Lexus and Toyota First In Industry To Launch Integrated HD Radio™ Technology
For Audio Entertainment and Traffic & Data Delivery
HD Radio Technology and Clear Channel's Total Traffic Network to provide
subscription-free real-time traffic and weather information via digital FM
broadcasting for Lexus and Toyota owners
COLUMBIA, Md., Jan. 8, 2013
COLUMBIA, Md., Jan. 8, 2013 /PRNewswire/ --iBiquity Digital Corporation, the
developer of digital HD Radio Technology for AM and FM audio and data
broadcasting, announced today that Lexus and Toyota will be the first
automotive brands to launch integrated audio and real-time traffic services
using Clear Channel's Total Traffic Network (TTN), a groundbreaking
programming and technology service that delivers real-time local traffic flow
and incident information, and HD Radio Technology. The all-new Lexus IS, which
will debut next week at the North American International Auto Show in Detroit,
will be the first Lexus vehicle using the new HD Radio service when it arrives
in dealerships this summer; Toyota vehicles with the service will launch later
Lexus and Toyota will launch two systems integrating HD Radio digital audio
entertainment and TTN's real-time traffic and weather information.
For vehicles with navigation systems, Lexus and Toyota will provide a digital
audio and navigation system driven by the first of its kind hybrid technology
capable of receiving digital traffic and weather information from both HD
Radio stations and the cell phone network, using the driver's smartphone
connected with the Lexus Enform and Toyota Entune systems.
For vehicles without navigation, Lexus and Toyota will offer a premium display
audio system complete with free traffic maps and weather information, all
delivered by HD Radio stations across the country.
Why use the HD Radio system for traffic and weather?
The digital broadcast system is easy to use and extremely efficient, it is
faster and able to broadcast, receive and display far more information and
data than other systems. For consumers, it is a subscription-free traffic and
weather information service. There are no data plans or monthly subscriptions
to worry about.
Jeff Jury, Chief Operating Officer of iBiquity Digital said, "Toyota's new
system using HD Radio broadcasts will revolutionize the way that traffic and
weather data is delivered into the vehicle. A majority of automakers have now
integrated HD Radio audio features, and Toyota and Lexus are leading the
industry by integrating digital traffic and weather features."
"At Lexus and Toyota we strive for partnerships that bring the most advanced
connected vehicle technologies to our customers at a great value," said Sandy
Lobenstein, Corporate Manager, Product Planning at Toyota Motor Sales. "As a
result of our partnership with iBiquity, our owners will be the first in the
industry to have access to subscription-free real-time traffic and weather
data on multimedia systems across our vehicle lineup."
TTN has built a nationwide network using its own radio stations and the HD
Radio system to broadcast real-time traffic and data information. TTN has
been selected by Lexus and Toyota to provide the real-time digital traffic and
weather information driving the integrated HD Radio system.
HD Radio Technology is the digital evolution of AM and FM radio and delivers
significant benefits for Lexus and Toyota drivers: crystal-clear sound
quality; additional digital only local FM channels known as HD2/HD3 Channels;
PSD - Program Service Data, which displays song title and artist name on the
radio screen; iTunes Tagging allows listeners to store song information with
the touch of a button for later purchase and download through iTunes; Artist
Experience which enables images that match the audio content to be displayed
on the radio screen; and now, subscription-free traffic and data information
sent directly to a vehicle's radio or navigation system. HD Radio Technology
is subscription free broadcast radio.
HD Radio Technology is available nationwide, with more than 2,150 digital
stations on-air, and over 1,400 HD2/HD3 digital only channels that broadcast
fresh new content that can only be heard with an HD Radio receiver. A sampling
of the formats on these extra channels, which vary in different markets around
the country, include Dance/Electronica, Bluegrass Country, Comedy, Local
Music, Chill/Coffee Shop Music, South Asian, Talk, News, and Sports, to name
just a few.
29 automakers have now publicly announced plans to incorporate HD Radio
Technology in 150+ models by year-end with more than 70 models featuring HD
Radio receivers as standard equipment.
HD Radio Technology will debut in the Lexus and Toyota line-up starting in the
summer of 2013. Keep watching for more information at www.toyota.com,
www.lexus.com and www.hdradio.com.
About iBiquity Digital Corporation
iBiquity Digital Corporation is the developer of HD Radio™ Technology, which
is fueling the digital radio revolution in the United States and around the
world. The digital technology enables broadcasters to offer new and unique FM
content via HD2/HD3 channels, crystal-clear sound and data services on both
the AM and FM bands – all free, with no subscription fee. Leading
broadcasters, consumer electronics manufacturers, automakers and retailers are
committed to HD Radio Technology. iBiquity Digital is a privately held company
with operations in Columbia, MD, Auburn Hills, MI, and Piscataway, NJ. For
more information, please visit http://www.hdradio.com and
About Total Traffic Network:
Total Traffic Network, a subsidiary of Clear Channel Media and Entertainment,
delivers real-time traffic data to over 3,000 radio and 200 television
affiliates, as well as its internet and mobile partnerships, reaching more
than 200 million consumers each week. Total Traffic Network services over 100
markets in the United States, Canada and Mexico. Total Traffic Network
operates the largest broadcast traffic navigation network in North America,
providing RDS-TMC, enhanced HD-TMC and TPEG services. Total Traffic Network
has expanded its infotainment offerings to include news, weather and sports
content. For more information, please visit www.totaltraffic.com.
Note to editors: HD Radio™ and the "HD Radio" logo are proprietary trademarks
of iBiquity Digital Corp. The "HD" in HD Radio™ is part of iBiquity Digital's
brand name for its advanced digital AM/FM system. It does not mean hybrid
digital or high-definition digital; both of these are incorrect.
SOURCE iBiquity Digital Corporation
Contact: To arrange interviews or for additional information, please contact:
James DeRidder, Director, OEM Marketing, iBiquity Digital Corporation,
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