Target Announces New Year-Round Price Match of Online Retailers

  Target Announces New Year-Round Price Match of Online Retailers

New Policy Includes Online Prices from Amazon, Walmart, Best Buy and Toys“R”Us

Business Wire

MINNEAPOLIS -- January 8, 2013

Target Corp. (NYSE: TGT) today announced plans to price match top online
retailers year-round, including,, and (including Target stores will also price match
items found on

The new policy, which takes effect immediately, will combine Target’s previous
price adjustment and competitor ad match policies into one simple, easy-to-use
Price Match Policy that now includes select online retailers. If a guest buys
a qualifying item at a Target store and then finds the identical item for less
in the following week’s Target circular or within seven days on,,, or or in a local competitor’s
printed ad, Target will match the price.

“Guests can confidently shop at Target every day for the best value in
retail,” said Gregg Steinhafel, Target Chairman, President and CEO. “We know
that our guests often compare prices online. With our new Price Match Policy
and the additional five percent savings guests receive when they use their
REDcard, Target provides an unbeatable value.”

Target introduced its first price match policy, the Low Price Promise, in 2009
and began matching select online competitors for the first time this holiday

Price match may be requested at Target’s Guest Services prior to a purchase
with proof of current price or by bringing the original Target receipt and
proof of current price.

For more information about price match at Target, visit

About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,782 stores
across the United States and at The company plans to open its
first stores in Canada in 2013. Since 1946, Target has given 5 percent of its
profit through community grants and programs; today, that giving equals more
than $4 million a week. For more information about Target’s commitment to
corporate responsibility, visit

For more information, visit


Target Public Relations
Jenna Reck, 612-761-5829
Target Media Hotline, 612-696-3400
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