Pioneer Puts a New Spin on Its MIXTRAX Technology

  Pioneer Puts a New Spin on Its MIXTRAX Technology

New Version of MIXTRAX App for iPhone and MIXTRAX Software Allows for Nonstop
                                Music Playback

2013 International CES

Business Wire

LAS VEGAS -- January 8, 2013

CES BOOTH #1101--Pioneer Electronics (USA) Inc. today released new versions of
its popular MIXTRAX^™ music management software and MIXTRAX App for iPhone^®
devices. Available at no cost, the latest edition of the MIXTRAX software adds
a new “Mix Creator” feature that enhances and simplifies the process of
creating a nonstop mix of a user’s entire music library for playback on a
variety of worldwide Pioneer car audio products, and STEEZ products designed
for the dance community. Pioneer’s updated version of the MIXTRAX App music
player made for the iPhone let users create a nonstop mix from the music
libraries currently stored in their devices. The app analyzes the tempo and
beat of tracks that are similar in style and identifies the best transition
points for each track for seamless music playback.

“The creation of the MIXTRAX technology comes from Pioneer’s expertise in the
DJ industry,” said Hideki Ono, vice president of product planning for Pioneer
Electronics (USA) Inc. “Whether it’s through the PC software or the app,
consumers can enjoy their own music in an entirely different way.”

MIXTRAX Software

The new MIXTRAX software analyzes each track and displays the music
information in three types of blocks to enable users to specify the playback
range and mixing parameters. Users can also switch the display mode for more
precise settings and music editing. Two types of crossfade settings and eight
types of effect settings are also available. The mix of tracks can then be
saved to a PC or Mac computer as MP3 or WAV files, as well as transferred onto
a USB memory device or compatible Pioneer device, such as a STEEZ music
player, for playback. In addition to nonstop music mixing capability, the
newest version of the software adds a new “Mix Creator” function for unique
mixes using portions of tracks (listeners’ favorite parts of their songs).

Additional MIXTRAX software changes include faster startup and music analysis
for Windows^® users, and the addition of the Create/Edit mix style and Rhythm
Sequencer functions on the Mac^® OS version. The Create/Edit mix is used to
change the playback length of a track (four partial length selections
available). The Rhythm Sequencer is used to create rhythm patterns.

Pioneer products featuring MIXTRAX technology include:

  *In-dash Multimedia Receivers: AVH-X8500BHS (2013 model) and AVH-P8400BH
    (2012 model)
  *STEEZ Dance Gear: Crew, Duo and Solo

MIXTRAX App

Pioneer’s updated version of the MIXTRAX App, accessible at
http://www.mixtrax-global.com/mixtraxapp.php, adds a cool new feature called
Magic Mix. The selectable function, accessible on the main screen,
automatically analyzes and finds music samples from the iTunes^® Store that
are similar to the currently playing track. It then mixes in excerpts from the
streaming samples to create a nonstop mix.* Users can add brand new music to
their libraries by simply scrolling through the recommended artists and albums
and purchasing from the iTunes Store.

The app also features Link Gate and Mix Playlist functionalities. With a touch
of the currently playing cover art, Link Gate is activated and displays five
options for music playback: Artist, Genre, Tempo, Year, and All. In addition,
the app automatically creates a Mix Playlist of the user’s library providing
11 variations of playlists (including five factory recommended playlists) for
nonstop music playback. Users are given five additional recommended Mix
Playlists such as Beat, Chill, Thump, Distortion and High to match their music
preferences.

The MIXTRAX App for iPhone is available from the App Store for $3.99. Current
MIXTRAX app users can update to the latest version at no additional cost.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its
U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer
Corporation, is a preeminent manufacturer of high-performance audio, video and
computer equipment for the home, car and business markets and is celebrating
75 years of innovation in the consumer electronics industry.

*Wi-Fi connection needed for Magic Mix.

PIONEER is a registered trademark of Pioneer Corporation.
MIXTRAX is a trademark of Pioneer Corporation.
Windows is s registered trademark of Microsoft Corporation.

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Contact:

Jaed Arzadon, 310-952-2451
jaed.arzadon@pioneer-usa.com
or
Katherine Harbeston, 310-952-2388
katherine.harbeston@pioneer-usa.com
or
Dana Block, 310-496-4460
dana@allisonpr.com
 
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