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MediSafe Project Increases Users’ Medication Adherence Rate to 81%

  MediSafe Project Increases Users’ Medication Adherence Rate to 81%

 Eight Weeks after Launch, Statins Adherence Rate Rises Even Higher: 84.25%;
      100,000 Pills Taken on Time by Users; 95,000 App Visits per Month

                           www.MediSafeProject.com

Business Wire

HAIFA, Israel -- January 8, 2013

MediSafe Project (www.MediSafeProject.com) announced today its users have a
reported medication adherence rate of 81%. For Statins, the adherence rate
climbs to 84.25%.

According to eight weeks of post-launch data, MediSafe Project users recorded
taking their medication on time at a rate 31% higher than the World Health
Organization’s estimated average medication adherence rate of 50%. For
MediSafe Project users recording their use of cholesterol lowering Statins,
the adherence rate is 34.25% higher than the general population. The
implications are far-reaching for consumers’ health, healthcare providers’
costs, and pharmaceutical companies’ revenues in the $25 billion Statins
market, including Pfizer’s Lipitor, Merck’s Mevacor and generics.

MediSafe Project launched in November 2012 as the first mobile “pillbox app”
that cloud syncs users’ failure to take medication on time to their friends,
family and caretakers, leveraging the power of support systems to keep people
healthier. Users of both Android and iOS versions have visited the mobile
medication reminder a total of 95,000 times per month and recorded taking over
100,000 medication doses as directed.

“Medication adherence is a persistent and elusive problem, interrupting
patients’ wellbeing, costing health providers and insurers billions annually
and causing preventable deaths,” said MediSafe Project CEO Omri ‘Bob’ Shor.
“MediSafe Project’s involvement of patients’ loved ones and caretakers is
proving itself a breakthrough in reducing the harm that comes from medication
non-adherence.”

Recently chosen as Microsoft’s “BizSpark Startup of the Day” and an alumnus of
the Microsoft Accelerator for Windows Azure, MediSafe Project was inspired by
the accidental and potentially fatal insulin double-dose of brothers Rotem and
Omri ‘Bob’ Shor’s diabetic father. The co-founders view MediSafe Project as a
way to lower hospitalization and mortality rates, promote sustainable behavior
changes that prolong health and decrease long-term healthcare costs. MediSafe
Project also has vital, Big Data implications for pharmaceutical companies –
providing them anonymous patient demographics, adherence behavior data,
geolocation information, physician trends and other market aspects.

Available as a free download in Google Play and iTunes App Store MediSafe
Project is a complete ecosystem of patients, families, doctors, drug stores
and pharmaceutical companies to solve the hazardous and costly problem of
medication non-adherence.

About MediSafe Project

MediSafe Project is the first cloud-synced mobile app helping families prevent
emergencies caused by over- or under-dosing medications. In addition to
reminding users when it’s time to take their medication, MediSafe Project
sends alerts to selected family members, friends and caretakers when a loved
one misses a dose. Aggregated patient behavior data, physician trends and
other market aspects are available to help pharmaceutical companies better
understand how people receive and take their medications. Download the
MediSafe application from the Google Play and iTunes App Store. For more
information, visit www.MediSafeProject.com.

Contact:

The Cline Group
Allison Seifert, 610-538-6700 x 1619
allison.seifert@theclinegroup.com
 
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