Disney Store Launches New “Sofia the First” Product Line in Celebration of Series Premiere on Disney Channel and Disney

  Disney Store Launches New “Sofia the First” Product Line in Celebration of
  Series Premiere on Disney Channel and Disney Junior

Inspired by Disney Junior’s new animated series about Princess Sofia, the new
 product line will offer magical moments of play through costumes, sleepwear,
                             toys and accessories

 To tweet this release, copy and pastehttp://bit.ly/DSSofia to your twitter

Business Wire

PASADENA, Calif. -- January 7, 2013

Today, Disney Store launched a new line of “Sofia the First” product in
celebration of the highly-anticipated debut of the animated children’s series
“Sofia the First,” on January 11th, on Disney Channel (9:30-10:00 a.m., ET/PT)
and Disney Junior (5:30-6:00 p.m., ET/PT). Available exclusively at Disney
Store and DisneyStore.com, the product line features an assortment of items
inspired by the series, including Sofia’s iconic amulet necklace and tiara,
costume, accessories, “Sofia the First” picture book and more.

The November 18 premiere of Disney Junior's animated television movie "Sofia
the First: Once Upon a Princess" introduced a record number of viewers to
Disney's first little girl princess, Sofia the First, delivering a crowning
glory of 8.2 million Total Viewers on Disney Channel, handily becoming the #1
cable TV telecast of all time among Kids 2-5 (2.9 million/18.2 rating) and
Girls 2-5 (2.1 million/27.2 rating) and 1 preschool cable TV telecast of all
time in Total Viewers and Women 18-49 (1.7 million/2.6 rating). A family
viewing event, the movie also delivered with older kids and adults, attracting
more than 5.0 million Kids 2-11 and more than 2.4 million Adults 18-49.

Enchanting product highlights include:

  *Sofia the First Costume- Complete with ruffles, bows and all the same
    beautiful details as Sofia’s gown in the TV series “Sofia the First,” this
    costume will have little girls enjoying hours of dress-up time all year
    long. Size run- 18-24 mos, 2/3, 4, 5/6 ($39.50)
  *Sofia the First Light-Up Amulet Necklace - A beautiful purple amulet
    necklace that lights up, just like Sofia’s! ($9.50)
  *Sofia the First Tiara - Little girls can feel like a true
    princess-in-training with this beautifully embellished tiara. This
    Sofia-inspired crown matches perfectly with the Sofia the First  costume
    for girls. ($14.50)
  *Sofia the First Book and CD- The story of a young girl whose life changes
    when her mom marries the King is told in this enchantingSofia the
    Firstpicture book which includes a CD with three exclusive songs!
  *Sofia Plush Doll- Royally huggable, this soft Sofia plush doll is the
    perfect companion for any little princess. Complete with her signature
    purple dress and tiara, this doll is ready for fun--from play time through
    bed time. ($19.50)
  *Sofia’s Friends Mini-Bean Plush Toys- Sofia’s best animal friends are more
    huggable than ever, with our Sofia the First mini-bean plush collection.
    Features: Clover, Blue Bird, Whatnaught and Robin. ($8.50 each)

Also, in celebration of the product line launch, Disney Store will be offering
a “Sofia the First - My Royal Family Crest” activity to surprise, delight and
engage guests from Monday, January 7th, through Sunday, January 20th, or while
supplies last. The Family Crest activity sheet, along with other activities
and games, can be viewed and downloaded on Disney.com.

For the entire Sofia assortment, guests can visit the Sofia the First online
boutique at DisneyStore.com or visit their local Disney Store. To find a
Disney Store location, guests can visitwww.DisneyStore.com/storelocatoror
call (866) 902-2798. Guests can also sign up for email alerts
atwww.DisneyStore.com/Updates, like us on Facebook
atwww.facebook.com/DisneyStoreor follow us on Twitter at
www.twitter.com/DisneyStoreto stay connected to your favorite destination.


The highly-anticipated debut of Disney Junior's "Sofia the First," a new
animated series about Princess Sofia, an adventurous little girl who is
learning how to adjust to royal life after her mom marries the king and she
becomes a princess overnight, airs FRIDAY, JANUARY 11  on Disney Channel
(9:30-10:00 a.m., ET/PT) and Disney Junior (5:30-6:00 p.m., ET/PT). Created
for kids 2-7 and their parents/caregivers, "Sofia the First" tells the story
of an ordinary girl who becomes a princess and, throughout her journey, learns
that possessing the characteristics of a true princess – honesty, loyalty,
compassion and grace – is what makes one truly royal.

Classic Disney princesses Ariel, Aurora, Belle and Jasmine make special
appearances in event episodes throughout the year, offering Sofia words of
wisdom when she needs them most. Fauna, Flora and Merryweather (the beloved
fairies seen in Disney's classic "Sleeping Beauty") are featured as the
headmistresses of Sofia's new school, Royal Prep Academy.

The November 18 premiere of the animated TV movie “Sofia the First: Once Upon
a Princess” was the #1 TV telecast of 2012 across preschoolers and the #1
preschool telecast in Total Viewers and Women 18-49 – also seminal
accomplishments. In fact, Sofia the First became the #1 telecast in cable TV
history in Kids 2-5 and Girls 2-5, and #1 preschool cable TV telecast ever in
Total Viewers and Women 18-49.


The Disney Store retail chain, which debuted in 1987, is owned and operated by
Disney in North America, Europe, and Japan. Disney Store is the retail
merchandising arm of Disney Consumer Products, the business segment of The
Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney
brand to merchandise. Disney Store carries high-quality products, including
exclusive product lines that support and promote Disney's key entertainment
initiatives and characters. Disney Store opened its first store in Glendale,
California and, in doing so, originated the themed retail business model.
There are currently more than 200 Disney Store locations in North America;
more than 40 Disney Store locations in Japan; and more than 100 Disney Store
locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the
United Kingdom , plus online stores www.DisneyStore.com,
www.disneystore.co.uk, www.disneystore.fr and www.disneystore.de. Each Disney
Store location offers a magical shopping experience that can only be delivered
by Disney, one of the world's largest and most successful entertainment
companies. For more information, please visit
www.disneyconsumerproducts.com/press/us/disneystore or follow us at
www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.


Disney Store North America
Erin Barrier, 626-773-5132
Marisa Martinez, 626-773-5375
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