Reckitt Benckiser Unveils betterbusiness Sustainability Strategy
RB announces new goals upon early achievement of its highly-successful Carbon
PARSIPPANY, N.J., Jan. 8, 2013
PARSIPPANY, N.J., Jan. 8, 2013 /PRNewswire/ --Reckitt Benckiser (RB), a
global consumer goods leader in health, hygiene and home whose portfolio
includes iconic brands such as Clearasil®, Mucinex®, Lysol®, and Woolite®, has
unveiled its new sustainability strategy, betterbusiness. The platform
focuses on addressing three major global challenges: water conservation, more
sustainable health and hygiene innovations for women around the world, and
further decreases of its carbon footprint.
The betterbusiness strategy aims to specifically address three major targets
by 2020; to deliver a 1/3 reduction in water use, 1/3 further reduction in
carbon footprint and have 1/3 of its net revenue coming from more sustainable
products. To achieve these goals, RB has detailed functional targets for
better design, better production and better consumer choice through its roster
"Sustaining our planet while improving the health and lives of our consumers
is extremely important to our RB teams across North America," said Frederic
Larmuseau, president of RB North America. "We are excited to continue
implementing smarter design and developing innovative product ideas that will
lead to achieving this ambitious goal."
The new strategy builds on the outstanding achievement of RB's global Carbon20
program, which led to a 21% improvement in lifecycle greenhouse gas emissions
per dose since 2007; achieved eight years ahead of its 2020 commitment. This
performance was based on emissions throughout an RB product's lifecycle, from
raw material sourcing to disposal, and is equivalent to taking 3 million cars
off the road. Additionally, RB's Trees for Change project, which offsets
greenhouse gas emissions from manufacturing operations through planting trees,
is responsible for planting over 5.4 million trees in Canada to date.
The implementation of betterbusiness in the United States is well under way.
For example, RB recently launched Lysol Power & Free bathroom cleaner which
contains hydrogen peroxide and has a one-third lower carbon footprint than the
previous active ingredient. Hydrogen peroxide is also better for the
environment, as it is a naturally occurring substance and breaks down to just
water and oxygen. Additionally, RB's Finish brand has changed the package
shape of units sold at COSTCO to be more efficient. This has led to a
reduction of over 7,000 pallets, effectively taking over 200 trucks off the
road and saving over 100,000 road miles by transitioning from cylindrical
packaging to a box.
In addition to product innovation and development, collaboration will also be
key to the strategy's success. RB has taken the following measures in support
oCollaborations: RB recently joined The Sustainability Consortium and is in
discussions with WWF, the international conservation organization, to
develop a methodology to measure water impact of their business operations
and product portfolio. This can have a wide beneficial effect well beyond
RB's own product boundaries.
oSustainable Innovation Calculator: RB is developing a new Sustainable
Innovation Calculator, based on the principles of RB's Carbon Calculator
which helped achieve the Carbon20 goal eight years early. At the product
level it will assess ingredients, packaging, carbon and water.
oCarbon Disclosure Project: RB is listed in the Carbon Performance
Leadership Index (CPLI) 2012 with a disclosure score of 93 and a
performance rating of A. The CPLI highlights those companies within the
FTSE Global Equity Index Series (Global 500) that have demonstrated a
strong approach to climate strategy and emissions reduction in their CDP
oGuidelines: Compliance with RB's Global Ingredient Guidelines and RB's
More information on the new approach can be found at www.rb.com/sustainability
and the refreshed consumer website can be found at
About Reckitt Benckiser
Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene
With a purpose of delivering innovative solutions for healthier lives and
happier homes, RB is in the top 25 of companies listed on the London Stock
Exchange. Since 2000 net revenues have doubled and the market cap has
quadrupled. Today it is the global No 1 or No 2 in the majority of its
fast-growing categories, driven by an exceptional rate of innovation. It's
health, hygiene and home portfolio is led by 19 global Powerbrands including
Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol,
Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon,
Airwick, and French's, and they account for 70% of net revenue.
RB people and its culture are at the heart of the company's success. They have
an intense drive for achievement and a desire to outperform wherever they
focus, including in CSR where the company has reduced its Carbon footprint by
21% since 2007 and is targeting now to deliver a 1/3 reduction in water
impact, 1/3 further reduction in carbon footprint and have 1/3 of its net
revenue coming from more sustainable products by 2020. It is also the Save the
Children charity's largest FMCG global partner.
The company has operations in over 60 countries, with headquarters in the UK,
Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The
company employs approximately 32,000 people worldwide.
For more information visit www.rb.com
Communications Director, Reckitt Benckiser North America
SOURCE Reckitt Benckiser
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