Walk in SAVANE(R) ECO-START(R) Pants, Help Reduce Your Carbon Footprint
MIAMI, Jan. 8, 2013 (GLOBE NEWSWIRE) -- (Nasdaq:PERY) Savane, a brand known
for performance, innovation and comfort, has released a new initiative that
combines looking good with doing good - SAVANE ECO-START - pants that keep the
equivalent of six recycled water bottles from landfills in every pair.
The Savane brand joined with environmentally-conscious supply chain partners
to collaborate on the new initiative which uses techniques and materials that
benefit the planet through methods such as recycling, reduced packaging,
reused shipping cartons and fabrics that contain REPREVE®, a fiber made with
recycled materials, including plastic bottles. The result is SAVANE ECO-START,
apparel that reduces our environmental impact one pant leg at a time.
With emphasis on reducing the volume in our Nation's landfills, the ECO-START
products utilize cutting-edge technology to create natural-feeling,
high-quality fabrics containing REPREVE from Unifi.
Starting with Savane Eco-Start products, we are embarking on a corporate
mission to create products that do better for our planet," explained George
Feldenkreis, Chairman and CEO of Perry Ellis International, parent company of
Savane. "We are a fashion company, always looking for fresh and innovative new
ideas - but we aren't seeking sustainability because it is in style, we are
doing this because we want to improve the communities we live in, and do
business with, for future generations. We believe our customers feel just as
strongly and hope they'll support us on these important initiatives."
As compelling as the message already is, recycled content isn't the only
selling feature on these planet-friendly pants - they also tout performance
features such as Permanent Crease, Wrinkle Resistance, Easy Care, and Motion
Closure for all day comfort - making Eco-Start a valuable extension of the
Savane performance pants collection that devoted brand enthusiasts love.
Look down. Do you know what's inside your pants? That's exactly what the
SAVANE ECO-START point-of-sale materials asked when the new line rolled out to
major retailers. Signage featuring that question along with the tagline 'Look
Good. Feel Good. Do Good.™' promoted the newly-arrived SAVANE ECO-START
"The Savane Eco-Start collection is a prime example of how you can look good
and do good at the same time," said Jay Hertwig, vice president of global
branding for Unifi, the makers of REPREVE. "Working with Savane provides a
perfect opportunity for us to help consumers realize the positive impact
choosing products made with REPREVE can have on the environment."
Savane Eco-Start apparel asks customers to join their journey, because when
you walk a mile in Savane pants, they want to help reduce the carbon footprint
we all leave behind. And when it comes to reaching that destination, every
Savane® Eco-Start® is owned and distributed by Perry Ellis International, Inc.
(Nasdaq:PERY). REPREVE® is a registered trademark of Unifi, Inc. For more
information on SAVANE ECO-START with REPREVE and other products, visit:
www.savane.com, www.pery.com, www.repreve.comand www.unifi.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and
licensor of a broad line of high quality men's and women's apparel,
accessories and fragrances, as well as select children's apparel. The
Company's collection of dress and casual shirts, golf sportswear, sweaters,
dress pants, casual pants and shorts, jeans wear, active wear, dresses and
men's and women's swimwear is available through all major levels of retail
distribution. The Company, through its wholly owned subsidiaries, owns a
portfolio of nationally and internationally recognized brands, including:
Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®,
Cubavera®, Ben Hogan®, Centro®, Solero®, Munsingwear®, Savane®, Original
Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the
Havanera Co.®, Axis®, Gotcha®, Girl Star®, MCD®, John Henry®, Mondo di Marco®,
Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue® and Miller's Outpost®. The
Company enhances its roster of brands by licensing trademarks from third
parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR® and
Champions Tour® for golf apparel. Additional information on the Company is
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not historical facts) in this release are made pursuant to the safe harbor
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Forward-looking statements are based on current expectations rather than
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and unanticipated trends and conditions in our industry, including the impact
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strategies including expansion in international and direct to consumer retail
markets, the level of consumer spending for apparel and other merchandise, our
ability to compete, exposure to foreign currency risk and interest rate risk,
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those risks and uncertainties detailed in Perry Ellis' filings with the SEC.
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CONTACT: Perry Ellis International, Inc.
Joakim Wijkstrom, 305-873-1111
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