DG and Audible Magic Unveil Synchronized Ad Service at CES

  DG and Audible Magic Unveil Synchronized Ad Service at CES

        Extends TV Commercials by Synchronizing Ads to Mobile Screens

2013 International CES

Business Wire

LAS VEGAS -- January 7, 2013

DG (NASDAQ: DGIT), the world’s leading ad management and distribution
platform, and Audible Magic, the leading provider of automated content
recognition (ACR) technologies, today announced an interactive advertising
service that ties together TV commercials and smart mobile devices. Using
Audible Magic’s SmartID ACR system, an advertiser’s commercial is recognized
on a TV, which triggers complementary interactive experiences on a second
screen mobile device, using DG’s MediaMind digital advertising platform.

Conceived by DG, the service was designed from the ground up to be integrated
into the company's existing TV and online platforms, eliminating the need for
advertisers and agencies to enlist numerous third parties and manually manage
and execute synchronized campaigns that work across apps, and across both live
and time-shifted viewing environments. With today's announcement, publishers
and mobile developers now have a single solution that bundles DG’s MediaMind
ad serving platform with Audible Magic’s SmartID ACR technology to offer an
entirely new set of premium inventory to any of the thousands of brands
currently working with DG.

According to Nielsen, 85% of smartphone and tablet users use their devices
while watching TV. And Gartner estimates more than 1 billion new smartphone
and tablets will be purchased in 2013. On the heels of such momentum,
consumers can now engage with television advertising in a very new way. The
benefits of synchronized ads go far beyond additional brand visibility.
Advertisers can tailor the second screen message to drive a call to action,
improve brand awareness through sharing or increase brand engagement by
crafting rich, mobile ad experiences tied directly to specific spots of the TV
ad campaign.

"Simultaneous mobile/tablet usage while watching TV is a double-edged sword
for marketers," said Jeremy Lockhorn - VP, Emerging Media at Razorfish.
"People may be hyper-engaged with the content and advertising or they may be
distracted. In either case, the kind of sync'ed ad delivery that DG is
enabling can be a benefit – reinforcing a brand's message and driving
interaction for those people co-viewing, and potentially re–capturing some of
those people distracted by unrelated multitasking.Early experiments we've
conducted demonstrate great promise and we're eager to continue the
exploration."

“Content recognition technology is a critical link in turning the promise of
interactive advertising into a valuable reality for advertisers, broadcasters
and other partners in the mobile ecosystem,” said Ricky Liversidge, Chief
Marketing Officer, DG. “Digital fingerprinting is at the forefront of second
screen technologies, which Audible Magic has pioneered. The Smart ID system
has been adopted by so many of the leading companies in the entertainment,
mobile and technology sectors that it was an easy decision for us to form a
partnership with them and bring such a service to market.”

“DG is enabling something remarkable here,” said Jay Friedman, VP of Marketing
for Audible Magic. “It is synching TV ads with corresponding mobile
experiences in a fully integrated manner within its comprehensive MediaMind
platform. DG is already a dominant player in both TV and online advertising
solutions. Now, with the ability to take advantage of the TV-mobile
advertising connection more fully, it is poised to deliver its advertising and
agency clients a great deal more.”

CES attendees are welcome to experience the reality of second screen
advertising with a demo at the Audible Magic booth #75314 in Eureka Park,
located in the Venetian in Las Vegas, January 8-11, 2013.

About DG

DG connects over 11,000 global advertisers and agencies with their targeted
audiences through an expansive network of over 6,000 television broadcast
stations and over 11,500 web publishers in 75 countries. The company's
television division utilizes best-in-class network and content management
technologies, creative and production resources, and digital asset management
and syndication services that enable advertisers and agencies to work faster,
smarter, and more competitively. The company's online division, MediaMind,
allows marketers to benefit from optimized management of online advertising
campaigns while maximizing data driven advertising. For more information,
visit http://www.DGit.com.

About Audible Magic

Audible Magic is the trusted leader in digital fingerprinting for recognizing
content in all forms across radio and television broadcasts, Internet streams,
cable and satellite transmissions, stored digital files, and on consumer
devices such as smart TVs, set-top boxes, smart phones, tablets, and other
appliances. Since its founding in 1999, the company has been awarded more than
20 patents in the U.S. and in Europe. Currently, Audible Magic works with more
than 200 customers and partners, including A+E, CBS, CBC, Dailymotion,
Discovery, Disney, Facebook, Fox, Metacafe, MySpace, NBC, Sony, Soundcloud,
TVplus, Univision, Universal Music, Verizon, Viacom, and Warner Music.

Contact:

DG
Anna Martin, 917-549-3337
Communications Manager
press@mediamind.com
or
Audible Magic
Jay Friedman, 408-402-6538
VP of Marketing
j_friedman@audiblemagic.com
 
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