Shutterfly Acquires ThisLife to Power Next Generation Photo Solution

  Shutterfly Acquires ThisLife to Power Next Generation Photo Solution

Business Wire

REDWOOD CITY, Calif. -- January 7, 2013

Shutterfly, Inc. (NASDAQ:SFLY), the market leader in digital personalized
photo products and services, today announced that it has acquired ThisLife, a
cloud-based solution offering intuitive photo and video organization, storing
and sharing. The combination of ThisLife with Shutterfly’s seamless creation
paths, multi-channel platform and robust cloud, which stores 18 billion
images, provides a unified, end-to-end solution for customers to intelligently
organize, store, share and create physical and digital products across web and
mobile devices.

“Since 1999, Shutterfly has made it easier for consumers to be more creative
with their memories,” said Jeffrey Housenbold, president and chief executive
officer of Shutterfly. “The combination of ThisLife’s best in class cloud
organization and storage solution with Shutterfly’s award-winning product
creation paths, uniquely positions Shutterfly to be the leading full service
solution for storing, organizing, and sharing life most important memories.“

In the coming months, Shutterfly will layer ThisLife’s technology onto the
Shutterfly platform to enable richer storytelling and easier product creation.
Consumers will be able to safely and easily preserve, organize and share their
memories, regardless of where photos are stored – from Facebook to Picasa to
mobile phones. ThisLife’s intelligent organization platform offers features
like facial recognition and presents photos and albums in an elegant timeline
for convenient sharing and product creation. ThisLife’s employees, including
founders Andrea and Matt Johnson, will join Shutterfly.

“As parents, Matt and I love to capture our family's special moments, but by
the time our oldest was a toddler, we were inundated with cherished photos and
videos. These wonderful memories were scattered across the web, various
devices, memory cards, and throughout our home,” said Andrea Johnson, founder
ofThisLife. “That is why we createdThisLife; it is a simple, safe, organized
home for all your photo and videos. As long time Shutterfly customers we are
thrilled to join the Shutterfly team and we look forward to combining our
platform with their mass audience. Our technology, combined with Shutterfly’s
rich product creation paths, will deliver consumers a best in class experience
to store, share and create precious memories.”

The ThisLife platform also includes mobile capabilities for the iPhone and
iPad. By leveraging the recent acquisitions ofPhotoccinoand Penguin Digital,
Shutterfly is buildingthe next generation, fully integrated, platform
agnostic solution for organizing, storing, sharing and creating physical and
digital products from the web or mobile devices. The company will share
additional details about the acquisition on its Q4 2012 earnings call.

About Shutterfly Inc.

Shutterfly, Inc. is the leading manufacturer and digital retailer of
high-quality personalized products and services offered through a family of
lifestyle brands. Founded in 1999, the Shutterfly, Inc. family of brands
includes: Shutterfly, where your photos come to life in photo books, cards and
gifts; Tiny Prints, premium cards and stationery for all life’s occasions;
Wedding Paper Divas, wedding invitations and stationery for every step of the
planning process; and Treat, personalized greeting cards that really stand
out. For more information about Shutterfly, Inc. (NASDAQ:SFLY), visit

About ThisLife

ThisLife is a complete cloud solution for protecting, organizing and sharing
photos and videos. ThisLife combines the convenience and safety of the cloud
with a beautiful interface and intuitive, one-of-a-kind features to make
organizing and sharing life’s moments fun.


Shutterfly, Inc.
Michael Look, 650-610-5910
Gretchen Sloan, 650-610-5276
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