Whirlpool Brand Showcases Kitchen of the Future at Consumer Electronics Show

 Whirlpool Brand Showcases Kitchen of the Future at Consumer Electronics Show

New connected appliances and exciting concepts for the future take center

PR Newswire

LAS VEGAS, Jan. 8, 2013

LAS VEGAS, Jan. 8, 2013 /PRNewswire/ -- When Whirlpool brand looks at the
kitchen of the future, it keeps consumers' needs at the forefront of product
development. One might call it innovation with purpose and it is the backbone
of Whirlpool brand's products; the marriage of functional technology with
stylish aesthetics. At this year's Consumer Electronics Show (CES), Jan. 8 –
11 in Las Vegas, Whirlpool brand will showcase how these elements come
together in both new products and innovative concepts for the future as part
of Whirlpool 20/20: a look ahead.

(Logo: http://photos.prnewswire.com/prnh/20110404/NY75862LOGO )

"We innovate to bring simplicity to the lives of those using our products,"
said Tanu Grewal, senior brand manager, Whirlpool brand. "Whether that's
appliances that connect to the grid and keep consumers alerted to the
appliance's status or energy usage, or concepts that explore future living
trends and pioneering evolutions in design, food and sustainability, we're
committed to advancing our technology in ways consumers want and need."

Whirlpool 20/20 also brings the brand's onsite presence to the virtual
community. With updates from the show floor, including photos, videos and
blogs, those at home can get a glimpse into the goings-on at CES via
ces.whirlpool.com Visitors will also have the chance to win appliances from
Whirlpool brand's Ice Collection, which offers a signature design that
enhances and simplifies the way people use their appliances. One appliance
will be given away each day of CES, and consumers can enter by filling out a
short entry form at ces.whirlpool.com.

Innovation for Today

6^th Sense Live™: Whirlpool brand continues its leadership in sustainability
with the launch of 6^th Sense Live technology, the company's line of smart
appliances. On sale in March, 6^th Sense Live technology allows users to
always be connected. And with that peace of mind, they're free to focus on
whatever else they want or need to do. Features like Smart Assistant, Smart
Stats, Smart Nudges and Smart Alerts enable remote functionality and provide
status updates, so users can be confident appliances are running smoothly at
home. And by connecting to the Smart Grid used by select utility companies,
these appliances optimize energy usage and track how much energy is being

Innovation for the Future

The Fireplace: With the Fireplace concept, the kitchen and living room merge
into one with components that are fully adaptable to be the perfect solution
to a family gathering, lively social event or a relaxed, intimate evening for
two. Using food and fire as the two key elements, it re-centers people in a
new heart of the home. By combining a multifunctional cooking table and an air
treatment/mood lighting hood, the fireplace is height adjustable and
customizable to adapt to different atmospheres through the diffusion of light
and scents. In the center of the table, there is a cooking reservoir that
emits different frequencies of light to either create a warm atmosphere or
cook food at the perfect temperature without burning it. The interaction
between the table and the hood makes it possible to detect food and create an
ideal cooking setting for each kind of food and the intelligent surface works
in combination with the smart accessories to detect temperatures through

CoolVox™: Bring entertainment into the kitchen with the CoolVox™ refrigerator
concept. Enabled by Bluetooth® wireless technology, the CoolVox™ refrigerator
lets users play music through the refrigerator directly from an app on smart-
or Bluetooth®- enabled devices. Now consumers can listen to instructional "How
to Cook" podcasts directly through the refrigerator, play fun/entertaining
music while cooking with the kids and even throw a dinner party and assign
specific playlists to each course.

FreshConnect: In step with the trends of fluid living and social
responsibility, Whirlpool presents the FreshConnect concept – a true fresh
food experience. A series of specialized accessories connected by a central
cooling system housed in the lobby of an apartment complex or within a home
could provide the right temperature and humidity level to connected bread and
fruit baskets, wine chillers, herbariums and specialized cooling boxes to
easily keep meat and dairy fresh and concealed. The accessories and cooling
boxes are plugged into a docking station that is connected to a central
cooling system that regulates temperature and humidity inside the containers
and the cooling system can be utilized by several apartments in the same

Art Gallery Collection Hoods: Kitchen design customization has never been so
easy. This concept offers a range of hood panels with original graphic themes
to fit the modern style, for a one-of-a-kind atmosphere every day. The
collection is easily installed and adds an affordable sense of style to any

Whirlpool @ CES

Whirlpool will be showcasing these products and concepts at our booth in the
Mommy Tech Zone:

The Venetian, Level 2, Venetian Ballroom
Mommy Tech Zone
Booth #70915

About Whirlpool brand
Whirlpool Corporation is the world's leading manufacturer and marketer of
major home appliances, with annual sales of approximately $19 billion in 2011,
68,000 employees, and 65 manufacturing and technology research centers around
the world.Whirlpool brand recognizes that consumers lead busy, active lives
and continues to create solutions that help consumers optimize productivity
and efficiency in the home. In addition to designing appliance solutions based
on consumer insight, Whirlpool is one of Habitat for Humanity's largest
corporate partners, donating a refrigerator and range to every new Habitat for
Humanity home built in North America. For more information on Whirlpool brand
please visit www.whirlpool.com or find us on Facebook at
www.facebook.com/whirlpool. Additional information about the company can be
found at www.whirlpoolcorp.com.

SOURCE Whirlpool brand

Website: http://www.whirlpool.com
Contact: Monica Teague, Whirlpool Corporation, +1-269-923-7405,
media@whirlpool.com ; Melissa Vigue, Peppercom for Whirlpool, +1-212-931-6165,
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