Medifast, Inc. Announces Appointment of New Chief Financial Officer

     Medifast, Inc. Announces Appointment of New Chief Financial Officer

PR Newswire

OWINGS MILLS, Md., Jan. 7, 2013

OWINGS MILLS, Md., Jan. 7, 2013 /PRNewswire/ --Medifast, Inc. (NYSE: MED), a
leading United States manufacturer and provider of clinically proven,
portion-controlled weight-loss products and programs, today announced the
appointment of Timothy G. Robinson as Chief Financial Officer, effective
February 1, 2013. Mr. Robinson will replace Joseph Kelleman who has been
serving as the Company's Chief Financial Officer on an interim basis since
December 2012. Mr. Kelleman will continue in his role as Director of Finance -
Supply Chain.

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Mr. Robinson brings over 25 years of diverse management experience in finance,
accounting, and business operations. Most recently, he held the position of
Vice President, Business Operations for Canon Business Solutions, Inc. from
2008 – 2013, where he served as a key member of the executive team for this
over $1 billion national office products subsidiary of Canon U.S.A. While in
this role, Mr. Robinson led a 450 person organization, managed several
business acquisitions that strengthened the Company's U.S. presence, and was
an executive member of the integration team that formed the over $1 billion
Canon Solutions America, Inc. business.From 1995 to 2008, Mr. Robinson was
Vice President, Finance & Administration for Canon Business Solutions-East,
Inc. where he directed all financial and administrative functions including
accounting, budgeting, financial reporting and analysis, credit and
collections, IT, logistics, customer service, contracts administration,
general affairs and real estate operations for the Eastern regions of the U.S.

"We are excited to have Tim join Medifast given his significant financial and
accounting experience and believe his ability to develop and implement new
financial processes and systems will create the financial platform needed to
support our future growth initiatives," commented Mr. Michael C. MacDonald,
Medifast's Chairman and Chief Executive Officer.

"I am extremely excited to join Medifast given its industry leading position
and strong long-term growth potential," stated Mr. Robinson. "I look forward
to working with the Medifast team to drive future growth and profitability and
further position the Company as a leading manufacturer and provider of
weight-loss products and programs."

Mr. Robinson was Controller of Dupli-Fax, Inc. from 1989 to 1995 and was a
Senior Emerging Business Consultant for Deloitte & Touche from 1985 to 1989.
Mr. Robinson received his Bachelor of Science degree in accounting from
Villanova University and is a Certified Public Accountant.


About Medifast
Medifast (NYSE: MED) is the leading easy-to-use, clinically proven,
portion-controlled weight-loss program. The company sells its products and
programs via four unique distribution channels: 1) the web and national call
centers, 2) the Take Shape For Life personal coaching division, 3) Medifast
Weight Control Centers, and 4) a national network of physicians. Medifast was
founded in 1980 and is located in Owings Mills, Maryland. For more
information, log onto

Forward Looking Statements
Please Note: This release contains "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E
of the Securities Exchange Act of 1934, as amended, and the Private Securities
Litigation Reform Act of 1995. These forward-looking statements generally can
be identified by use of phrases or terminology such as "intend" or other
similar words or the negative of such terminology. Similarly, descriptions of
Medifast's objectives, strategies, plans, goals or targets contained herein
are also considered forward-looking statements. Medifast believes this release
should be read in conjunction with all of its filings with the United States
Securities and Exchange Commission and cautions its readers that these
forward-looking statements are subject to certain events, risks,
uncertainties, and other factors. Some of these factors include, among others,
Medifast's inability to attract and retain independent Health Coaches and
Members, stability in the pricing of print, TV and Direct Mail marketing
initiatives affecting the cost to acquire customers, increases in competition,
litigation, regulatory changes, and its planned growth into new domestic and
international markets and new channels of distribution. Although Medifast
believes that the expectations, statements, and assumptions reflected in these
forward- looking statements are reasonable, it cautions readers to always
consider all of the risk factors and any other cautionary statements carefully
in evaluating each forward-looking statement in this release, as well as those
set forth in its latest Annual Report on Form 10-K and Quarterly Report on
Form 10-Q, and other filings filed with the United States Securities and
Exchange Commission, including its current reports on Form 8-K. All of the
forward-looking statements contained herein speak only as of the date of this

SOURCE Medifast, Inc.

Contact: Investor: Katie Turner, +1-646-277-1228,, or
Media: Alecia Pulman, +1-203-682-8224,
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