk@childsplaypr.com/mr@childsplaypr.com
 
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