Mobile500 Alliance Demonstrates Enhanced Mobile Digital TV Service at
International CES 2013
Building on Live Recording & Audience Measurement with Nielsen & Rentrak First
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2013 International CES 2013 International CES:Mobile500 Alliance
LAS VEGAS -- January 7, 2013
The Mobile500 Alliance will showcase live television for iPads and iPhones
using its MyDTV application at International CES 2013 in Las Vegas. The
Alliance is previewing features available in the Seattle and Minneapolis
markets in January. The MyDTV application features live recording of
television to the device, closed captioning, fully integrated social media,
and an electronic program guide.
“MyDTV is an inexpensive option for consumers who depend upon their mobile
devices for ever greater services,” said Colleen Brown, chair of the Mobile500
Alliance board of directors and president and CEO of Fisher Communications.
“It’s hard to beat broadcast television delivered to your mobile device
everywhere in your market. This makes broadcast television truly portable.”
Participating in the soft consumer launch will be several prominent national
advertisers as well as the previously announced measurement companies, Rentrak
and Nielsen. The national advertisers will be the first to participate in this
unique opportunity to reach consumers in an innovative way. As part of the
soft consumer launch, measurement companies will evaluate viewers habits and
John M. Lawson, executive director of the Mobile500 Alliance, added, “MyDTV
delivers a good viewing experience at a great value for the consumer. The
mobile DTV solution will bring television signals to limitless devices
simultaneously decreasing the burden on already constrained cellular
For a one-time investment in a mobile receiver that connects to an existing
mobile device, consumers will be able to receive television programming which
includes local news and weather without impacting their cellular data plans to
The demonstration at CES will be held at the Mobile500 Alliance booth #14239
in Central Hall on January 9-11, 2013. For booth location go to:
http://www.cesweb.org/Show-Floor/By-Exhibit-Halls.aspx, click on “Floor
plans,” and enter “Mobile500” into the search box.
The Mobile500 Alliance is also working closely with LG Electronics to develop
the new Mobile Emergency Alert System (M-EAS). The system would use mobile DTV
to deliver emergency messaging—for hurricanes, Amber alerts, tornados,
tsunamis, and other natural or man-made disasters—to the public, even when the
power grid is down and the cellular network is overloaded. For more
information about this life-saving service, visit www.MobileEAS.org or see the
M-EAS exhibit directly next to the Mobile500 Alliance booth.
The Mobile500 Alliance is made up of over 400 television stations from around
the nation, all with the common goal of bringing broadcast television to
consumers on their mobile devices. To develop MyDTV, the Alliance worked with
Elgato, Expway, Broadcast Interactive Media and Accelerated Media. For more
information, visit www.mobile500alliance.com.
John Lawson, Executive Director
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