Pure Launches Second Generation 'Pure Connect' Apps for iPad,

Pure Launches Second Generation 'Pure Connect' Apps for iPad, iPhone
and Android Devices in North America at CES 2013 
Free New App Makes Music Discovery Easy 
LAS VEGAS, NV -- (Marketwire) -- 01/07/13 --  (International CES
South Hall #36254) Today at CES 2013, Pure announces second
generation 'Pure Connect' apps for iPad, iPhone and Android devices,
which have been designed with content and music discovery at their
heart to deliver a truly immersive and engaging user-experience. 
The new Pure Connect app gives users access to local music on their
smartphone or tablet, thousands of radio stations, on-demand
programmes and podcasts, as well as millions of music tracks via the
Pure Music subscription service(1). The free apps and new and
improved Pure Connect website (www.pureconnect.com) have been
designed with content at their heart and very simple, easy to use
navigation. Music discovery is made easy with a seamless journey from
the moment the user logs in thanks to the new 'discovery' section,
which includes smart recommendations based on the user's history. 
Control for Pure's new Jongo multiroom music system (announced today
at CES) is built into the DNA of the free Pure Connect apps. The Pure
Jongo system is the world's first family of affordable multiroom
audio products and allows the user to start with a single speaker and
add more Jongo products for perfectly synchronized audio all around
their home. 
All content is kept synced in the cloud and users can access their
content intuitively from all devices wherever and whenever they want
including PCs, Macs, iOS and Android devices, or any Pure Music
streaming product that is linked to Pure Connect.  
Pure Connect features content from Audioboo's(2) new initiative, In
Their Own Words, which allows content creators such as musicians,
authors, comedians and more to connect more closely with their fans
by sharing all aspects of their creative process through the social
spoken word. 
"The design and user-experience that the new Pure Connect app
delivers elevates it to be a best-in-class audio service," said Noam
Meppen, Pure's director of sales, US. "Pure Connect offers a wealth
of great content, while allowing users to explore related content and
enjoy tailored recommendations. All this coupled with the
customization controls users are accustomed to delivers a compelling
new service for music lovers." 
Coming soon: The Pure Connect website and apps include a full music
store and Pure Music. A new 'friends' section will be added so that
users can see what their friends are listening to and share playlists
The new, second generation Pure Connect apps will be available in
North America in the first quarter of 2013. 
For more information, please visit www.pure.com/us or
www.pureconnect.com, or stop by the company booth in the South Hall
(#36254) for a live demo. 
 To download images of the Pure
Jongo multiroom system please visit imagebank.pure.com and enter the
following details: 
Username: cespress2013
 Password: Pure2013 
About Pure
 Pure is a world leading consumer electronics manufacturer
and leads the way in wireless music and radio systems and
entertainment cloud services with the Pure Connect portal
www.pureconnect.com. Designed and engineered in the UK, all of Pure's
products are manufactured with the environment in mind and at
ethically audited facilities. Pure is a division of Imagination
Technologies Group plc. See www.pure.com. 
(1) Pure Music is Pure's on demand music service, which allows
unlimited music streaming from one of the biggest cloud-based
catalogues covering almost every conceivable artist and genre for a
monthly subscription fee. Pure Music enables the user to find and
play as many tracks and albums as they want on multiple devices,
including Pure's wide range of music streaming radio systems, PCs and
Macs via the Pure Connect website, and Apple or Android devices
running the Pure Connect app. Users can also stream all this content
wirelessly in a single or multiroom environment to Pure 'Jongo'
products. Pure Music is currently available in the UK and Germany and
is expected to launch in the US in 2013.  
(2) Audioboo is a mobile and web platform that allows you to
effortlessly record and upload audio for friends, broadcast,
customers, colleagues or the rest of the world to hear. Launched in
March 2009, Audioboo allows users to easily record almost unlimited
amounts of audio. They can add a photo, a title and tags and then
upload it to Audioboo.fm, complete with biographical and geographical
information on where and when it was recorded. It can be used
anytime, anywhere and can be integrated with Facebook and Twitter.
Audioboo was named as #1 smart phone app by the UK's PC Professional
magazine in 2010 and featured in the SMARTA 100 new business awards
for 2010. Audioboo users include The Guardian, Sky News Radio, Al
Jazeera, The FT, British Library, Royal Opera House, BBC, the British
Army, and a host of famous voices including Stephen Fry.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2193110 
US Press Contact 
Melanie Lombardi 
LEWIS PR for Pure 
415 432 2421 
UK Press Contact
Vicky Hewlett
+44 (0)1923 260 511
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