Industry Leader Suresh Vittal Joins Neolane as Chief Product Officer

  Industry Leader Suresh Vittal Joins Neolane as Chief Product Officer

   Newly Created Strategic Role will Focus On Accelerating the Evolution of
Neolane as the Next Generation of Cloud-Based Technology for Digital Marketing

Business Wire

NEWTON, Mass. & TWICKENHAM, United Kingdom -- January 8, 2013

Conversational marketing technology provider Neolane today announced that
Suresh Vittal has joined the company in the newly created role of Chief
Product Officer and will assume responsibility for the company’s global
product strategy.Prior to joining Neolane, Suresh served as Practice Leader
for the Customer Intelligence business unit at Forrester Research, Inc. and
brings to Neolane a deep knowledge of marketing technology that will drive
product innovation focused on cloud-based digital marketing solutions.

In this new role, Suresh will drive Neolane’s vision of helping brands
redefine how they engage with their customers across traditional, digital,
social and mobile channels. With this role, he will focus on guiding the
product direction to reflect the changing dynamics that organizations face
today as they move to an insight-led, digitally driven, real-time approach to
marketing.

At Forrester, Suresh was instrumental in building and scaling the Customer
Intelligence practice. His research agenda focused on enterprise marketing
technologies, database marketing strategies and customer analytics. He
provided counsel to marketing clients across many verticals, helping them
navigate the ever-changing marketing technology landscape and develop
data-driven marketing strategies. This experience enables him to bring fresh
industry insights and perspectives to Neolane that will help foster the
company’s position as the only independent leader in cloud-based, marketing
technology.

“Right now, marketers face a number of challenges: an activist customer base
that has near-perfect access to information, global competitors and new
digital channels that force a re-think of all the old rules,” said Vittal.
“Fundamentally, marketers operating in a digital world rely on technology to
help them optimize their efforts. This means the stakes are higher than before
and software vendors must rethink how they deliver capabilities to the market.
It is an exciting time for me to join Neolane and become part of this
transformation and impressive team. I look forward to driving change within
the company and the marketplace by taking a market-driven approach to building
the next-generation marketing platform.”

Prior to joining Forrester in 2006, Suresh spent seven years in various
client-facing roles at SPSS. At SPSS, he focused on enabling marketing
technologies at client companies and successfully led the implementation of
web analytics, data mining, real-time marketing, campaign optimization and
enterprise predictive applications. Prior to SPSS, Suresh worked at
NetGenesis, a leading web analytics provider, where he delivered web analytics
and measurement services to clients. Suresh has an M.B.A. from Greenwich
College, The University of Hull in the UK and an M.S. in computer information
systems from Bentley College.

“We are thrilled that Suresh is joining Neolane and bringing with him his
unmatched industry knowledge of the marketing technology landscape,” said
Stéphane Dehoche, president and CEO, Neolane. “By creating the new role of
Chief Product Officer, we are reinforcing our commitment to constant product
innovation. Suresh will play a critical role in driving our efforts and
delivering our cloud-based solution that is designed with marketers in mind.
He will also take on the role of educating the market, customers and prospects
about how conversational marketing can be implemented and executed and help
drive results for forward-thinking organizations.”

About Neolane

Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, withbest-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition.Neolane is used by more than 350 of the world’s leading companies
including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora
Europe and Sony Music. Visit www.neolane.com and read our blog The
Cross-Channel Conversation.

Copyright © 2012 Neolane. All Rights Reserved. All other brand names, product
names, or trademarks belong to their respective holders.

Contact:

PAN Communications for Neolane
Kyla Ruane, +1 617-502-4351
neolane@pancomm.com
or
Harris Communications (for Neolane UK)
Derek Harris, +44 (0) 1395 516 613
derek@harriscomms.com
 
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