Bloomingdale’s Celebrates the Chinese New Year

  Bloomingdale’s Celebrates the Chinese New Year

 Ring in the year of the snake with special events, unique pop-up shops, and
                           unparalleled merchandise

Business Wire

NEW YORK -- January 7, 2013

In celebration of the Chinese New Year, select Bloomingdale’s will be ringing
in the year of the snake with a not-to-be-missed lineup of special events,
unique pop-up shops, and much more from Jan. 7 – Feb. 18, 2013.

“Bloomingdale’s is excited to not only recognize and celebrate this special
holiday, but the entire Chinese culture,” says Michael Gould, chairman and
CEO. “It is our hope that Chinese consumers and tourists, along with all of
our loyal shoppers, will enjoy the festive holiday and culture rooted in
tradition.”

As a nod to the Chinese red envelope tradition, shoppers at Bloomingdale’s
59th Street, North Michigan Avenue, San Francisco Centre, and South Coast
Plaza can get in on the fun by picking up their own red envelope from February
7-10, 2013. Select envelopes will be filled with prizes such as a bMoney card
in a denomination of $8, $88, or $888 (a traditional lucky number in the
culture), a complimentary small Forty Carrots yogurt in a limited-edition Taro
Root flavor, a special limited-edition Chinese New Year shopping tote, and
more.

Bloomingdale’s will also be debuting limited-edition pop-up shops curated by
the retailer’s own style experts that are filled with unique pieces for your
wardrobe and home celebrating Chinese culture from

7 For All Mankind, Altru, Asian Loft, Audiology, Baccarat, Christofle,
Chronicle Books, Carmen Marc Valvo Couture, Charles Philip Shanghai, Chaser,
DCI, Dogeared, Equipment, Fox, Franz, Graphic Image, J Brand, Kenneth Jay
Lane, Kim Seybert, Kusmi, Lalique, L'Objet, Maximilian, Me N U, Natori,
Riedel, Salvatore Ferragamo, Tateossian, along with a limited-edition reusable
“Little Red Bag” inspired by Bloomingdale’s iconic brown bag. Look for these
shops at the following locations: 59th Street, Medinah Home, North Michigan
Avenue, South Coast Plaza, and San Francisco Centre.

Throughout the Chinese New Year Celebration, and all year long, exclusive
Tourism Programs for international and domestic visitors to Bloomingdale’s
locations in New York, Chicago, Miami and San Francisco are available. In
these cities, out-of-town visitors can receive a special Bloomingdale’s
visitor savings pass and gift with purchase. Additional visitor services
include a multi-lingual Visitors Center staff and directories (including but
not limited to – German, French, Italian, Japanese, Portuguese, simplified
Chinese, Spanish). A Bloomingdale’s welcome guidebook in simplified Chinese is
also available at locations in New York, Chicago and San Francisco.

At Bloomingdale’s locations nationwide, there are 187 Chinese-speaking
associates (both Mandarin-speaking and Cantonese-speaking), available to make
your shopping experience like no other in the world.

About Bloomingdale’s

Bloomingdale's is America's only nationwide, full-line, upscale department
store and a division of Macy's, Inc. It was founded in 1872 and currently
operates 37 Bloomingdale’s stores and 13 Bloomingdale’s, The Outlet Stores in
New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia,
Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition,
Bloomingdale's has an international presence with a location in Dubai. Be sure
to follow Bloomingdale's on social media, become a Loyallist, and for more
information, or to shop any time, visit www.bloomingdales.com.

Contact:

Bloomingdale’s National Media Relations:
Marissa Vitagliano Coleman,  212-705-2439
marissa.vitagliano@bloomingdales.com
or
Katie Nida-Rovano,  212-705-2443
katie.nida-rovano@bloomingdales.com
 
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