Hats Off to Helping Kids with Kohl’s Cares Books and Plush Toys for $5 Each

  Hats Off to Helping Kids with Kohl’s Cares Books and Plush Toys for $5 Each

    100 percent of the net profit supports children’s health and education
                            initiatives nationwide

Business Wire

MENOMONEE FALLS, Wis. -- January 8, 2013

Kohl’s Department Stores (NYSE: KSS) is bringing the charming stories from
legendary author Dr. Seuss to children and families across the country with
playful and affordable books and plush toys that will delight readers with
their magical rhymes and quirky illustrations. This spring, Kohl’s offers
exclusive hardcover editions of classic Dr. Seuss books including The Cat in
The Hat, Horton Hears a Who!, Sleep Book, ABC’s and Happy Birthday to You!
along with coordinating plush toys for just $5 each through the Kohl's Cares^®
cause merchandise program. Since the program’s inception in 2000, the Kohl’s
Cares philanthropic program has raised more than $208 million for children’s
health and education programs in local communities across the country.

Kohl’s will once again feature Dr. Seuss story books in the Kohl’s Cares cause
merchandise program. Children will be enchanted as they learn to read the
whimsical tales from Dr. Seuss, and customers will be proud to support the
program knowing Kohl’s donates 100 percent of the net profit to children’s
health and education initiatives nationwide.

Kohl’s Cares Cause Merchandise for Kids

  *The Cat in The Hat and Cat in the Hat plush: Join Dick and Sally as they
    embark on an unexpected adventure with a giant cat wearing a hat,
    transforming a rainy day into a fun-filled afternoon.
  *Horton Hears a Who! and Horton plush: Children adore the story of loveable
    Horton, an elephant who hears a cry for help from a tiny speck of dust and
    does his best to protect the tiny creatures who live on it from those who
    see them as insignificant.
  *Dr. Seuss’s Sleep Book and Sleeps plush: The perfect bed time story that
    is sure to help everyone wind down from the hustle and bustle of the day –
    including the grown-ups!
  *Dr. Seuss’s ABC book  and Alligator plush: A quick and colorful way to
    learn the alphabet with Dr. Seuss and his colorful friends.
  *ONLINE EXCLUSIVE - Happy Birthday to You!: Everyone loves their birthday
    and with Dr. Seuss’s joyous tale, readers will see firsthand the thrill of
    celebrating a birthday as it is done in Katroo.
  *ONLINE EXCLUSIVE - Dr. Seuss’s ABC book’s  Rhino plush: Fun to snuggle and
    huggle this adorable Rhino plush, kiddos will have a new friend to read

Kohl’s Cares Cause Merchandise for Grown-Ups

  *Good Housekeeping Light & Healthy Cooking and Good Housekeeping Drop 5
    Lbs:Spring into Healthy Eating with two great books! Following the treats
    and sweets from the holiday season, testing out new recipes fromGood
    Housekeeping Light & Healthy Cookingand getting diet and healthy eating
    tips fromGood Housekeeping Drop 5 Lbsis the perfect way to stay true to
    New Year resolutions.
  *Dr. Seuss All Occasion Note Cards: As a thank you note or just to connect
    with a friend or loved one, these delightful all occasion note cards are
    sure to bring smiles to the faces of recipients with their colorful and
    quirky illustrations.

In addition to the merchandise program, Kohl's Cares^® features a scholarship
program, which recognizes more than 2,200 young volunteers each year with
scholarships and prizes; the Associates in Action program, which encourages
associate volunteerism and has donated more than $61 million to youth-focused
nonprofit organizations to date; and fundraising gift cards for schools and
youth-serving nonprofit organizations. For more information, visit

About Kohl's Department Stores

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl’s operates1,146stores in 49 states. In
support of the communities it serves, Kohl’s has raised more than$208million
for children’s initiatives nationwide through its Kohl’s Cares® cause
merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store locations and
information, or for the added convenience of shopping online,
visithttp://www.kohls.com/, or join the discussion on
Facebookhttp://www.facebook.com/kohlsor Twitterhttp://twitter.com/Kohls.

About Dr. Seuss

Theodor “Seuss” Geisel is quite simply the most beloved children’s book author
of all time. Winner of the Pulitzer Prize in 1984, an Academy Award, three
Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and
illustrated 44 books for children. Hundreds of millions of copies have found
their way into homes and hearts around the world. While Theodor Geisel died on
September 24, 1991, Dr. Seuss lives on, inspiring generations of children of
all ages to explore the joys of reading. For more information about Dr. Seuss
and his works, visit Seussville.com.

The primary focus of Dr. Seuss Enterprises, L.P. is to protect the integrity
of the Dr. Seuss books while expanding beyond books into ancillary areas. This
effort is a strategic part of the overall mission to nurture and safeguard the
relationship consumers have with Dr. Seuss characters. Theodor Seuss Geisel
(Dr. Seuss) said he never wanted to license his characters to anyone who would
“round out the edges.” That is one of the guiding philosophies of Dr. Seuss
Enterprises. Audrey S. Geisel, the widow of Dr. Seuss, heads Dr. Seuss
Enterprises as CEO. Learn more about Dr. Seuss at www.facebook.com/Dr.Seuss.


Jen Johnson, 262.703.5241 or jen.johnson@kohls.com
Tami Kou, 262.703.7725 or tami.kou@kohls.com
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