Fluidigm C1™ Single-Cell Auto Prep System Wins a 2012 GOOD DESIGN Award

  Fluidigm C1™ Single-Cell Auto Prep System Wins a 2012 GOOD DESIGN Award

The World's Most Prestigious Global Award for New Product Design and Graphics

Business Wire

SOUTH SAN FRANCISCO, Calif. -- January 8, 2013

Fluidigm Corporation (NASDAQ:FLDM) today announced its C[1]™ Single-Cell Auto
Prep System has been selected as a recipient of a 2012 GOOD DESIGN™ Award
administered by the Chicago Athenaeum: Museum of Architecture and Design and
The European Centre for Architecture Art Design and Urban Studies.

Fluidigm Corporation's C1(TM) Single-Cell Auto Prep System has been selected
as a recipient of a 201 ...

Fluidigm Corporation's C1(TM) Single-Cell Auto Prep System has been selected
as a recipient of a 2012 GOOD DESIGN(TM) Award. The award recognizes Fluidigm
Corporation, and the system's designers: Raphael Hebert, Tem Kuechle, Kem
Gallione, and Dave Diepersloot of IDE Inc. (Photo: Business Wire)

“We are honored to have our Fluidigm C[1] Single-Cell Auto Prep System
selected as a winner of the prestigious GOOD DESIGN Award for 2012. We worked
really hard to create an instrument that would democratize and enable
single-cell genomics, with a design that reflects the high performance,
quality, and advanced technology of the C[1 ]system,” said Gajus Worthington,
Fluidigm President and Chief Executive Officer. “We believe great technical
capability and great design can, and should, go hand-in-hand. Our customers
deserve it. We are simply elated to have such an esteemed organization select
our C[1] system as one of the best industrial designs of 2012.”

The GOOD DESIGN Award is considered one of the world's most prestigious global
awards for new product design and graphics and is given for the most
innovative and cutting-edge industrial, product, and graphic designs produced
around the world. The judges emphasize quality design of the highest form,
function, and aesthetic—a standard beyond ordinary products and graphics. In
addition, one of the main factors for consideration of a GOOD DESIGN Award is
whether the product can enrich society and people's lives through its design.
The award covers new products designed and manufactured in Europe, Asia,
Africa, and North and South America. The award program began in 1950.

The award recognizes the Fluidigm C[1] Single-Cell Auto Prep System, its
manufacturer, Fluidigm Corporation, and its designers: Raphael Hebert, Tem
Kuechle, Kem Gallione, and Dave Diepersloot of IDE Inc.

"Occasionally a design team has the opportunity to 'break the mold' when a
client wants its industrial design to be as revolutionary as its new
technology. Our charter was to create a dramatic new industrial design that
would convey to all who saw the Fluidigm C[1] Single-Cell Auto Prep System
that something truly special was inside. The result is a dramatic new
expression of advanced Bio-tech instrumentation," said David Moriconi, IDE
President and Chief Executive Officer.

For 2012, the Museum received submissions from several thousand of the world's
leading manufacturers and industrial and graphic design firms representing
products from over 48 countries.

The C[1] Single-Cell Auto Prep System is not only a great design, but also
enables critical life science research. Scientists using the C[1 ]system study
cell differentiation, measure individual cell responses to specific stimuli,
verify critical disease biomarkers, validate RNAi knockdown, and conduct
candidate drug screens.

The C[1] Single-Cell Auto Prep System is the first commercially available
platform for automated isolation and preparation of individual cells for
genomic analysis. The C[1] system, based on Fluidigm’s innovative microfluidic
technology, enables a researcher to isolate, process and summarize the unique
gene expression profiles of individual cells rapidly and reliably. For the
first time, a researcher can easily isolate single cells, extract RNA, then
reverse transcribe and amplify mRNA transcripts to ultimately detect and
analyze cell activity — dramatically reducing the variability and technical
errors caused by multi-platform workflows that have been previously used. By
delivering an integrated workflow, Fluidigm is enabling researchers to
implement targeted gene expression, miRNA analysis and whole transcriptome
analysis in a more efficient and cost-effective manner.

The C[1] Single-Cell Auto Prep System consists of:

  *C[1 ]Single-Cell Auto Prep instrument that provides breakthrough bench-top
    automation of isolation, lysis and amplification performed on single
  *C[1] Single-Cell Auto Prep Array integrated fluidic circuits (IFCs) that
    facilitate capture and highly paralleled preparation of up to 96
    individual cells.
  *C[1] Single-Cell Auto Prep Reagent Kit, a pre-formulated “ready to use”
    reagent kit that supports cell suspension, lysis and purification.

For more information about the C[1] Single-Cell Auto Prep System, please visit

The Chicago Athenaeum: Museum Of Architecture and Design

The Chicago Athenaeum is an International Museum of Architecture and Design,
appropriately based in the world's first city of modern architecture and

Founded in 1988, the Museum is dedicated to the Art of Design in all areas of
the discipline: architecture, industrial, and product design, graphics, and
urban planning. The Museum's mission is the advancement of public education
about the value of Good Design - from the "spoon to the city" - and how design
can positively impact the human environment.

As the only independent Museum of architecture and design in the United
States, The Chicago Athenaeum has demonstrated leadership and innovation in
bringing the subject of design and its impact on the quality of life before a
national and international audience. At the same time, the Museum has expanded
its international programs by presenting significant exhibitions on
architecture and design to cities throughout the United States, as well as
Europe, Asia, and the Americas.

As an International Museum, The Chicago Athenaeum maintains offices and
operations in Chicago, Schaumburg, Illinois, and Galena, Illinois, as well as
Dublin, Ireland, Florence, Italy, Athens, Greece, and soon Hamburg/Berlin,

The Museum is supported by its public, memberships, and by grants and
sponsorships from corporations, foundations, and local and national government

For more information about The Chicago Athenaeum: International Museum of
Architecture and Design, please visit: www.chi-athenaeum.org.

About IDE Inc.

IDE Inc. is an award winning product design and development firm based in
Scotts Valley, CA. IDE provides multi-disciplinary product design services to
technology-based companies throughout the world. IDE’s clients include many of
the world’s most successful and innovative companies. Visit IDE’s web site at

Use of Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995, including statements
relating to Fluidigm’s new C[1] system, and Fluidigm’s plans, objectives,
expectations and strategies relating to the C[1] system. Forward-looking
statements are subject to numerous risks and uncertainties that could cause
actual results to differ materially from currently anticipated results,
including challenges inherent in developing, manufacturing, and launching new
products and risks relating to research and development activities and the
growth of new and developing markets. Information on these and additional
risks affecting Fluidigm’s business and operating results are contained in its
filings with the Securities and Exchange Commission, including its most
recently filed Quarterly Report on Form 10-Q for the quarter ended September
30, 2012. These forward-looking statements speak only as of the date hereof
and Fluidigm disclaims any obligation to update these statements.

About Fluidigm

Fluidigm (NASDAQ:FLDM) develops, manufactures and markets microfluidic systems
for growth markets in the life science and agricultural biotechnology, or
Ag-Bio, industries. Fluidigm’s proprietary microfluidic systems consist of
instruments and consumables, including integrated fluidic circuits (IFCs),
assays and other reagents. These systems are designed to significantly
simplify experimental workflow, increase throughput and reduce costs, while
providing the excellent data quality demanded by customers. Fluidigm actively
markets four microfluidic systems, including thirteen different IFCs, to
leading academic institutions, diagnostic laboratories, and pharmaceutical,
biotechnology and Ag-Bio companies. Fluidigm products are marketed for
research purposes only (not for diagnostic use).

For more information, please visit www.fluidigm.com.

Fluidigm, the Fluidigm logo, and C[1] are trademarks or registered trademarks
of Fluidigm Corporation. All other trademarks are the property of their
respective owners.

Photos/Multimedia Gallery Available:



Fluidigm Corporation
Howard High – Press Relations, 650-266-6081 (Office)
510-786-7378 (Mobile)
IDE Incorporated
David Moriconi – President, 831-438-2888
Product Design & Development
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