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Inaugural Orders Mark Franklin Electric Introduction of Pumping Solutions for Energy Systems

Inaugural Orders Mark Franklin Electric Introduction of Pumping Solutions for
Energy Systems

BLUFFTON, Ind., Jan. 8, 2013 (GLOBE NEWSWIRE) -- Franklin Electric
(Nasdaq:FELE) marked the commercial launch of its artificial lift pumping
solutions with significant orders from key global customers. Exxaro, a South
Africa-based mining group which provided several test sites for the product,
has placed an inaugural order for 7 complete pumping systems for its Botswana
Coal project. In addition, a strategic customer in the northwestern United
States has placed an order for 14 systems. Over the last 2 years, Franklin
Electric has been field testing artificial lift products in coalbed methane,
shale gas, and oil-stripper fields throughout the United States, sub-Saharan
Africa, and Australia. These recent orders signify the successful culmination
of Franklin's development efforts in the area of pumping systems for
alternative energy.

Originally developed with the coalbed methane extraction market in mind,
Franklin's artificial lift systems utilize submersible water pumping
technology to de-liquefy gas wells, allowing the gas to be released from
geological formations and rise to the surface. What makes the Franklin system
unique is its marriage of progressive cavity pumps with submersible motors, to
make a system that captures the benefits of both technologies.

In its line of Energy Systems products, Franklin Electric manufactures
submersible progressive cavity pumps and submersible centrifugal pumps.
Franklin also offers comprehensive well management system for both gas and
water, comprised of variable frequency drives, control systems, and telemetry
equipment suited for local and remote communication, as well as a range of
accessories. More information about the full product line can be found at
franklin-energy.com.

Franklin Electric is a global leader in the production and marketing of
systems and components for the movement of water and automotive fuels.
Recognized as a technical leader in its specialties, Franklin Electric serves
customers around the world in residential, commercial, agricultural,
industrial, municipal, and fueling applications.

The Franklin Electric Co., Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5939

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995. Any forward-looking statements contained herein, including those
relating to market conditions or the Company's financial results, costs,
expenses or expense reductions, profit margins, inventory levels, foreign
currency translation rates, liquidity expectations, business goals and sales
growth, involve risks and uncertainties, including but not limited to, risks
and uncertainties with respect to regional or general economic and currency
conditions, various conditions specific to the Company's business and
industry, new housing starts, weather conditions, market demand, competitive
factors, changes in distribution channels, supply constraints, effect of price
increases, raw material costs and availability, technology factors,
integration of acquisitions, litigation, government and regulatory actions,
the Company's accounting policies, and other risks which are detailed in the
Company's Securities and Exchange Commission filings, included in Item 1A of
Part I of the Company's Annual Report on Form 10-K for the fiscal year ending
December 31, 2011, Exhibit 99.1 attached thereto and in Item 1A of Part II of
the Company's Quarterly Reports on Form 10-Q. These risks and uncertainties
may cause actual results to differ materially from those indicated by the
forward-looking statements. All forward-looking statements made herein are
based on information currently available, and, except as required by law, the
Company assumes no obligation to update any forward-looking statements.

CONTACT: For Further Information Contact:
         Bob Patterson - MKTX, Inc.
         503-646-6589

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