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Pure Launches Second Generation 'Pure Connect' Apps for iPad,


Pure Launches Second Generation 'Pure Connect' Apps for iPad, iPhone and Android Devices in North America at CES 2013

Free New App Makes Music Discovery Easy

LAS VEGAS, NV -- (Marketwire) -- 01/07/13 -- (International CES South Hall #36254) Today at CES 2013, Pure announces second generation 'Pure Connect' apps for iPad, iPhone and Android devices, which have been designed with content and music discovery at their heart to deliver a truly immersive and engaging user-experience.

The new Pure Connect app gives users access to local music on their smartphone or tablet, thousands of radio stations, on-demand programmes and podcasts, as well as millions of music tracks via the Pure Music subscription service(1). The free apps and new and improved Pure Connect website (www.pureconnect.com) have been designed with content at their heart and very simple, easy to use navigation. Music discovery is made easy with a seamless journey from the moment the user logs in thanks to the new 'discovery' section, which includes smart recommendations based on the user's history.

Control for Pure's new Jongo multiroom music system (announced today at CES) is built into the DNA of the free Pure Connect apps. The Pure Jongo system is the world's first family of affordable multiroom audio products and allows the user to start with a single speaker and add more Jongo products for perfectly synchronized audio all around their home.

All content is kept synced in the cloud and users can access their content intuitively from all devices wherever and whenever they want including PCs, Macs, iOS and Android devices, or any Pure Music streaming product that is linked to Pure Connect.

Pure Connect features content from Audioboo's(2) new initiative, In Their Own Words, which allows content creators such as musicians, authors, comedians and more to connect more closely with their fans by sharing all aspects of their creative process through the social spoken word.

"The design and user-experience that the new Pure Connect app delivers elevates it to be a best-in-class audio service," said Noam Meppen, Pure's director of sales, US. "Pure Connect offers a wealth of great content, while allowing users to explore related content and enjoy tailored recommendations. All this coupled with the customization controls users are accustomed to delivers a compelling new service for music lovers."

Coming soon: The Pure Connect website and apps include a full music store and Pure Music. A new 'friends' section will be added so that users can see what their friends are listening to and share playlists socially.

The new, second generation Pure Connect apps will be available in North America in the first quarter of 2013.

For more information, please visit www.pure.com/us or www.pureconnect.com, or stop by the company booth in the South Hall (#36254) for a live demo.

Images: To download images of the Pure Jongo multiroom system please visit imagebank.pure.com and enter the following details:

Username: cespress2013 Password: Pure2013

About Pure Pure is a world leading consumer electronics manufacturer and leads the way in wireless music and radio systems and entertainment cloud services with the Pure Connect portal www.pureconnect.com. Designed and engineered in the UK, all of Pure's products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.

(1) Pure Music is Pure's on demand music service, which allows unlimited music streaming from one of the biggest cloud-based catalogues covering almost every conceivable artist and genre for a monthly subscription fee. Pure Music enables the user to find and play as many tracks and albums as they want on multiple devices, including Pure's wide range of music streaming radio systems, PCs and Macs via the Pure Connect website, and Apple or Android devices running the Pure Connect app. Users can also stream all this content wirelessly in a single or multiroom environment to Pure 'Jongo' products. Pure Music is currently available in the UK and Germany and is expected to launch in the US in 2013.

(2) Audioboo is a mobile and web platform that allows you to effortlessly record and upload audio for friends, broadcast, customers, colleagues or the rest of the world to hear. Launched in March 2009, Audioboo allows users to easily record almost unlimited amounts of audio. They can add a photo, a title and tags and then upload it to Audioboo.fm, complete with biographical and geographical information on where and when it was recorded. It can be used anytime, anywhere and can be integrated with Facebook and Twitter. Audioboo was named as #1 smart phone app by the UK's PC Professional magazine in 2010 and featured in the SMARTA 100 new business awards for 2010. Audioboo users include The Guardian, Sky News Radio, Al Jazeera, The FT, British Library, Royal Opera House, BBC, the British Army, and a host of famous voices including Stephen Fry. www.audioboo.fm

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2193110

Contact:

US Press Contact Melanie Lombardi LEWIS PR for Pure 415 432 2421 PureUSA@lewispr.com

UK Press Contact Vicky Hewlett Pure +44 (0)1923 260 511 vicky.hewlett@pure.com

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