Entropic Partners With Flingo for Interactive TV Within Set-Top

Entropic Partners With Flingo for Interactive TV Within Set-Top Boxes
and Second Screens 
Demonstrated at CES, Entropic Makes Linear Television More Valuable
by Integrating Social TV and Dynamic Advertising Capabilities Enabled
by Flingo's Automatic Content Recognition (ACR) Platform 
LAS VEGAS, NV -- (Marketwire) -- 01/08/13 --  The Consumer
Electronics Show -- Flingo (www.flingo.tv), a leading developer of TV
and STB software, today announced that Samba
(http://mwne.ws/13edhXd), its new interactive TV platform, will be
integrated into Entropic's next-generation set-top box (STB) chipsets
to instantly synchronize any screen -- TV, tablet, phone or PC --
with live TV shows. Samba automatically identifies live TV shows and
TV advertisements, and almost instantly presents the viewer with
real-time information and social media discussions about the
programing within the TV or STB user-interface or nearby Smart Phone,
tablet or PC. 
Entropic is a leading manufacturer of semiconductor solutions for the
connected home. Its platform offers substantial features and
performance and is recognized for powering leading STBs, including:
Cisco, Motorola, Humax, Technicolor and Pace. Entropic is also a
pioneer in MoCA(R) (Multimedia over Coax Alliance), which is at the
heart of the IP STB revolution that is taking place in the consumer's
home today. By using MoCA, consumers can move high-bitrate HD video
as well as ensure a reliable network backbone to other devices in the
home that are running Flingo apps. 
The Entopic platform integrated with Samba makes watching TV more
engaging as viewers can discover content on the TV or via their
mobile device, and instantly share their favorites with friends.
Samba delivers capabilities such as check-ins, tweets, polls,
quizzes, cast and crew information, and special offers directly on
the TV itself. Underlying Samba, Flingo has a unique approach of
embedding its content recognition technology into the chipset's
operating system, rather than relying on the microphone from second
screen devices to identify broadcast content playing on the TV.
Flingo's technology can identify related content within a few seconds
of changing channels, and makes this context available to
applications running on the TV, STB or any device within the home. It
also makes traditional advertisements actionable, dynamic and
swappable if the network or operator enables these features. 
"Entropic's set-top box system-on-a-chip solution is a high
performance platform and leverages the intelligence of Flingo's video
content detection algorithm to drive new opportunities for service
providers and advertisers," said Dr. Anton Monk, co-founder and vice
president of Technology at Entropic. "Our partnership with Flingo
enables operators and advertisers to monetize the set-top box by
obtaining higher ARPU and finer granularity and insight into
viewership trends." 
"Working with Entropic allows us to support TV operators with a
turnkey solution for social TV, interactive ads, and second screen
experiences," said Ashwin Navin, CEO and co-founder of Flingo. "We
are excited to announce this joint-offering to operators and set-top
box manufacturers worldwide." 
Flingo will be demonstrating Samba in Las Vegas at CES 2013 in the
Central Hall (booth 15239). It will also be available for
demonstration in Entropic's showroom at the Wynn Las Vegas - Alsace
Ballroom.  
About Entropic
 Entropic(TM) (NASDAQ: ENTR) is a world leader in
semiconductor solutions for the connected home. The Company
transforms how traditional HDTV broadcast and IP-based streaming
video content is seamlessly, reliably, and securely delivered,
processed, and distributed into and throughout the home. Entropic's
next-generation Set-top Box (STB) System-on-a-Chip (SoC) and
Connectivity solutions enable Pay-TV operators to offer consumers
more captivating whole-home entertainment experiences by transforming
the way digital entertainment is delivered, connected and consumed --
in the home and on the go. For more information, visit Entropic at:
www.entropic.com  
About Flingo
 Founded in 2008, Flingo delivers a more engaging TV
experience through its portfolio of applications and TV platform
technologies. Flingo publishes more STB apps than any other company
in the world and is a product and service of Free Stream Media Corp.
Flingo's automatic content recognition (ACR) platform, Samba,
seamlessly connects STBs, laptops or tablets and mobile phones via a
web browser to instantly deliver contextually relevant information to
viewers' second screens. Flingo is currently available on over 15
million screens, in 118 countries worldwide. For more information,
please visit http://flingo.tv/acr-syncapps.html, or follow @FlingoTV. 
Forward-Looking Statements
 Statements in this press release that are
not strictly historical in nature constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Such statements include, but are not limited to,
statements regarding Entropic's STB SoC and MoCA home networking
technology and statements regarding the anticipated benefits from the
collaboration between Entropic and Flingo. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors which may cause Entropic's and/or Flingo's actual results to
be materially different from any results expressed or implied by such
forward-looking statements. These factors include, but are not
limited to, the success of the collaboration between Entropic and
Flingo, which will depend, in part, on risks associated with market
acceptance for the devices referenced in this press release, and
dependence on operators to purchase and deploy such products. All
forward-looking statements are qualified in their entirety by this
cautionary statement. 
Press Contacts
Lydia Howard
Vantage Communications for Flingo
+1.413.461.1218 
lhoward@flingo.tv  
Deb Hart
Director, Investor Relations, Entropic
+1 858.768.3852
debra.hart@entropic.com 
Chris Fallon
Senior Director, Corporate Communications, Entropic
+1 917.974.1667
chris.fallon@entropic.com 
 
 
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