New Wave of Tech-Learning Products and Apps Debuts at the 2013 NAMM Show

   New Wave of Tech-Learning Products and Apps Debuts at the 2013 NAMM Show

PR Newswire

CARLSBAD, Calif., Jan. 8, 2013

CARLSBAD, Calif., Jan. 8, 2013 /PRNewswire/ -- According to a new Harris Poll
commissioned by the National Association of Music Merchants (NAMM), technology
such as musical apps and online lessons is inspiring more than a quarter of
young people between ages 8 and 21 to learn to play. Brands exhibiting at the
2013 NAMM Show will mirror the trend, debuting hundreds of tech-driven
products offering fresh, interactive ways to learn and make music. The
industry event runs January 24-27 at the Anaheim Convention Center.

The nationwide survey found that affordability and convenience of tech and
online tools are encouraging 16 percent of all Americans ages 8 and older to
play a musical instrument because they connect the desire to learn with easy
access to instruction. These tools include YouTube videos, websites with sheet
music files, and apps created to teach music.

"When you have tech-savvy innovators working in a creative arena such as
music, it is no surprise that we are seeing this new wave of products and
applications," said Joe Lamond, president and CEO of NAMM. "NAMM Member
companies are creating products and apps that open the door to creative
expression for millions more around the globe."

This infusion of tech products is natural and expected, according to Matt
Sandler, CEO of Chromatik. "The way we practice, perform, and collaborate
around music is naturally evolving to match the expectations and experiences
that we have in our technology-driven lives," he said. Chromatik is an online
music platform enabling students to practice, learn from seasoned pros, and

The trend also means that the audience for teaching and learning apps keeps
pace with the number of products surging into the market. Atlas Apps' Rock
School, a learning application for a variety of instruments, debuted at Summer
NAMM in 2012. In its short tenure, Rock School has amassed 60,000 users, and
adds 3,000 new users each week.

Butler attributes the success of the market to the user-friendly element of
apps. "With apps, you can constantly review, and you can do it at your own
pace," he said. "And part of the appeal, at least with Rock School, is that
you can use current music. 'The Big Three Killed My Baby' by The White Stripes
is very different from 'Mary Had a Little Lamb'."

Learning to play a favorite song is easier with apps, too. Agile's TabToolkit,
for example,is an innovative way for musicians to learn and jam along with
their favorite songs, thanks to features like real-time scrolling tab
notation, full-score music notation, and real-time instrument guides.
"Ourmusic-learning and music-making customers regularly use apps to learn
about and find chords and scales with GuitarToolkit, and practice their guitar
craft with AmpKit," said Jack Ivers of Agile Partners.

While some apps allow music-makers to play favorite songs, others enable
players to learn by parsing out individual instrument lines. Want to learn the
guitar line to "Smoke on the Water" without all that organ getting in the way?
Jammit isolates the guitar from the original master recordings. "Having access
to the original tracks along with the ability to isolate, loop and slow down
sections makes learning effortless," said Scott Humphrey, Jammit's founder.

And then there are the apps that facilitate scoring music and creating
customized teaching tools. Notation apps such as AVID Tech's Sibelius, and
MakeMusic Inc.'s Finale help teach everything from theory to composition, as
well as help composers bypass the hand-notation process. Debuting at the 2013
NAMM Show, ScoreCleaner offers notation software that needs no training,
allowing students and teachers unfamiliar with notation software, or even
computers, to go from musical idea to musical notation immediately.

Chromatik's Sandler points out that the tech wave of musical learning
initiates a steady stream of new musicians. "Every musician is a student and
learning constantly -- not just limited to our K-12 education," he said.
"Technology enablesus to lower the barrier to entry to high-quality music
learning experiences and democratize the music collaboration experience."

See more of the newest apps, programs and tools along with hundreds of new
tech-enabled traditional instruments at the NAMM Show January 24-27.

SOURCE National Association of Music Merchants (NAMM)

Contact: Lora Bodmer, NAMM Public Relations Director, +1-760-438-8007,
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