Cabela’s Chooses Revionics’ Price and Markdown Optimization Solutions

  Cabela’s Chooses Revionics’ Price and Markdown Optimization Solutions

After an in-depth industry search, Cabela’s selects Revionics for its industry
leading SaaS-based solutions, track record for a fast ROI and its value-based
                             consulting approach

Business Wire

ROSEVILLE, Calif. -- January 8, 2013

Revionics, Inc., the leading provider of End-to-End Merchandise Optimization
solutions, announced today that it has entered into a multi-year agreement
with Cabela’s Incorporated, a leading specialty retailer and the world's
largest direct marketer of hunting, fishing, camping and related outdoor
merchandise, for life cycle price optimization solutions. Cabela’s® will
deploy Revionics® Price Optimization  for base price management and
optimization and  Revionics® Markdown Optimization  to maximize margins and

Revionics’ solutions incorporates the industry’s  best-of-breed predictive
analytics and demand-based science, which will enable Cabela’s to accurately
evaluate and forecast consumer shopping behavior across all touch points and
channels to offer the right price and markdowns to customers for optimal
customer loyalty and competitiveness. In addition, these solutions will
enhance and align Cabela’s price strategies with their category and corporate
financial goals and enable them to localize markdowns to adapt to market
conditions, inventory levels and shopper preferences.

“Revionics has the optimization technology to ensure we offer our customers
the right price and markdowns, at the right time, through the right channel –
whether it be through our catalog, online, in-store, or mobile,” said Brian
Linneman, Executive Vice President and Chief Merchandising Officer of
Cabela’s. “We look forward to partnering with Revionics to improve our
multi-channel strategies, increase the productivity of our workforce and
continue to enhance our processes.”

“We are thrilled that Cabela’s, one of the largest multi-channel specialty
retailers, has chosen Revionics as their ‘partner of choice’ for price and
markdown optimization technology,” stated Marc Hafner, President and CEO of
Revionics. “I am proud that we were able to demonstrate to Cabela’s why we are
the leading vendor in retail optimization technology – the transparency of our
technology, which provides the why and how behind our recommendations, the
quick time that our customers see the pay-back from their technology
investment and the value-based consulting approach we take.”

About Revionics, Inc.

Revionics delivers the industry’s most powerful End-to-End Merchandise
Optimization solution, enabling retailers of all sizes to execute a fact-based
Omni-channel merchandising strategy utilizing the most comprehensive set of
shopper demand signals to enhance financial performance with improved customer
satisfaction. Revionics’ solutions leverage advanced predictive analytics and
demand-based science to ensure retailers have the right product, price,
promotion, placement and space allocation for optimal results across all touch
points in the Omni-channel shopping episode – online, in-store, social and
mobile.Offered on a scalable, high performance Cloud-based SaaS platform,
these solutions future-proof retailers from Big Data/Fast Data challenges,
while providing speed-to-ROI. Over 31,000 retail locations and $95B in annual
revenue across grocery, drug, building materials, convenience, general
merchandise, discount, sporting goods stores and eCommerce sites optimize with
Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte
Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas
and JMP Securities’ Hot 100 Software Company. For more information, please


Revionics, Inc.
Karen Dutch, +1-916-865-5394 (USA)
Senior Vice President of Marketing
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