Parta Dialogue Ensures Asian Market Penetration for the eValue(TM)
Social Media ROI Suite
MONTREAL, QUEBEC and TORONTO, ONTARIO and MEXICO CITY, MEXICO and
PARIS, FRANCE -- (Marketwire) -- 01/08/13 -- Parta Dialogue (TSX
VENTURE:PAD), experts in Social Campaign Optimization and Social
Learning, announces signature of an agreement with One9Ninety
(http://www.one9ninety.com ), a leading digital marketing agency
established in Singapore and Shanghai, for distribution of Parta's
eValue(TM) Social Media ROI Suite in the Asia Pacific zone. Already
servicing the needs of global brands doing business in Asia,
One9Ninety will now begin offering social media performance
evaluations for clients such as LG, L'Oreal, Watsons, Volvo Cars.
Laurent Verrier, CEO of One9Ninety, states that his company: "...has
been following the evolution of the eValue(TM) tool and believes it
will be of great help in understanding how our clients can improve
their social media strategy while learning more about the social
media tactics of their direct competitors,".
Paul Allard, CEO of Parta Dialogue judges that this alliance will
help drive global market penetration for the eValue(TM) Social Media
ROI Suite, which can measure the results of accounts in any language.
"Wherever companies are investing in their social media presence, the
eValue(TM) Suite becomes a critical gauge of efficiency and a tool
for fine tuning social tactics," adds Allard.
The eValue(TM) Social Media ROI Suite is a set of software as a
service tools designed to calculate the performance of corporate
social media campaigns by comparing natural (earned) engagement
behavior of online communities against the paid promotion and
management efforts deployed by companies to build these followings.
More information about the e-Value Efficiency Calculator can be found
at the following address: http://www.evaluesuite.com
Parta offers Social Media and Social Learning solutions to its
clients from offices in Montreal, Toronto, Paris and Mexico and is
the developer of leading eValue(TM) Social Media ROI Suite:
Many visionary businesses already employ Parta's solutions for
internal and external online engagement. Among these are Proctor and
Gamble, Nestle, Durex, Budweiser, IBM, Mazda, Universal Pictures and
Rock the Vote. www.partadialogue.com
PARTA is listed on the TSX Venture Exchange under the symbol PAD and
operates through two subsidiaries:
#engagementlabs, an all-digital agency offering a targeted range of
social strategies, customized engagement platforms and analytic tools
to measure performance and ROI totally focused on social engagement &
edu-performance, totally focused on internal engagement and
productivity, Edu-Performance offers customized Social Learning and
online training solutions: www.eduperformance.com.
"Neither TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release."
Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (514) 831-4245
Tom Liacas, VP Social Media
Parta Dialogue Inc.
+1 (514) 771-5120
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