Supply Chain Strategist Lisa Anderson Shows Executives How to Leverage Social
Networks to Elevate Customer Service
CLAREMONT, Calif., Jan. 8, 2013
CLAREMONT, Calif., Jan. 8, 2013 /PRNewswire/ -- Business managers and
entrepreneurs must not only drive bottom line business results by leveraging
social networks but they must also stand out in the crowd in today's
competition-intense business environment, according to supply chain expert
Lisa Anderson, founder and President of LMA Consulting Group, Inc.
"Those executives who stay on top of the latest trends and also find ways to
utilize them in their business are far more successful than their
counterparts," said Anderson, who works with executive leaders and management
teams to transform people and process into profit. "Leveraging social networks
is an underutilized strategic opportunity in many companies. Why not optimize
your operational performance and deliver superior customer service, shorten
lead times, increase profit and accelerate cash flow?"
Anderson, an in-demand speaker and author of Leverage Social Networks to Drive
Business Results offers these tactics:
1.Don't think you're in the product or service business: "You are in the
relationship business," said Anderson, a board certified supply chain
consultant. How do you gain your next customer? How do you get service
from your supplier when they are overwhelmed? Do you have your employee's
loyalty? The answer depends on whether you prioritize relationships.
2.Your relationship isn't with a company; it's with a person: "It's quite
the challenge to have a relationship with a company yet we all try to
pursue it," Anderson said. My customer or client is Boeing or GM. My
supplier is Cardinal Healthcare. No. To be successful, your relationship
is with Fred Andrews, COO of Acme.
3.Don't shout about your products & services: "No one has time to listen
with all the chaos in today's information overload workplace," said
Anderson. "The way to stand out in the crowd is to create a conversation –
in person and on-line."
4.Don't tweet or status more noise into the atmosphere: "No professional
cares about your latest bell, whistle or feat; instead, they care what's
in it for them," said Anderson. Provide value and folks will be
5.Don't be singular in communication: According to Anderson, "Variety is
your friend. With all the stimuli available in the business environment,
each person is only interested in what's meaningful to him/her." You must
use varying modes of communication to reach your audience. Tweet, post
statuses, develop a video, download an audio file, and pick up the phone.
6.Don't just talk: "Talk is cheap. Listening is critical success factor to
succeeding with social networks and social media," said Anderson. How will
you modify your conversation to fit the person if you don't know what
7.Don't be mundane: "To stand out in the crowd in the business environment,
you must be an object of interest," said Anderson. What will make your
customers think "I must do business with Fred!"? What will make your
employees proud to work at your company? What will make investors think
your company is worth considering?
8.Don't be complex: "There is too much noise in today's environment to be
confusing in your requests and messages," said Anderson. Short and simple
stands out from the crowd. Clarity wins the day.
Anderson summarizes, "Think about how these simple don'ts can be leveraged to
accelerate business results. Those who think differently and understand the
power of relationships and social networks will thrive. Will you jump on this
About Lisa Anderson
Lisa Anderson is an Operations Strategist and founder and President of LMA
Consulting Group, Inc. She partners with her clients to synthesize and develop
strategies and rapidly identify, prioritize and execute plans to increase
profitability. She had been a VP of Operations of a leading absorbent products
She is the author of Leverage Social Networks to Drive Business Results, has
been quoted in the Wall Street Journal, ABC News, and the Los Angeles Times,
and has published articles for the American Management Association's MWorld,
Industry Week and Corp! Magazine. She has also been a guest lecturer at the
University of Southern California's Entrepreneurial Studies Program and has
been a featured speaker at The Association of Operations Management (APICS)
International Conference, the Global Supply Chain & Logistics Summit
Conference and U Connect Conference.
Lisa is Board approved in Supply Chain strategy by the Society for Advancement
in Consulting, an advisory board member for the Advanced Supply Chain
Certification program at California State University Fullerton's Extended
Education and President of the Inland Empire Chapter of APICS. For more
information, go to http://www.lma-consultinggroup.com and to sign up for her
newsletter with articles and tips on achieving profit through people, go to
SOURCE Lisa Anderson
Contact: Lisa Anderson, +1-909-630-3943, email@example.com
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