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Ready. Set. Hut. Hut. Hut! Pizza Hut Calls On Fans To Share Their Best 'Hut' Call For Chance To Be Part Of Next Big TV Ad

 Ready. Set. Hut. Hut. Hut! Pizza Hut Calls On Fans To Share Their Best 'Hut'
                 Call For Chance To Be Part Of Next Big TV Ad

Pizza Company Continues Promise to "Make It Great" for Fans with first-ever
User-Generated Commercial Celebrating Love of the "Hut"

PR Newswire

DALLAS, Jan. 7, 2013

DALLAS, Jan. 7, 2013 /PRNewswire/ -- From pee-wee signal callers to Hall of
Fame QBs, great plays always begin with "Hut." Now, fans can have their Hut
heard on game day. The Big Game day, in fact.

(Photo: http://photos.prnewswire.com/prnh/20130107/CG37694)

(Logo: http://photos.prnewswire.com/prnh/20110609/CG16913LOGO-b)

Pizza Hut, the world's largest pizza company, has kicked off a campaign that
gives a tip of the cap to quarterbacks throughout time – a "thank you" to
signal callers of all ages who have given the brand a shout-out – Hut. Hut.
Hut! – on every play in every game over the years. To allow America to join in
the action, Pizza Hut is inviting fans to upload videos of their best "Hut.
Hut. Hut!" call, which could become part of a Pizza Hut user-generated
commercial to air on Feb. 3, 2013, right before the Big Game.

Fans are encouraged to upload their most energetic, creative, authentic and/or
silly 15-second "Hut" calls to the Video Contest tab on the Pizza Hut Facebook
fan page at Facebook.com/PizzaHut. Can anyone do it better than the pros? Fans
can give it their greatest shot until 11:59 p.m. on Jan. 20, 2013, right after
the Big Game teams are determined in the conference championships. In
addition to possibly starring in the game day ad, fans have a chance to win
$15,000 in total prizes.

"For decades, quarterbacks have been calling our name to start every play, now
it's time for football fans across America to join in," said Kurt Kane, CMO,
Pizza Hut. "Every game day starts with 'Hut,' on and off the field, and as the
'Hut' experts, we're inviting America to enter for a chance to have their best
'Hut. Hut. Hut!' call appear in one of our biggest, most exciting commercials
of the year."

The top videos will be selected on originality, enthusiasm and dedication to
their best quarterback cadence. Be it one "Hut," two "Huts" or several "Huts"
with a "Red 18" tossed in, creativity is up to the signal caller. Videos
should feature live-action, real people saying the word "Hut!" to simulate the
start of a football play in a lively, engaging, funny, football manner.

For inspiration, fans can view a 60-second teaser spot at
youtube.com/watch?v=g5j_XzaBWbs that shows some of the many ways fans can have
fun with their "Hut."

"Our brand ideal is simple: Turn good times into great times. That's what
Pizza Hut can deliver with a once-in-a-lifetime opportunity for fans to star
in one of our commercials," said Kane. "The day of the big game is our busiest
time of the year and we plan to share in the excitement with our fans more
than ever this season."

In addition to submitting their videos via the Facebook app, Pizza Hut is
encouraging fans to promote their videos on Twitter using the hashtag
#HutHutHut. The hashtag can also be used by fans to ask questions about the
campaign. Pizza Hut has partnered with Zooppa, a leading crowd-sourcing and
video content aggregator, to collect all consumer submissions. Official rules
are available at
http://zooppa.com/contests/pizza-hut-hut-hut/rules?fbid=0KTbuGcbytT.

By The Numbers

Pizza Hut customers and football fans alike know a thing or two about the word
Hut. Based on Pizza Hut calculations, it is a call that is quite prominent on
football fields and Pizza Hut restaurants across America.

  oIn an average pro football game, a QB shouts "Hut" about 133 times
  oIn an entire pro season, there are roughly 136,000 "Hut" calls on the
    field
  oAcross the country, it is estimated that "Hut" is used more than 5 million
    times by QBs each year
  oInside Pizza Hut restaurants on an average football Sunday, customers hear
    the word "Hut" 1.6 million times
  oIn one year, more than 480 million "Huts" can be heard inside Pizza Huts
    nationwide

More information about the "Hut. Hut. Hut." campaign is available at
Facebook.com/PizzaHut. Fans looking to make game day great during the
playoffs can order their favorites from the Pizza Hut menu at PizzaHut.com.

About Pizza Hut

Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than
any other restaurant. The only pizza company to be named a top ten franchise
in 2013 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita,
Kansas, and today operates nearly 10,000 restaurants in more than 90
countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM).
To check out what's new at Pizza Hut visit PizzaHut.com, or keep up with the
brand via its social media channels at social.PizzaHut.com.

Media Contacts
Doug Terfehr         Luke DeRouen
972.338.6992        214.727.3708
doug.terfehr@yum.com luke.derouen@zenogroup.com

SOURCE Pizza Hut

Website: http://www.pizzahut.com
 
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