Pioneering Winemaker Randall Grahm Tries New Way To Sell Wine In America

   Pioneering Winemaker Randall Grahm Tries New Way To Sell Wine In America

--- invests $150,000 in Randall Grahm ---

PR Newswire

NAPA, Calif., Jan. 7, 2013

NAPA, Calif., Jan. 7, 2013 /PRNewswire/ -- Crowdfunding raises $150,000 for
award-winning California Winemaker, a customer-funded winery, has united over 150,000 Angels to
invest $150,000 to launch two new wines with wine industry veteran, Randall
Grahm. Randall is famous for his winery, Bonny Doon Vineyard, where he has
reached winemaking stardom for his passion for Rhone grape varieties. The
James Beard Foundation awarded him the Wine and Spirits Professional of the
Year in 1994 and since then he has gone on to win dozens of awards for his
contribution to the American wine industry. Randall has always looked at new
ways to sell wine in America and his partnership with is about
as different as it gets.

Funded by cutting costs you can't taste

Since Randall Grahm's new wines are crowdfunded by his customers, there are no
marketing or sales costs. This allows the Angels to invest
heavily in grapes and talent, without wasting money on things they can't

In the wine business, the cost of selling is so high that it can often double
or triple the price of a bottle. Randallsays,"I honestly don't understand
the implications. I don't know if I'm competing against myself, but the wine
world is changing. There has been an enormous proliferation of brands and the
consolidation ofdistribution. There is a finite limit to how much we can
produce under Bonny Doon. With I have the freedom to
experiment, the flexibility toblend, and the fact that they pay for the
grapes helps me big time."

Investors already reporting on their return

Over 300 of Randall's Angel investors have already rated and commented on
"Close But No Cigare" and "Syrah/Viognier" which are available exclusively
through as of January 2013. 

You can read what they've told Randall about his wines onlineat

Website :
Contact Details: / 707-723-4762


What we're all about was born inDecember 2008when 12 friends quit their jobs in
the middle of the recession to do things a little differently.

Our goal: Find the world's most talented, undiscovered winemakers and set them
up in business.

How we go about it

  o150,000 customers invest over $3 million dollarsa month towards future
    orders (we call them 'Angels')
  oWhich we use to fund independent winemakers
  oIn return for exclusive wines at wholesale prices
  oWhich we pass back to our customers

We call it the 'virtuous circle,' as everybody gets more for less, without
trampling on anyone along the way.

The hard and fast facts

If you're looking for something a little meatier, this should help: 

  oWe've invested in 105 independent winemakers to date
  oWe ship an average of 10,000 bottles of wine every day
  oWe've seen over 100% growth year-on-year, with sales of$40 millionin
  oWe've recruited 200K customers, 150K of which invest over $3 million
    dollars a month towards future orders
  oWe were named the UK's most innovative wine company for two years on the
    trot, at the IWC
  oWe were named the UK's Online Business of the Year at the 2011 National
    Business Awards
  oAnd we're probably the world's largest group of net wine investors

A truly social business

As well as the model itself, the website delivers a truly social experience:

  oCustomers can chat directly to one another and to the winemakers
  oCustomers can vote with their feet on new initiatives and wines, to decide
    what makes the cut
  oAnd we can suggest to customers what to buy AND what not to buy, based on
    their preferences

The team

The man at the top isRowan Gormley, former Virgin Wines and Virgin Money CEO,
and our non-executive director who keeps us in check isIan West, former BSkyB
MD. The rest of us are an assorted bunch of 25 wine and tech-loving employees
based inNapa.

Media contact:Adam Reiter,707-723-4762,


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