Pioneering Winemaker Randall Grahm Tries New Way To Sell Wine In America --- NakedWines.com invests $150,000 in Randall Grahm --- PR Newswire NAPA, Calif., Jan. 7, 2013 NAPA, Calif., Jan. 7, 2013 /PRNewswire/ -- Crowdfunding raises $150,000 for award-winning California Winemaker NakedWines.com, a customer-funded winery, has united over 150,000 Angels to invest $150,000 to launch two new wines with wine industry veteran, Randall Grahm. Randall is famous for his winery, Bonny Doon Vineyard, where he has reached winemaking stardom for his passion for Rhone grape varieties. The James Beard Foundation awarded him the Wine and Spirits Professional of the Year in 1994 and since then he has gone on to win dozens of awards for his contribution to the American wine industry. Randall has always looked at new ways to sell wine in America and his partnership with NakedWines.com is about as different as it gets. Funded by cutting costs you can't taste Since Randall Grahm's new wines are crowdfunded by his customers, there are no marketing or sales costs. This allows the NakedWines.com Angels to invest heavily in grapes and talent, without wasting money on things they can't taste. In the wine business, the cost of selling is so high that it can often double or triple the price of a bottle. Randallsays,"I honestly don't understand the implications. I don't know if I'm competing against myself, but the wine world is changing. There has been an enormous proliferation of brands and the consolidation ofdistribution. There is a finite limit to how much we can produce under Bonny Doon. With NakedWines.com I have the freedom to experiment, the flexibility toblend, and the fact that they pay for the grapes helps me big time." Investors already reporting on their return Over 300 of Randall's Angel investors have already rated and commented on "Close But No Cigare" and "Syrah/Viognier" which are available exclusively through NakedWines.com as of January 2013. You can read what they've told Randall about his wines onlineat http://us.nakedwines.com/wines/close-but-no-cigare-by-randall-grahm-2011.htm Website : http://www.nakedwines.com Twitter: http://www.twitter.com/nakedwinescom Facebook: http://www.facebook.com/nakedwinesdotcom Contact Details: firstname.lastname@example.org / 707-723-4762 NOTES ON NAKEDWINES.COM What we're all about NakedWines.com was born inDecember 2008when 12 friends quit their jobs in the middle of the recession to do things a little differently. Our goal: Find the world's most talented, undiscovered winemakers and set them up in business. How we go about it o150,000 customers invest over $3 million dollarsa month towards future orders (we call them 'Angels') oWhich we use to fund independent winemakers oIn return for exclusive wines at wholesale prices oWhich we pass back to our customers We call it the 'virtuous circle,' as everybody gets more for less, without trampling on anyone along the way. The hard and fast facts If you're looking for something a little meatier, this should help: oWe've invested in 105 independent winemakers to date oWe ship an average of 10,000 bottles of wine every day oWe've seen over 100% growth year-on-year, with sales of$40 millionin 2011 oWe've recruited 200K customers, 150K of which invest over $3 million dollars a month towards future orders oWe were named the UK's most innovative wine company for two years on the trot, at the IWC oWe were named the UK's Online Business of the Year at the 2011 National Business Awards oAnd we're probably the world's largest group of net wine investors A truly social business As well as the model itself, the website delivers a truly social experience: oCustomers can chat directly to one another and to the winemakers oCustomers can vote with their feet on new initiatives and wines, to decide what makes the cut oAnd we can suggest to customers what to buy AND what not to buy, based on their preferences The team The man at the top isRowan Gormley, former Virgin Wines and Virgin Money CEO, and our non-executive director who keeps us in check isIan West, former BSkyB MD. The rest of us are an assorted bunch of 25 wine and tech-loving employees based inNapa. Media contact:Adam Reiter,707-723-4762,email@example.com SOURCE NakedWines.com Website: http://www.nakedwines.com
Pioneering Winemaker Randall Grahm Tries New Way To Sell Wine In America
Press spacebar to pause and continue. Press esc to stop.