ClickSoftware Announces Strategic Plan to Accelerate Revenue Growth

     ClickSoftware Announces Strategic Plan to Accelerate Revenue Growth

2013 Revenue Growth Expected to Exceed 20%; Company to Focus on New
Territories, Expanding Mobility Offering and Enhancing Cloud Services

PR Newswire

BURLINGTON, Massachusetts, January 8, 2013

BURLINGTON, Massachusetts, January 8, 2013 /PRNewswire/ --

ClickSoftware Technologies Ltd. (NasdaqGS: CKSW), the leading provider of
automated workforce management and optimization solutions for the service
industry, announced today a strategic plan designed to accelerate revenue

Leveraging the investments made in 2012, the strategic plan for 2013 calls for
accelerated growth in 2013 and beyond. It is focused on three major
initiatives: new territories, mobility and cloud services.

(1) New Territories

Establish local presence in Latin America and Eastern Europe to support
acceleration of sales in these territories and increase brand awareness. This
initiative capitalizes on early successes in these emerging markets and the
Company's global leadership position in the utilities, telecommunication, and
oil & gas industries, all of which are experiencing rapid growth in these

(2) Mobility

Accelerate sales to prospects which prefer to start with mobility solutions,
as opposed to optimization solutions. This will significantly expand the
Company's addressable market. The Company will leverage its leadership
position in deploying large scale enterprise mobility solutions to some of the
most demanding organizations in the world as well as its rich ClickAppStore
for business mobility solutions. The Company is already working to broaden
awareness of its patent-pending ClickButler technology, a context-aware
intelligent inference engine that increases productivity of mobile workers.
Once a customer uses ClickSoftware's mobility products, it dramatically
increases the potential that the Company can upsell its schedule optimization
and decision-making products.

(3) Cloud Services

The Company established a separate division fully dedicated to selling
cloud-based solutions of all its products, including its cloud-based
ClickExpress product for the mid- market and its built-in mobility component.
With this offering, ClickSoftware now has one of the best solutions for the
field service mid-market where cloud-based solutions are gaining popularity. 

"We are confident that our achievements in 2012 and the momentum we have built
in our pipeline have set the stage for significant growth in 2013 and beyond,"
said Dr. Moshe BenBassat, ClickSoftware's Chairman and CEO. "We deliver
measurable and quantifiable value to our customers, leveraging the
capabilities of modern smartphones and tablets to introduce whole new layers
of incremental business gains and efficiencies: group optimization without
mobility, group optimization with mobility, individual productivity
optimization via mobility, and the Butler-driven business gains."

Dr. BenBassat continued, "We expect our global expansion, reinforced by our
enhanced product portfolio, to drive significant top line growth of more than
20% year-over-year in 2013. We will continue to expand our addressable market
to include every mobility-driven client, and into new territories by
establishing a local presence in emerging countries. While this growth will
require investment in R&D and Sales & Marketing that will impact our
operational margins in the first half of the 2013, we expect to see our
investment pay off with gradual improvement in profitability starting in the
second half of 2013."

"Our strategy builds on the groundwork we laid in 2012. We're confident that
the investments we made in our business will ensure our strategic initiatives
prosper in 2013," Dr. BenBassat added. "Our strong partnerships have helped us
expand our global footprint and opened new and exciting opportunities for us.
And it comes at a great time. Demand for our mobility solutions keeps growing
as smartphone and tablet adoption rises. Our products and services are crucial
to helping our customers collaborate and stay connected wherever they are,
whether it is in the field, at home, or in the office."

ClickSoftware will release its 2012 fourth quarter and year-end financial
results on Monday, February 4, 2013, during pre-market hours. A press release
announcing dial-in and webcasting details for the related conference call will
be issued in advance.

About ClickSoftware

ClickSoftware (NasdaqGS: CKSW) is the leading provider of automated mobile
workforce management and service optimization solutions for the enterprise,
both for mobile and in-house resources. As pioneers of the "Service chain
optimization" and "The real-time service enterprise" concepts, our solutions
provide organizations with end-to-end visibility and control of the entire
service management chain by optimizing forecasting, planning, shift and task
scheduling, mobility and real-time management of resource and customer

Available via the cloud or on-premise, our products incorporate best business
practices and advanced decision-making algorithms to manage service operations
more efficiently, in a scalable, integrated manner. Our solutions have become
the backbone for many leading organizations worldwide by addressing the
fundamental question of job fulfillment: Who does What, for Whom, With what,
Where and When.

ClickSoftware is the premier choice for delivering superb business performance
to service sector organizations of all sizes. The Company is headquartered in
the United States and Israel, with offices across Europe, and Asia Pacific.
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Safe Harbor for Forward Looking Statements

This press release contains express or implied forward-looking statements
within the Private Securities Litigation Reform Act of 1995 and other U.S.
Federal securities laws. These forward-looking statements include, but are not
limited to, those statements regarding our strategic plan and expected revenue
growth in 2013, expected expansion in emerging markets, opening new offices
and increase of brand awareness in Latin America and Eastern Europe, expected
growth in mobility solutions and cloud services and demand for those, success
of the ClickButler, expected investment in research and development and sales
and marketing and timing of improvement in margins. Such "forward-looking
statements" involve known and unknown risks, uncertainties and other factors
that may cause actual results or performance to differ materially from those
projected. Achievement of these results by ClickSoftware may be affected by
many factors, including, but not limited to, risks and uncertainties regarding
the general economic outlook, the length of or changes in ClickSoftware's
sales cycle, ClickSoftware's ability to close sales to potential customers in
a timely manner and maintain or strengthen relationships with strategic
partners, the timing of revenue recognition, foreign currency exchange rate
fluctuations, and ClickSoftware's ability to maintain or increase its sales
pipeline. The forward-looking statements contained in this press release are
subject to other risks and uncertainties, including those discussed in the
"Risk Factors" section and elsewhere in ClickSoftware's annual report on Form
20-F for the year ended December 31, 2011 and in subsequent filings with the
Securities and Exchange Commission. Except as otherwise required by law,
ClickSoftware is under no obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements whether as a
result of new information, future events or otherwise.

ClickSoftware Contact:
Noa Schuman
Investor Relations

Investor Relations Contact:
Rob Fink
KCSA Strategic Communications

SOURCE ClickSoftware Technologies Ltd
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