Porsche Showcases New Aha™ Integration at CES

                Porsche Showcases New Aha™ Integration at CES

Your favorite content from the web now available in your Porsche

PR Newswire

LAS VEGAS, Jan. 7, 2013

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ --Porsche now offers Aha^™ as part of a
new Online Services option, available across its entire product line. Aha is
a free service that seamlessly organizes and integrates your favorite content
from the web between your phone and car, so you can easily access it wherever
you go, including in your Porsche. The new feature is available on vehicles
equipped with the latest generation of the Porsche Communication Management
(PCM) system, which offers a variety of additional entertainment, navigation
and information options.

(Photo: http://photos.prnewswire.com/prnh/20130107/CL38019 )
(Logo: http://photos.prnewswire.com/prnh/20120628/CL32476LOGO )

The Aha experience starts with a customer using their Apple iOS or Android
device to download the free Aha Radio ^ app. The app allows customers to
easily access and organize their favorite content from the web into
personalized "radio"-like stations. This content can then be easily and
seamlessly enjoyed inside their Porsche though the same PCM interface used to
control other typical entertainment and navigation functions.

Aha™ offers the following content options:

  oOn-demand music services, entertainment, news, sports, internet radio,
    podcasts and audiobooks
  oMore than 30,000 stations, with new content added all the time
  oRead aloud access to social network feeds, including Facebook™ and
  oTraffic and weather reports
  oPersonalized restaurant recommendations
  oGoogle POI search

With the Google POI feature, the results of an online point-of-interest search
can be used as a navigation destination, and input directly into the PCM at
the press of a button.

Production of vehicles equipped with the Online Services option has already
begun. The feature is available across the Porsche lineup in the United
States as a standalone option on vehicles equipped with PCM for $210.

A Porsche Cayenne GTS equipped with Online Services and Aha will be available
for demonstrations to media at the Consumer Electronics Show in Las Vegas from
January 8-11, 2013 at the Aha by Harman tent at the Central Plaza (# CP-13) at
the Las Vegas Convention Center.

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the
exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera
sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche
AG, which is headquartered in Stuttgart, Germany, and employs approximately
220 people who provide parts, service, marketing and training for 191 dealers.
They, in turn, work to provide Porsche customers with a best-in-class
experience that is in keeping with the brand's 63-year history and leadership
in the advancement of vehicle performance, safety and efficiency.

At the core of this success is Porsche's proud racing heritage that boasts
some 30,000 motorsport wins to date.

Follow us: www.twitter.com/Porsche and www.facebook.com/Porsche and

For Porsche apps: http://www.porsche.com/usa/entertainment/apps/

About Aha by HARMAN
Aha, a unit of HARMAN International Industries, is the interactive service
that makes Web content as easy and safe to use as radio. Aha uses the Harman
Cloud Platform to organize content from the Web into personalized radio
stations that consumers can listen to from anywhere – at home, on the go, or
safely from the driver's seat. By the end of 2013, more than ten automotive
manufacturers will launch vehicles using Aha to enable safe access to Web
content for drivers, including Acura, Ford, Honda, Porsche and Subaru. The Aha
platform and service was started in 2008 in Silicon Valley by a group of Web
and multimedia veterans with a shared passion for delivering an "always on"
audio experience to connect drivers to the content they really want. HARMAN,
the company that designs, manufactures and markets a wide range of audio and
infotainment solutions for the automotive, consumer and professional markets,
acquired Aha in September 2010. For more information, visitwww.aharadio.com
or find Aha on Facebook and Twitter.

SOURCE Porsche Cars North America, Inc.

Website: http://www.porsche.com
Contact: Public Relations Department, Product Communications, Nick Twork,
+1-678-323-6975, nick.twork@porsche.us
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