InsightExpress Promotes Drew Lipner and Marc Ryan to Co-Chief Executive Officers

  InsightExpress Promotes Drew Lipner and Marc Ryan to Co-Chief Executive
  Officers

Business Wire

STAMFORD, Conn. -- January 8, 2013

InsightExpress, a leading marketing research and data analytics firm, today
announced the promotion of Drew Lipner and Marc Ryan to Co-Chief Executive
Officers, effective December 31, 2012. The two executives succeed William E.
Lipner, who is retiring from active management of InsightExpress, but will
continue as Non-Executive Chairman of the Board of Directors. The company also
announced that Patrick G. Healy is retiring from his role as Vice Chairman,
but will maintain his relationship with the company as an independent Board
Member.

Drew Lipner, who joined InsightExpress in April, 2003, and Marc Ryan, who
joined in January, 2010, will share Chief Executive Officer responsibilities.
Lipner will lead the company’s sales efforts and advertising operations
function. Ryan will assume responsibility for the company’s research, project
management, panel and sample, engineering and IT, and marketing functions. The
two will share responsibility for the company’s finance and human resources
functions.

Drew Lipner, who was promoted from EVP, Group Director, Agencies & Media, has
been instrumental in advancing InsightExpress marketing effectiveness
solutions and evolving the measurement of media within the online and mobile
spaces. During his almost 10 year tenure at InsightExpress he has assumed
increasing responsibilities. Prior to joining InsightExpress, Lipner served as
a Senior Account Executive with CBS MarketWatch (now a Dow Jones Company) as
well as an Account Executive for NFO WorldGroup (now part of Taylor Nelson
Sofres plc., a group company of WPP plc.) in New Zealand. Lipner resides in
San Francisco, CA and holds a BA degree from Hobart William Smith.

Marc Ryan, who previously served as Executive Vice President, Chief Research
Officer, has made countless important contributions to the organization over
the past three years. Marc conceptualized and led the development of the
award-winning Ignite Network, the world's largest panel-based data analytics
and research platform, which brings together unmatched scale with the power of
consumer insight. In addition, Marc has overseen the growth of the Market
Research Team at InsightExpress, significantly expanding the group's analytics
focus and capabilities. Prior to InsightExpress, Marc worked at the Nielsen
Company (Nielsen Online) where he most recently held the position of VP,
Corporate Development, Strategy and Innovation. Before joining Nielsen, Marc
held research roles at Jupiter Media Metrix and Millward Brown. Marc graduated
from Ryerson University in Toronto with a Bachelor of Commerce and resides in
Darien, CT.

“I am delighted to announce these new roles for Drew and Marc; they are very
well deserved,” said William E. Lipner, Chairman & CEO. “InsightExpress has
grown considerably over the past few years as we have continued the
transformation of the company into an industry leading marketing research and
data analytics provider specializing in the measurement of brand
communications. Both Drew and Marc have made enormous contributions to this
effort and are now ready for their next challenge – they will do a great job.
I believe their appointments represent an important milestone in the
development of our company and they will help accelerate our growth and market
position even further.”

In a joint statement, Drew Lipner and Marc Ryan commented, “We are absolutely
delighted to have the opportunity to help lead the continued development of
InsightExpress. We have a great team and a strong nucleus to continue our
momentum. We are very fortunate to be able to have ongoing access to the
experience and wisdom that Bill and Pat bring to the table.”

About InsightExpress

InsightExpress is an industry leading marketing research and data analytics
provider specializing in the measurement of brand communications. The
company's proven approaches include message evaluation, advertising
effectiveness, creative development and cross-media optimization. With vast
industry expertise, proprietary methodologies and an exclusive platform,
InsightExpress helps agencies, media and marketers optimize marketing
initiatives across online, mobile and other media. Founded in 1999,
InsightExpress is headquartered in Stamford, CT, with offices in San Francisco
and New York. For more information, please visit our corporate Web site at
www.insightexpress.com or our InsightfulAnalytics blog at
http://blog.insightexpress.com/; you may also call us at 203.406.3233.

Contact:

InsightExpress
Jenny Donohue, 203-406-3233
jdonohue@insightexpress.com
 
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